Singapore and Malaysia users can now book rides, travel, entertainment, and more directly within the Grab app, without creating new accounts or downloading separate apps. The move expands Grab’s ecosystem beyond its core deliveries, mobility, and digital financial services, while offering brands access to its 46 million monthly transacting users across Southeast Asia.
Partner Apps launch with five services: Firsty, a global eSIM provider allowing travelers to stay connected in over 180 countries; HelloRide, an on-demand bicycle-sharing service; Jolibox, an entertainment platform offering games and short dramas; redBus, a bus and ferry booking platform covering Singapore and Malaysia; and Drive lah, a peer-to-peer car-sharing service.
Users can book, transact, and pay securely via GrabPay, and earn GrabRewards Points — rebranded as GrabCoins from November 2025.
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The integration also enables contextual advertising based on user activity. Riders en route in a Grab car may see promotions for HelloRide bikes nearby, or notifications to purchase a Firsty eSIM before traveling.
According to Grab, Partner Apps will expand to more local and international brands across its markets in the coming months, giving users more everyday choices—from booking travel tickets and rides to accessing entertainment—directly within the Grab app.
“Partner App services complement our users’ lifestyles beyond Grab’s on-demand offerings. Users can enjoy a seamless all-in-one experience through their existing accounts and payment preferences, while Partner brands can leverage Grab’s platform to reach a wider audience across Southeast Asia,” said Philipp Kandal, Grab’s chief product officer.
Brand partners welcomed the collaboration. Jiayuan Mao, director of global partnerships at Jolibox, said: “This partnership connects us with a wider audience and creates new engagement opportunities.” Vince Vissers, founder of Firsty, added: “Grab users can now stay online anywhere, without roaming surprises or local SIM swaps.” Hayden Choo, managing director of overseas markets at HelloRide, said the integration promotes greener and smarter urban mobility.
The expansion of Grab’s platform isn’t limited to digital services. The company is also testing autonomous mobility in Singapore with Ai.R, its first autonomous vehicle service in the heartlands.
Operated in partnership with AV technology firm WeRide, Ai.R will run two fixed routes in Punggol with 11 vehicles cleared under Singapore’s Milestone 1 safety assessment. A trained safety operator will be onboard during the rollout. The move reflects Grab’s broader strategy to combine technology, convenience, and lifestyle services, reinforcing its superapp ecosystem for both digital and physical mobility solutions.
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