Havas is reportedly in preliminary talks with WPP over a potential strategic arrangement, according to media reports.
The discussions remain at an early stage, with no agreement or structure yet finalised. Options reportedly include a full merger, minority stake investment, or long-term strategic partnership, with Havas considering a minority stake rather than a full merger.
Acquiring a share in WPP could give Havas a stronger foothold in one of its main competitors and enhance both groups’ position as challengers in an industry increasingly shaped by large-scale consolidations, such as the pending Omnicom-Interpublic merger.
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If realised, the transaction could create the world’s second-largest advertising network by revenue, reshaping the competitive landscape for clients and talent.
MARKETING-INTERACTIVE has reached out to Havas and WPP for comment but had not received a response at press time.
The potential Havas–WPP talks come as Omnicom prepares to complete its US$13.5 billion acquisition of Interpublic Group by late November, pending EU regulatory approval. The merger is set to create the world’s largest advertising holding company, surpassing Publicis Groupe and WPP, with projected revenues exceeding US$20 billion.
John Wren, Omnicom’s chairman and CEO, said the deal will combine talent and resources to accelerate growth across data, media, creativity, production, and technology. Wren added that integration teams from both companies are working “tirelessly” to ensure a smooth transition for clients and staff, with both networks continuing to secure new business.
Moreover, rumours also have emerged that Omnicom may retire its DDB network as part of the integration. The move would dissolve one of advertising’s most influential brands, which sits alongside BBDO and TBWA as Omnicom’s three main creative networks.
At the same time, Japanese advertising giant Dentsu is reportedly exploring the sale of its international business. The move comes as the group evaluates strategic options, with potential buyers, including industry players and private equity firms, are already being approached.
According to FT, insiders say Dentsu aims to have a clear roadmap by year-end. Options under consideration range from selling a minority stake to a complete divestiture of its overseas operations. To manage the process, Dentsu has appointed Mitsubishi UFJ Morgan Stanley and Nomura Securities to identify potential buyers in what is expected to be a multi-billion-dollar deal.
In a statement dated 29 August, Dentsu Group said it has not made any announcements with regards to its international business plans. “With regards to the international business, the company is rebuilding the business foundation and reevaluating underperforming businesses. At the same time, the company is exploring strategic alternatives to enhance corporate value, but no decision has been made at this time,” the statement read.
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