Presented by SAP
At this year’s SAP Sapphire conference, the company set the stage for a new era in enterprise intelligence. SAP showcased a significant expansion in the capabilities for SAP Business Data Cloud, with intelligent applications that are prebuilt and composable to meet the needs of every business leader.
The keynote emphasized a future where organizations use applications fueled with trusted business data to adapt in real time, anticipate customer needs, and strengthen operational efficiency. As businesses face market volatility and evolving regulatory demands, SAP is making the case that intelligent applications will be the defining factor for competitive success. Here are the key announcements from this year’s event.
Transforming outcomes with intelligent applications
One of the standout introductions was People Intelligence, an offering grounded in workforce composition, skills, and compensation data products. It provides composition insights, compensation analytics, and skills optimization to help companies refine talent strategies, boost engagement, and ensure compliance.
SAP is also rolling out additional intelligent applications that bring real-time insights to different aspects of enterprise operations. These include solutions focused on cloud ERP, customer intelligence, finance, and procurement management. Each application integrates structured business data with AI-driven recommendations, ensuring business leaders can move beyond analysis and into actionable execution.
Revolutionizing business data with AI and semantic intelligence
Beyond applications, SAP is enhancing its knowledge graph capabilities within Business Data Cloud. This technology enables companies to map business metadata across multiple sources, improving data accuracy, connectivity, and AI-powered insights. When paired with Joule, SAP’s conversational AI tool, businesses gain the ability to interact with complex datasets naturally, making decision-making faster and more intuitive.
Expanding SAP’s reach with multi-cloud availability
Another major announcement is SAP Business Data Cloud being available on AWS, with Google Cloud and Microsoft Azure expected to follow later this year. This step ensures businesses can integrate SAP’s intelligent applications within their preferred cloud environments.
Partnering for a smarter future
SAP’s intelligent applications will benefit from an expanding partner ecosystem, with companies collaborating to extend SAP’s capabilities. Accenture is developing intelligent applications focused on supply chain, finance, and procurement challenges. Adobe and SAP are working together on a new solution that synchronizes marketing and operational data for real-time demand forecasting. Palantir is supporting SAP customers in modernizing cloud migration efforts, ensuring seamless data integration.
Additional partnerships include Thomson Reuters, which is launching an application for navigating global trade policies, and Moody’s, which is integrating financial risk datasets with SAP accounts receivable data for improved cash flow forecasting. Collibra is enhancing data quality within Business Data Cloud, allowing companies to execute advanced compliance and decision-making workflows more efficiently.
Intelligent applications as the future of business strategy
SAP Sapphire 2025 reinforced the growing shift toward AI-powered enterprise intelligence. With the expansion of Business Data Cloud, multi-cloud accessibility, and a broad network of partners, SAP is making a case for intelligent applications as the new standard for business strategy.
Organizations looking to gain a competitive advantage should explore how these AI-driven tools can integrate into their workflows, assess multi-cloud deployment options, and engage with SAP’s evolving ecosystem of intelligent applications. As AI continues to redefine business, those who embrace AI-powered decision-making will be best positioned to lead in the digital economy.
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