The service covers large row crops such as wheat, corn, and cotton, but also vegetables and fruits like apples and strawberries. The app is available in many areas, including countries in Asia, Africa, and Latin America.
Putting mobile data to work worldwide
Depending on what part of the world they’re from, farmers tend to use the app in different ways, Sterling says. In the Asia Pacific region, farmers tend to rely on mobile data for much of their information, she notes.
“In the Philippines, Indonesia, and countries like that, you see a lot of small farmers who are really doing all of their decision-making from the mobile-first economy,” she says. “They’re doing all their decision-making on their phones, and they benefit from more advanced farming practices, where they may not know precisely when to apply yet.”
