Fraser and Neave (F&N) has unveiled a suite of Chinese New Year 2026 offerings across its beverage portfolio, introducing limited-edition festive packaging for 100PLUS and F&N soft drinks, alongside nationwide consumer redemption programmes.
Leading the festive push is 100PLUS, which has launched two limited-edition products in celebration of the Year of the Horse. The special edition 100PLUS Original gold can features a gold-and-red design inspired by traditional symbols of prosperity, strength and renewal, and carries auspicious phrases such as “马到成功” (a festive expression symbolising swift success and favourable outcomes) and “龙马精神” (representing vitality, resilience and enduring energy). The product retains its functional positioning, offering electrolyte hydration, lower sugar content, halal certification and the ‘Healthier choice’ symbol.
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Complementing this is the limited edition 100PLUS Zero golden tangerine, inspired by the kumquat, a fruit commonly associated with wealth and good fortune during Chinese New Year. The zero-sugar variant is positioned as a festive hydration option and is available exclusively at FairPrice outlets, while stocks last.
To drive festive engagement, F&N has rolled out a series of redemptions across participating supermarkets, roadshows and digital platforms. Highlights include the 100PLUS Zero golden tangerine mini plushie blind box series, a roadshow-exclusive redemption available to shoppers who spend SG$18 on participating F&N products at selected supermarkets on designated weekends.
Shoppers can also redeem IUIGA premium cookware with purchases of participating F&N and 100PLUS products, with the promotion running until 24 February 2026, while stocks last. An exclusive fortune tree plushie is also available on the F&N Life website with a minimum spend of SG$58 on participating drinks.
Following the 100PLUS rollout, F&N has also brought back its seasonal F&N variety pack, refreshed with a contemporary design themed around the Year of the Horse. The pack includes five flavours including grape, sarsi, orange, ice cream soda and cherryade, and is positioned as a staple for reunion dinners and open house gatherings. The pack is available at leading supermarkets and hypermarkets across Singapore, while stocks last.
MARKETING-INTERACTIVE has reached out for more information.
F&N’s festive packaging push comes as other beverage brands also lean into Chinese New Year visual refreshes to drive shelf standout. Last week, Coca-Cola unveiled a new Chinese New Year campaign across Singapore and Malaysia, anchored by a refreshed festive visual identity applied across cans, packaging, retail and digital touchpoints.
Developed in partnership with global design consultancy Elmwood, the new festive visual system features bold horse motifs and auspicious elements inspired by fireworks, Asian textile traditions and Coca-Cola’s signature effervescence, aligning with the Year of the Horse. The limited-edition designs aim to reflect optimism, fortune and togetherness across markets.
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