Marketers have juggled many unknowns in the last year, including media chapters that were left unfinished. There is the looming ban on TikTok in the US (or is there?) and the mad dash to gain generative AI-based efficiencies. And let’s not forget Google’s third-party-cookie pivot and the ensuing question of whether it helps or hurts marketers.
In 2025, we’ll see many of these chapters close and marketers gain confidence as a result. But don’t get too comfortable: Just as some stor...
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