So, as you were saying, you know, industry is really important, and we think going to be an important differentiator going forward. So what you’re going to see is that, you know, last year, when we talked it was a lot of focus on the functional use cases.
And a lot of those capabilities will be added into, like, your enterprise applications. And so organizations will have to adopt that just to, you know, be best in class in, you know, HR and finance, but it’s not going to necessarily create a competitive differentiation in the future.
And so the industry specific use cases are where enterprises will be able to create unique value. They’ll be able to innovate, drive greater retention, greater revenue streams. And so we expect to see more and more focus on that.
So to support the industry, we’ve just come out with our industry specific use case adoption study, where we’ve gone out to over 3000 organizations by 21 industries and ask them for the industry specific use cases. Which ones are you are using?
Which ones are you planning to invest in in the next 12 months? So we’re releasing that as well this month. And then the second thing is economic uncertainty. Okay, so we have tariffs, tariff news on a regular basis.
So at IDC, we have our black book product, our black book product looks and forecasts all of IT spending around the world, all different categories. And so every month, we come up with an update on that.
And we also have been doing a baseline scenario, a downside scenario, and then an upside scenario. So we are monitoring this, and as new information comes in about tariffs and the impact on the economy, we’re factoring that into our forecast as well. Wow.
