Royal Caribbean has partnered with Singaporean singer-songwriter Nathan Hartono to mark the return of “Ovation of the seas” to Singapore with a bespoke track titled “Come on board with me”.
The collaboration celebrates the cruise line’s renewed presence in Singapore and its commitment to creating experiences that resonate culturally as well as onboard. The track, inspired by the spirit of exploration and connection, was written and performed by Hartono, who took his first Royal Caribbean vacation earlier this year.
Paired with the track, a social media video shows Hartono exploring the ship’s facilities, lounging by the pool, joining in dances with the crew, and soaking in the onboard atmosphere, before ending with an invitation for viewers to “come on board” with him.
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Hartono said the experience “transformed his perception of holidays”, adding that the song aims to capture the emotions of travel, from wonder to nostalgia.
Royal Caribbean said the partnership reflects its effort to spotlight Singapore’s role as a key regional travel hub while tapping into the warmth and adventurous spirit embodied by the homegrown artiste.
Guests can hear the exclusive track on board “Ovation of the seas” this season, adding a personal soundtrack to their journeys.
From October 2025 to March 2026, “Ovation of the seas” will sail from Singapore on 3- to 8-night itineraries to Malaysia, Indonesia, and Thailand, offering a mix of entertainment and experiences including the North Star observation capsule, RipCord by iFly skydiving simulator, more than 20 dining options, and the line’s signature Two70 shows.
“The return of Ovation of the Seasto Singapore invites guests to embark on new adventures, with each sailing unlocking experiences to exciting destinations and memorable journeys across Asia Pacific,” said Chad Grospe, vice president and managing director, APAC, Royal Caribbean.
He added, “Music has the power to capture emotions in a way words alone cannot, and Nathan’s artistry makes him the perfect partner to tell this story of adventure, wonder, and connection that bring guests together for the ultimate vacation, perfect for the whole family.”
In tandem, Hartono said, “This collaboration gave me the chance to capture that sense of discovery and adventure into a song that people can connect with – whether they’ve sailed before or are just beginning to dream about it.”
The collaboration marks another major brand tie-up for Hartono, who previously starred in the Ministry of Home Affairs’ 2024 SGSecure campaign. In the campaign’s dramatic music video, “Foiled once more”, Hartono played a terrorist plotting to harm the city-state, a creative continuation of the “What’s your role” initiative aimed at mobilising the community to combat terrorism.
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