Happy Spring! Let’s clean out old insights and create new ones. That’s why we just opened our annual Feedback Management And CX Measurement Practices Survey to you. The survey gathers rich data about what you and your teams are doing and the challenges you face with regard to feedback, voice of the customer (VoC), and CX measurement.
The insights we learn from this survey inform our research for the coming year — and help us better serve the CX community with trusted information from their peers around the world.
The Best Part: We Get To Give Something Back To You
In return for completing the survey, we will provide you with the following in-depth materials that let you see the current state of these activities and compare your organization to others:
- An exclusive presentation deck including detailed analysis of the results (see some selected slides below)
- A Forrester report with a summary of observations and key trends
- An invitation to a free webinar about the findings
What To Expect
- Topics include customer journey measurement, driving action with feedback, stakeholder engagement, technology stack, and AI use cases.
- Please allow 20 minutes of time to share your insights and perspectives. (Don’t worry, you don’t have to do it all once. If you need to take a break, you can come back and finish the survey later.)
- Note that your responses will be aggregated for analysis, and your responses won’t be attributed to you/your company.
Here is the link to the survey.
If you are curious about last year’s results, check out our blog featuring some of the insights we gathered. If you have Forrester access, check out our reports on the topic, starting with this one: The State Of VoC And CX Measurement Practices, 2023.
Thank you, and we hope to see you on the results webinar later this spring!
