Havas has unveiled Havas People APAC, a dedicated regional arm of its talent communications network, aimed at helping brands in Asia Pacific strengthen employer branding, employee experience and internal culture.
In a LinkedIn post, Havas People APAC described itself as “a space to share how we help brands across Asia Pacific, from employer brand and employee experience to learning, culture and internal communications.”
The network said the region’s diversity of markets prompted the dedicated platform, promising “regional perspectives, global work with local impact, and practical stories from across the Havas People network.”
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Fiona Warren, business director for Havas People APAC, told MARKETING-INTERACTIVE that the regional launch formalises services already offered in Hong Kong, Singapore, Indonesia and Taiwan.
“Havas People are the talent communications specialists of the Havas group. While most agencies focus on end consumers, we speak to the people behind the brand: candidates, employees and managers. These are the ones who shape culture, deliver growth, and define what it feels like to work there,” she said.
Warren is responsible for leading and growing Havas People’s presence in APAC, expanding the network beyond its existing hubs in the UK, US and Australia. The launch marks a regional push to service all APAC markets, building on relationships with existing clients.
The launch follows Havas’ broader global push last September, when it joined forces with Horizon Media to launch Horizon Global, a new agency network targeting global marketers.
The network, with combined billings of US$20 billion, merges Horizon’s Blu platform with Havas’ Converged.AI platform into BluConverged, an AI-driven solution designed to deliver “smarter insights, faster outcomes and true transparency” for global clients.
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