The SHOUT GROUP has added several high-profile local and international brands to its roster, to kick off 2026. Through its agency brands SHOUT (also known as FCB SHOUT) and Ignite, the Malaysian-owned and operated advertising group, secured creative mandates from Malaysia Airlines, Innocean Worldwide Malaysia (Hyundai), Tomei Group, Carlsberg Malaysia (1664), Mayora Malaysia, and Lactalis through competitive pitches.
Meanwhile, SIKA Malaysia, a specialty chemicals company, and Pecca Group, an automotive seat upholstery brand, appointed the agency to carry out their creative duties without a formal pitch. These wins build on The SHOUT GROUP’s existing client base, which includes RHB Bank, Guardian, PepsiCo, MR D.I.Y, EcoWorld, Biore, Sun Life, Domino’s, and Pokka.
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Leading the new business momentum is Malaysia Airlines’ appointment of the firm to take on creative duties as part of the brand’s panel of agencies, on a year-long contract. The remit, which has already commenced, will see the agency develop campaigns across multiple markets in Asia and beyond, aligning with the national carrier’s global footprint. The group has also partnered with Innocean Worldwide Malaysia to create advertising materials for Hyundai’s Malaysian market.
In the B2B space, SIKA Malaysia has engaged The SHOUT GROUP to promote its building products. Meanwhile, work for Tomei has already rolled out, with Le Lumiere’s relaunch marking its first project with the group. The agency’s FMCG clientele has also expanded, with Lactalis appointing The SHOUT GROUP for major assignments across Lactel and QBB in Malaysia. Carlsberg Malaysia has engaged the agency for 1664, its premium beer brand, while Mayora has brought the agency on board for its Roma biscuits.
Across these new accounts, The SHOUT GROUP’s remit covers full creative duties, with activation concepts included for select brands such as 1664 and Pecca. Contracts vary in duration, with some, including 1664, set for a year, while others are ongoing. Work is already underway across all accounts, with several launches set to debut soon.
Commenting on the group’s performance, Shaun Tay, co-owner and chief executive officer of The SHOUT GROUP, said the momentum reflects the agency’s ability to thrive in a changing advertising landscape.
“Change offers a multitude of opportunities, and The SHOUT GROUP is well built to take advantage of them,” Tay said. “Every year brings a different level of excitement, and this one will be truly special. With eight years of successful local ownership, we owe our growth to the trust of our clients and the incredible team driving the agency forward. We go again in 2026.”
Back in September 2025, Tomei Group’s Le Lumiere tapped the agency to lead the relaunch campaign, marking a pivotal moment in its evolution from traditional luxury to emotionally resonant storytelling. The campaign, “Every sparkle tells a story”, shifted the focus from mere aesthetic appeal to the personal meaning behind each diamond. Instead of simply showcasing the stones, the campaign positions jewellery as a living narrative that celebrates milestones, memories, and moments in its wearer’s life.
And recently this month, RHB, together with The SHOUT GROUP (FCB SHOUT) launched the bank’s latest Chinese New Year campaign, “Dignity“, placing the spotlight not on prosperity or abundance, but on self-worth, purpose and the quiet strength that allows people to rise, regardless of where they begin. The film is inspired by the true story of Yap Sue Yii, co-founder and CEO of Komuniti Tukang Jahit (tailor community), a social enterprise that empowers women from the B40 community through sewing skills and fair income opportunities.
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