Forrester’s 2025 Customer Obsession Awards: Share Your Story Of Creating Your Customers’ Best Journey

Welcome to the 2025 Customer Obsession Awards! Every year, Forrester recognizes leading organizations and executives who put customers at the center of everything — their leadership, strategy, and operations — and, in the process, accelerate growth, customer loyalty, and employee engagement.

This year, we are recognizing those who understand that customer engagement knows no bounds. They use visionary strategies that seamlessly blend marketing, customer experience (CX), and digital business models into a meticulously crafted journey for their customers that delivers results.

We know that customer obsession isn’t easy. That’s why we want to celebrate companies’ and leaders’ hard work and dedication around the world. Regional winners will be announced at CX Summit EMEA (June 2–4, 2025), CX Summit North America (June 23–26, 2025), and CX Summit APAC (August 18, 2025).

Nominate Your Company And Leaders For Forrester’s 2025 Customer Obsession Awards

We’re seeking nominations in two categories:

  • Customer-Obsessed Enterprise. This award celebrates an organization with sharp and sustained customer focus in their product, service, and brand decisions, strategies, and operations. The winning organization encourages deep collaboration across their entire enterprise to ensure that customer obsession aligns with the brand promise and results in quantifiably better outcomes for customers, employees, and the business. Nominations are open to all organizations in North America, Asia Pacific, and EMEA with at least 1,000 employees, focusing on the consumer-facing part of the business.
  • Customer-Obsessed Leadership. This award will recognize a senior executive who puts the customer at the center of every decision and models behaviors that balance both customer and business needs. The winning executive creates an environment where everyone is empowered and inspired to create quantifiably better outcomes for customers, employees, and the business with amazing products, experiences, and service. Nominations for the Customer-Obsessed Leadership Award are open to senior leaders in organizations across industries that are headquartered in North America and have 1,000 or more employees, focusing their submission on the consumer-facing part of the business. Senior executives in CX, marketing, and digital business roles are invited to apply.

Submit Nominations Here

Get more information on eligibility, fill out the nomination form, and learn more about the awards process here:

The Forrester team looks forward to your nominations and meeting the winners at our events this year in Nashville, London, and Sydney. Award winners and finalists will be notified ahead of each event.

Learn more about Forrester’s Customer Obsession Awards program and previous award winners here.

Register to attend Forrester’s 2025 North America, EMEA, and APAC CX Summits.

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