Mediacorp has established a new Growth & Partnerships unit to consolidate all partnership-related functions under one roof, signalling a strategic push to drive revenue growth and enhance collaboration with partners.
The unit will be led by Raj Parekh, formerly head of digital sales, who now oversees initiatives with a strategic lens to evaluate, approach, and execute partnerships. The function will focus on three key areas: new business partnerships, including agency and strategic partnerships, and merewards, Mediacorp’s loyalty platform.
Parekh first joined the company in 2016 as a senior account director, digital media solutions before taking on the roles of AVP, digital sales and strategy as well as vice president, head, digital sales and strategy Prior to joining Mediacorp, Parekh was at Haymarket Media Group, SingTel and Turner Broadcasting System.
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“With over 20 years of experience in digital, sales, strategy, and partnerships, Parekh has a strong record of driving transformation and revenue growth across leading brands,” a Mediacorp spokesperson told MARKETING-INTERACTIVE. “The establishment of this specialised unit reaffirms our commitment to achieving win-win outcomes with our partners, and we look forward to forging new levels of collaboration and market impact together.”
The unit’s formation coincides with the departure of Ivan Wong, who most recently led agency and commercial partnerships at Mediacorp. A veteran of more than two decades in the media industry, Wong has held senior roles at Mindshare, Starcom, Havas Media Group, IPG Mediabrands APAC, and SPH Magazines.
Reflecting on his career, Wong said his entry into the industry was sparked by serendipity rather than design, inspired by Is Anybody Out There? by Mark Austin and Jim Aitchison. Looking ahead, he plans to focus on advisory and consulting, impact investing, and mentoring the next generation of leaders.
“What ultimately drives me is to cultivate, mentor and motivate the next generation of leaders,” he said in a LinkedIn post. “More than awards or achievements, it is the genuine outpouring of emotions from the people I work closely with that is most meaningful and rewarding.”
Wong’s departure comes as Mediacorp continues to navigate a shifting media landscape. In September, the company announced a reduction of 93 positions, just over 3% of its total staff, citing the rise of short-form, mobile-first and social-driven formats, growing competition for audience attention, and increasing client demand for agile, platform-native campaigns with measurable outcomes.
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