Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.
As the year winds down, we’re looking back at the stories that had everyone talking: big moves, bold campaigns and the agency shakeups that made headlines.
Thanks for riding along this year. We’ll see you in 2025.
Don’t miss: Gen Z perspectives: Omnicom-IPG restructure, Agency Agenda & Shangri-La’s global media pitch
1. 5 people movements that caught the Malaysian industry’s attention
Leadership transitions have taken centre stage in Malaysia’s corporate and marketing landscape this year, with key organisations strengthening their communications, customer experience, and brand strategy capabilities. Across sectors ranging from telecommunications and finance to FMCG, automotive, and national institutions, companies are appointing leaders who bring deep expertise in stakeholder engagement, transformation, and reputation-building.
In this roundup, we spotlight five influential people moves shaping Malaysia’s leadership landscape—highlighting the appointments, the experience behind them, and the signals they send for the year ahead.
Read more here.
2. 2025 in review: Campaigns that turned heads in Singapore
2025 has been a wild ride for marketers. From nostalgia-fuelled activations that brought memories back to life, to unexpected collaborations that had Singaporeans stopping in their tracks, and food-focused campaigns that turned ordinary moments into shareable experiences, brands pulled out all the stops this year. Creativity has been at an all-time high, and the results prove that you don’t need a screen to make an impact.
Here’s our roundup of the five campaigns that truly defined the year, proving that marketing isn’t just about selling; it’s about creating moments people actually remember.
Read more here.
3. When scale meets strategy: Agency shake-ups that shaped 2025
2025 has been a transformative and highly dynamic year for the global marketing and advertising industry. Holding companies and major agencies moved aggressively, reshaping the landscape through mergers, acquisitions, realignments, and rebrandings. Longstanding rivalries ended, reporting structures were overhauled, and global networks expanded its creative and data capabilities in pursuit of scale and efficiency.
We have tracked five of the biggest agency shake-ups this year, highlighting just how fast the landscape is evolving.
Read more here.
Related articles:
AI tools and innovations that reshaped marketing in 2025
2025 in review: Malaysia’s campaigns that won hearts and feeds
People movements that caught Singapore’s eye in 2025
