The agents will represent businesses and people, so the goal will be to give those proxies specific identities that show where they came from and what they’re allowed to do. Certainly, there’s a need to verify the agent’s creator, which could be a person or business, but it’s also important to determine if it’s acting on behalf of someone else and if that person is a bad actor.
There are many different possible agentic connections, and they all need verification. Like any new technology, the possibilities are as plentiful as the pitfalls.
The need for KYA in digital commerce
A big part of agentic technology is capturing what the user would do and building that into the agent. A person, for instance, could create an agent for grocery shopping and set parameters for how much to spend, how often to buy household staples, what recipes to scan for ingredients and timelines for when food should be delivered.
