Pokémon Singapore is temporarily closing Pokémon Center Singapore at Jewel Changi Airport from 1 April 2026 as it undergoes a comprehensive store renewal.
The move marks the first major Pokémon Center revamp outside Japan. It will see the store return with a fully localised concept designed to reflect Singapore’s heritage and everyday culture.
Since opening in 2019, the store has become a key draw at Jewel, attracting both locals and tourists with its range of Pokémon merchandise including video games, Pokémon Trading Card Game (TCG) items, plush toys and bag charms. Over the years, it has grown into a pop culture hub for fans in Singapore.
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The upcoming refresh aims to deepen its roots in the market. According to Pokémon Singapore, the renewed space will feature Singapore heritage-inspired installations and interior design elements inspired by local culture.
Fans can also expect an expanded merchandise range and new shopping experiences tailored for Singapore, positioning the outlet as a one-of-a-kind destination.
During the closure, Pokémon will launch pop-up stores at Jewel Changi Airport and Plaza Singapura for three months. The pop-ups will carry a curated selection of official Pokémon merchandise to ensure continuity while the main store undergoes renovations.
Pokémon Singapore will also introduce a new symbolic Pokémon to represent the renewed store. The character is described as being specially selected to reflect Singapore’s unique charm. The revamped Pokémon Center SINGAPORE is slated to reopen in the third quarter of 2026.
“We are incredibly grateful for the continued support from our fans in Singapore. Over the past seven years, we have witnessed Pokémon become an increasingly meaningful part of everyday life, and we are proud to have been part of that journey,” said Shunsuke Sasaki, managing director of Pokémon Singapore.
He added, “This renewal marks an important milestone as we further elevate the brand experience at the Pokémon Center at Jewel Changi Airport. The refreshed store will feature thoughtfully curated products, including some limited-edition merchandise, and an enhanced interior design concept, created to delight both our long-time fans and first-time visitors alike. We look forward to welcoming everyone soon.”
MARKETING-INTERACTIVE has reached out for more information.
The refresh comes as Pokémon Singapore continues to ramp up its on-ground and experiential efforts in the market. Last October, the brand rolled out a nationwide campaign to mark the launch of Pokémon Legends: Z-A. It brought the classic “Who’s that Pokémon?” quiz to life through a large-scale out-of-home activation at The Heeren, where silhouettes of two mystery Pokémon flashed across its digital screens ahead of the game’s release.
The activation formed part of a broader experiential push that included a Pikachu meet-and-greet and a social media photo campaign at Pokémon Center SINGAPORE. Fans who posted photos with the hashtags #PokemonCenterSingapore and #PokemonLegendsZA received exclusive Pokémon-themed stickers, blending physical retail with digital engagement.
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