Data sovereignty and legislation in general play a part. There is a lot of risk to consider, and it may be easier and safer to manage that in house. Your cloud provider is likely as secure as you can be, but you don’t control that.
Then there is sustainability – a subject that seems to have disappeared from the public agenda in many organizations but is most definitely not going away as the major cloud providers quietly slip out sustainability reports showing significant increases in power consumption. And geopolitics. The world feels much less stable than it once did, and your own physical data center is, again, totally under your control.
…but cloud will never die
Which is not to say that era of cloud is in any sense over. Just that it’s a mix for almost all organizations. Cloud is great for scalability and centralized storage of well ordered data. But there are many other use cases. There is a lot to be said for balancing investment in infrastructure with ongoing running costs.
