French bottled mineral water brand evian has partnered with artist Jeff Koons to launch two limited-edition glass bottles, created to mark the brand’s 200-year journey from a protected local water source to a global icon.
The glass bottles—available in pink (still) and blue (sparkling)—offer a playful interpretation of one of Koons’ most iconic works, Balloon Dog. Long associated with joy, playfulness, and celebration, the Balloon Dog captures evian’s signature Live Young spirit, adding a celebratory touch to dining tables around the world.
A striking new portrait featuring Jeff Koons has also been unveiled alongside the brand’s ambassador family – Carlos Alcaraz, Emma Raducanu, Frances Tiafoe, and Céline Boutier – who together highlight evian’s long-standing connections to culture, tennis, and golf. Set against the snowy peaks of the French Alps—where evian natural mineral water undergoes its 15-year natural filtration—the Live Young Collective is pictured beside a vintage evian delivery truck.
Across Asia-Pacific, evian’s anniversary will be expressed through iconic culinary experiences and chef-community moments that extend the brand’s story into local fine dining culture. The year-round fine dining programme will bring evian’s still and sparkling Koons glass bottles to the region’s most refined tables.
In Hong Kong, evian’s 200‑year celebration will come to life at Mira Hotel, through an exclusive dining experience that pays tribute to the city’s vibrant and internationally acclaimed culinary scene.
Anchored by Michelin‑starred chef Arnaud Dunand, evian’s chef ambassador based in Bangkok, this special collaboration will unite culinary craftsmanship, creativity, and shared savoir‑faire. Set within one of Hong Kong’s most design‑forward hospitality destinations, the experience will offer guests an elevated gastronomic moment, pairing evian’s heritage with the city’s dynamic fine‑dining culture and marking the anniversary with elegance and modernity.
Regional celebrations
In Taiwan, the anniversary comes to life through a “200 years celebration” pop‑up activation at Silks Place Yilan, shaped by the market’s strong culture of culinary precision, hospitality, and chef‑led excellence. Anchored in one of Taiwan’s most iconic destinations, the activation will feature the glass limited editions bottles, creating a rare and highly curated experience. This expression of the bicentenary reflects Taiwan’s quietly influential role in Asia’s premium dining landscape, where craftsmanship, discretion, and culinary artistry resonate deeply with both local and international audiences.
While in Singapore, evian’s 200-year celebration will feature an exclusive culinary moment with evian chef brand ambassador, chef Louis Pacquelin. As part of his journey across Asia, chef Pacquelin will host a series of exclusive dinners that bring evian’s culinary story to life in key markets across the region. This experience will reflect the city’s reputation as a leading global dining destination, bringing together refined gastronomy and evian’s natural mineral water in a setting that celebrates craftsmanship, creativity, and contemporary luxury.
In Thailand, the anniversary will be brought to life through unique creations by Diageo World Class mixologists, including Gov Kitibordee, which will translate the global celebration into moments that feel elevated, contemporary and distinctly joyful. Other evian chef ambassadors based in Bangkok include chef Nick Pavapaiboon of Wang Hinghoi and chef Arnaud Dunand of Maison Dunand Bangkok.
Later this week, evian will kick off its 200 years young celebrations with a special gathering in Évian-les-Bains. The event will bring friends of the brand back to its source to explore the protected landscape that shapes evian’s unique mineral composition and to immerse themselves in the cultural spheres that have defined the brand’s identity for two centuries.
Dawid Borowiec, global director at evian, said: “Two centuries in, still living young, still flowing forward. Celebrating 200 years is a defining milestone for evian and a reminder of how deeply our brand is rooted in its source and the generations of care that have protected it. Welcoming guests back to Évian‑les‑Bains allows us to share the expertise and long‑term stewardship behind our natural mineral water, while reaffirming our commitment to safeguard it for the future. This anniversary also celebrates the cultural worlds we are proud to be a part of – from tennis and golf to fine dining – as we look ahead to the next chapter of evian’s Live Young mission.”
Koons said: “When evian approached me, the message about youth immediately resonated with me. It reflects a truth I deeply believe in: youth is not defined by age, but by a mindset. I’ve always loved evian natural mineral water, so when I was invited to celebrate the brand’s 200 Years Young milestone, I was excited to create these special limited-edition bottles. I chose to incorporate my ‘Balloon Dog’ into the design because it not only echoes the iconic status of the brand itself, but also embodies the spirit of celebration, playfulness, curiosity, and the joy of creating, a moment that feels both life-giving and uplifting.”
MARKETING-INTERACTIVE has reached out to evian for more information.
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