Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.
This week, Nike cooked up a soup-themed pop-up in Guangzhou, Kylie Cosmetics finally touched down in Singapore, and acting minister David Neo apologised after calling Hong Kong’s football players and fans “idiots”.
Ladle up. This week’s serving is hot.
Don’t miss: Gen Z perspectives: Agency Agenda podcast, Luckin Coffee’s cheesy collab and 11.11 surge
1. Nike blends sports and Cantonese soup culture with pop-up in Guangzhou
Nike has unveiled a “Cantonese Songyuan” (廣式湯苑) pop-up soup shop in Guangzhou, China, blending the familiar Cantonese soup culture with the spirit of sports.
As part of the campaign in collaboration with Chinese athlete Su Bingtian (蘇炳添), who hails from Guangzhou, the shop features the tagline “落足料 点会冇料到”, a Cantonese expression meaning “As long as you give your all, you will achieve results”. This not only reflects the Cantonese culture of emphasising “ample ingredients” in soup but also aligns with Nike’s enduring sports philosophy.
Read more here.
2. Kylie Cosmetics opens first standalone store in Singapore
Kylie Cosmetics has opened its first standalone store in Singapore, giving fans a permanent space to explore the brand beyond online shopping and pop-up activations. The new store, located at Bugis Junction, coincides with the brand’s tenth anniversary and features the limited-edition ‘King Kylie collection’, available exclusively at the Singapore location.
The store combines retail with experiential elements, offering immersive beauty activations throughout the opening weekend from 21 to 23 November.
Read more here.
3. SG acting minister apologises for calling HK football players and fans ‘idiots’
Singapore’s acting minister for culture, community and youth David Neo has apologised after calling Hong Kong football players and fans “idiots”. This follows the 2027 AFC Asian Cup qualifiers held in Hong Kong on Tuesday (18 November), where the Hong Kong team lost 1-2 to Singapore at home, missing their opportunity to advance to the final round.
In a livestream video, Neo praised Singapore’s winning football players following the match, saying that “all the [Hong Kong] fans were bloody idiots, and the players – they also played like idiots. But you all played like lions.”
Read more here.
Related articles:
Agency agenda: Rana Barua charts Havas’ growth across Asia
CHAGEE marks eight years with new look and regional celebrations
Thought leadership works, but where’s the real power in B2B influence?
