Lazada kicked off its 14th birthday celebrations with a bang, setting not one, but two Guinness World Records across Singapore, Thailand, Vietnam, and the Philippines.
On 22 March, over 2,900 participants came together for the “Largest toast with soft drinks (multiple venues)” and “Most people unwrapping presents simultaneously (multiple venues)”, recording 2,728 and 2,625 participants respectively. The record-breaking attempts were part of the Lazada Run Wellness Festival, a series of community-focused events held across six markets in Southeast Asia.
In Singapore, the festival at Marina Barrage brought together more than 450 runners and wellness enthusiasts, combining fitness activities, community runs, and interactive brand zones.
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The event also featured over 140 brands across Lazada’s ecosystem, including global names such as Shiseido, Samsung, L’Occitane, Sulwhasoo, Philips, and Anessa, alongside local partners and running clubs such as Singapore Runners and Urban Milers.
The celebrations seamlessly led into Lazada’s annual birthday sale, which runs from 24 March to 27 March in Singapore. Shoppers can expect up to 90% off LazFlash deals, 15% off store vouchers, and exclusive SG$20 off vouchers for minimum spends of SG$60.
By combining offline experiences with online promotions, Lazada is positioning itself as more than just a transactional marketplace. The anniversary celebrations underscore the platform’s focus on fostering community connections while bringing buyers and sellers closer through shared experiences.
“Lazada’s 14th birthday is not just a celebration of our journey, but of the communities that have grown with us across the region. It was remarkable to see how everyone rallied together to make this milestone such an exciting moment,” said Marcus Chew, chief marketing officer, Lazada Group.
He added, “Through initiatives such as the Lazada Run Wellness Festival, we would like to continue creating more opportunities to engage our users beyond transactions, bringing together global brands, partners and communities in meaningful and memorable ways.”
The Singapore edition is part of a wider regional rollout of the Lazada Run Wellness Festival, including a recent activation in Malaysia.
Held at Lalaport’s rooftop garden, the Malaysia event brought together more than 1,000 participants, alongside brands, sellers and over 12 running clubs, for an evening of fitness and social activities. The festival also took on a more communal tone during Ramadan, with participants gathering for iftar, before culminating in a synchronised glow stick moment that earned recognition from the Malaysia Book of Records.
The initiative reflects Lazada’s broader strategy to move beyond digital transactions and create real-world touchpoints that foster trust, positioning the platform as a connector of communities as much as a marketplace.
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