NTUC LearningHub (NTUC LHUB) has unveiled its latest brand campaign for 2025/2026, featuring a new tagline, a brand film, and a comprehensive media strategy.
The campaign aims to strengthen NTUC LHUB’s position as Singapore’s leading provider of Continuing Education and Training in an increasingly competitive adult learning landscape.
At the heart of the campaign is a brand film conceptualised and produced by Lioncat Films, which highlights NTUC LHUB’s mission to empower individuals and organisations through lifelong learning. The film conveys the message that upskilling and reskilling are not just career necessities but can also lead to personal growth and transformation.
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Complementing the film is the refreshed tagline, “Learn your life around”, which underscores the brand’s commitment to making learning practical, accessible, and transformative for all workers—from executives and professionals to youth and rank-and-file employees across industries. The new line reinforces NTUC LHUB’s positioning as ‘Your trusted partner in lifelong learning’.
To amplify the campaign’s reach, Lioncat Films also spearheaded the media buy across digital and outdoor platforms, ensuring the message connects with a broad audience in Singapore.
“We wanted to create a campaign that feels forward-looking, progressive, and full of energy, while keeping the focus on what matters most—empowering our learners,” said Soh Hooi Peng, chief strategy officer, NTUC LearningHub.
“The message that you can ‘Learn Your Life Around’ encapsulates the transformative power of lifelong learning in a fresh, clever, and memorable way. We’re delighted with how the agency brought this to life through creative and impactful storytelling,” added Soh.
Leo Poloniecki, creative director at Lioncat Films, added, “NTUC LearningHub had an appetite for fresh thinking and dynamic storytelling—so this brief represented an opportunity for us creatively. With the new film, tagline, posters, and a thoughtful media rollout, we’re proud to have helped the brand reach out to the nation in a way that’s relevant to today’s fast-changing employment landscape.”
The campaign is now rolling out across major digital channels, out-of-home media, and video platforms, marking the latest chapter in NTUC LearningHub’s ongoing efforts to champion lifelong learning in Singapore.
As part of the broader NTUC ecosystem, NTUC LearningHub’s campaign complements initiatives from FairPrice Group, which is highlighting everyday innovations that make life “a little better” for young Singaporean families in its own campaign, “Every day, made a little better”. While NTUC LearningHub focuses on personal growth and career transformation through lifelong learning, FairPrice Group emphasises practical support and meaningful daily experiences for households. Together, the campaigns showcase NTUC’s dual commitment to empowering individuals professionally and improving everyday life across the nation.
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