Following the addition of 13 new SkyOrb Cabins on the Singapore Cable Car’s Mount Faber Line, Mount Faber Leisure Group (MFLG) has unveiled a new brand video series showcasing its chrome-finished, spherical cable car cabins.
The four-part series adopts an audience-first storytelling approach, highlighting how the SkyOrb Cabin experience resonates across couples, families, explorers, and young adults, unified under the tagline “The world’s first”.
Each video frames the attraction through a distinct emotional lens. The campaign was done in collaboration with Little Red Ants Creative Studio as its creative and production partner.
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For couples, the cabin becomes a backdrop to relationship milestones, positioning it as a recurring place to relive memories in “A love story above Singapore”.
The family-focused video, “A family moment above Singapore” celebrates multigenerational bonding, following a grandfather and grandchild to show the experience as accessible and inclusive, where the view is better when the family’s together.
The explorers video, “Experience to travel” emphasises rediscovery, capturing how a familiar Singapore icon continues to evolve into a world-first experience.
Meanwhile, the young adult video “Must-go photo-worthy spot in the air” targets social media–savvy travellers seeking photo-worthy moments, but underscores that timeless scenes beyond the lens leave a deeper impression.
Visually, the series offers new perspectives from the SkyOrb Cabins, with panoramic views and glass floors enhanced by aerial drone shots of the Singapore city skyline, including the CBD, rather than the traditional Mount Faber Peak or Sentosa backdrops.
“Since 1974, the Singapore Cable Car has been part of a journey for over 60 million guests, creating an experience to celebrate relationships, spend time with family and see Sentosa from a different perspective. This campaign reflects how different audiences connect with the same journey in distinct ways, anchored by the world’s first SkyOrb Cabins,” said Tracy Lui, deputy director, marketing communications and retail, Mount Faber Leisure Group.
The brand series was informed by the insight that the attraction has continued to resonate across four core audience segments, each engaging with the journey through distinct life stages, behaviours and intentions.
“This led us to adopt an audience-first storytelling approach, using short-film narratives rather than a one size fits all message, in line with evolving guest preferences for more personal experiences,” Lui told MARKETING-INTERACTIVE.
The videos will roll out across MFLG’s social channels and on-site digital touchpoints from 5 February 2026, engaging both local and international audiences.
MFLG is not the only brand in the tourism industry to put out a series of films. Earlier this week, Singapore Tourism Board rolled out its “We don’t wait for fun” campaign, spotlighting popular local destinations through five 15-second clips. Each clip takes viewers on a different sort of adventure that can be experienced in Singapore including a cultural Peranakan experience at Joo Chiat, a lively concert at The Kallang, thrilling activities at Rainforest Wild Asia, adrenaline-pumping activities at Sentosa and an unexpected ski down Orchard Road.
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