Global adtech company Ogury has appointed Nicolas Bidon (pictured) as its new chief executive officer, effective 1 December. He succeeds Geoffroy Martin, who held the role since January 2023.
In his new role, Bidon will lead Ogury’s global strategy, commercial growth, business development, and operations across the Americas, EMEA, and APAC. He is based in London.
Bidon was most recently global CEO of GroupM Nexus, where he oversaw a network of more than 11,000 digital specialists. He joined WPP in 2012 as managing director of Xaxis UK before becoming global CEO of plista, and later global CEO of Xaxis in 2017. During his tenure, he steered Xaxis’ shift into an outcome-driven media company powered by proprietary AI technology, driving growth across 47 markets.
Don’t miss: 5 emerging adtech and martech trends: A blueprint for PR and marketing professionals in 2025
He previously held senior roles at Yahoo and enterprise software firms including Microstrategy and Watchfire, the latter acquired by IBM.
“Ogury’s differentiation stems from multiple strengths, from our proprietary, persona-based data model to our fully integrated, cross-channel platform. Together, they enable advertisers to transform complex consumer behaviours into actionable intelligence at scale,” said Jean Canzoneri, co-founder and chairman of Ogury.
He added, “Bidon’s extensive global experience and proven ability to expand fast-growing adtech companies make him the ideal leader to further elevate Ogury’s impact across the industry.”
Speaking on his new role, Bidon said, “With major disruptions everywhere you look, the advertising ecosystem stands at a crossroads and is poised for reinvention. Ogury’s unique blend of data, powerful technology, and innovative culture position it perfectly to turn this complexity into a competitive advantage for its clients. I’m honoured to lead such a talented global team and to partner with Canzoneri and the board to accelerate Ogury’s next phase of growth.”
As the adtech talent market heats up, the region has also seen leadership reshuffles among other major players. In May, Quantcast appointed Jordan Khoo as vice president for APAC, expanding its regional leadership bench as it accelerates growth across the region.
Based in Singapore, Khoo now oversees Quantcast’s strategy and commercial operations in APAC. He was previously managing director for APAC at DoubleVerify, where he led the company’s regional expansion. Before that, he held senior roles at Sizmek, including vice president for APAC, where he focused on commercial growth and strengthening customer relationships.
Related articles:
Google hit with lawsuit by adtech firm over alleged anticompetitive practices
Netflix to launch in-house adtech platform by end 2025
Adtech firm Quantcast names new managing director for North Asia
