Salesforce acquires Regrello to boost automation in Agentforce

“One of the toughest challenges in agentic systems today is turning messy, unstructured inputs into clean, organized task flows. Salesforce already has Einstein for predictions and the CRM graph for data. What they didn’t have was a way to take, say, a supplier contract PDF or an email about a delayed shipment and instantly spin it into an actionable, multi-step workflow. That’s Regrello’s strength,” Mistry said.

Forrester VP and principal analyst Charlie Dai sees Regrello’s integration into Agentforce as a way for Salesforce to augment its agentic AI capabilities with automated, domain knowledge-driven workflows.

“It aligns with Salesforce’s strategy to embed AI agents across business functions and will likely to boost autonomy in targeting operations like inventory management, predictive maintenance, and supply chain coordination,” Dai said.

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