Rohan Mathur (pictured) has stepped down from his role as marketing director, India and emerging Asia at The LEGO Group, marking the end of an 18-year corporate career spanning the toymaker and Procter & Gamble.
Mathur announced his departure in a LinkedIn post, where he said he has “stepped out to build something of my own”. He has yet to name the venture but outlined plans to focus on keynote speaking, AI training and fractional leadership.
He said he intends to position himself as a “crossroads navigator”, working with leaders and organisations navigating growth challenges, brand rejuvenation and AI adoption.
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Mathur joined LEGO in 2016 and most recently served as marketing director for India and emerging Asia from 2024 to 2026. In the role, he led marketing across 10 markets including India, Indonesia, Thailand, the Philippines and Vietnam.
During his tenure, he drove a twofold increase in topline growth across the region over three years. He also led the development of LEGO’s “Playground” campaign, which was later exported globally, and oversaw culturally relevant campaigns tied to occasions such as Diwali and Ramadan.
Prior to this, Mathur was marketing director for Southeast Asia from 2019 to 2024. He also held roles across sales and marketing within LEGO, including senior regional sales manager for South Asia and senior marketing manager, where he worked on stabilising the Singapore business and expanding retail and partnership efforts.
Before joining LEGO, Mathur spent close to eight years at Procter & Gamble, holding roles across brand management and eCommerce in APAC markets.
In his LinkedIn post, Mathur reflected on his decade at LEGO, citing business expansion across APAC and the establishment of an on-ground presence in emerging Asia markets, including offices in India and Indonesia and a factory in Vietnam.
MARKETING-INTERACTIVE has reached out for more information.
The move comes as LEGO continues to strengthen its regional marketing capabilities. In December last year, the LEGO Group appointed Fiona Huang, former managing director of dentsu Creative Singapore, as business partner director at Our LEGO Agency APAC.
Our LEGO Agency APAC serves as the brand’s in-house creative and marketing hub for the region. In her role, Huang works alongside APAC head of creative Primus Nair to steer and develop campaigns and marketing initiatives, reporting to Annie Boo, head of LEGO Agency APAC and China.
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