AI behind the scenes: Running smarter college operations
GenAI isn’t just changing how students learn — it’s also making life easier for the people who keep Babson running every day.
Across departments such as IT, marketing, enrollment, finance, and human resources, Babson’s staff members are using generative AI to save time and work smarter. They’re using it to write and edit content, run surveys, crunch data, conduct research, and help with coding.
According to Patria, the marketing and enrollment teams are the heaviest users. Marketing uses GenAI tools within M365 Copilot to write ad copy, emails, and presentations. Enrollment uses Copilot to predict enrollment levels, collect insights from student survey results, and analyze tuition pricing.
