Vendor messaging of “the composable DXP” is not resonating, especially when the portfolio of capabilities varies widely across vendors. It turns out that securing credibility as a provider of a digital experience platform (DXP) requires more than appending the word “composable” to the name. In 2023, vendors lost time before retracing their steps to more conventional (and procurement-friendly) labels such as CMS (content management system). In 2024, they rebuilt their lead-gen camp...
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