Join us for an insightful evening at our next Entrepreneur Stories event, where we will explore the powerful tools of LinkedIn for lead generation and personal branding. This event is designed for business owners and entrepreneurs looking to harness the potential of LinkedIn to drive sales and build a strong personal brand. This event will cover: – How to effectively use LinkedIn as a tool for business and sales – The significance of personal branding and why you should focus on it – Tailoring LinkedIn strategies based on your business type and relationship dynamics – Leveraging the largest and most accessible database of business contacts to connect with potential leads and get eyes on your business – Actionable tips to maximise your LinkedIn presence Participants will leave with a fresh understanding of how to utilize LinkedIn differently according to their business needs, along with practical strategies for effective engagement. The session will be recorded and made available on Spotify, YouTube, and Apple Podcasts for those who cannot attend in person. Don’t miss this opportunity to learn from industry experts and enhance your LinkedIn strategy! About the Speakers Ria Parikh Ria Parikh is a marketing, branding, and communications consultant with over a decade of experience across agency and in-house roles. Born in Mumbai, raised in Tokyo, and based in Hong Kong, her cross-cultural background informs her innovative approach to brand strategy. Ria has worked with global clients like Microsoft, Google, and HSBC, driving impactful brand narratives and data-driven strategies. A social media expert, she helps businesses enhance their digital presence, leveraging platforms like LinkedIn to build trust and foster growth. Youssef El Kaddioui Youssef El Kaddioui is a Forbes 30 Under 30 entrepreneur and the founder of The Scalelab, the top-ranked B2B lead generation service in Hong Kong and Singapore. With expertise in cold emailing, LinkedIn outreach, and cold calling, Youssef has successfully scaled over 100 companies and trained more than 10,000 salespeople globally. His innovative strategies help tech and service companies generate qualified leads, driving substantial sales growth in competitive markets. About Entrepreneur Stories This exclusive event series, hosted by entrepreneur-led co-working community Banyan Workspace, is meticulously crafted to ignite the passion and fuel the ambition of budding business leaders here in Hong Kong. Our mission is to provide a platform where they can connect, learn and be inspired by the remarkable journeys of those who have walked the path before them. Each episode, we invite different successful business leaders to share their personal stories, with a focus on a different aspect of running a business in Hong Kong. For more details, please click here.