Third, and most importantly, the AI avatar became an extension of the business user — a human worker who became digitally augmented and increased the productivity of that individual. Effectively, a self-learning, digital twin was born. Even though still in its infancy, with age it will gain the maturity to independently execute many tasks that will be delivered in an increasingly autonomous fashion, while all the time preserving the integrity of, for instance, its owner’s mannerisms, speech and nuanced uniqueness.
About two years into the genAI journey and about 20 years in for AAA, 2024 is the year in which the convergence of the digital and human worker is truly beginning. If this is indeed the launch pad, how will multitudes of proliferating business avatars of real individuals — not fabricated talking heads — mature with time?
AI digital workers…at scale
Aside from the business impacts of cost, efficiency and productivity that are becoming a familiar refrain in any analysis of genAI’s future, its lateral influences are less-common subjects of study. The expectation that some manner of convergence of digital and human staff in most corporate settings will grow exponentially is accepted, even though not all of this relates to digital ‘versions’ of real executives and employees. Enterprise CIOs, CEOs and, indeed, CHROs/chief people officers will be less prepared to deal with the many millions of executive avatars that could be performing on office screens, bringing valuable content, opinions and decisions to bear, driven by the small language models of their human owners.
