This post is sponsored by Silverpush.
Contextually intelligent company Silverpush is launching its ‘Trend Intelligence Platform’, a new contextual intelligence solution designed to help brands and agencies analyse, plan, and act on real-time cultural trends.
According to the firm, in recent years it has seen advertisers facing increasing pressure to respond faster while maintaining relevance and brand safety – especially as trends across social and digital platforms emerge and peak within hours.
As such, by continuously analysing signals from open web and social sources, the Trend Intelligence Platform allows advertisers to filter by category, market, audience, platform, and more to understand the fastest-growing channels and hashtags relevant to campaign objectives. While traditional social listening tools can show what’s trending, the Trend Intelligence Platform translates those trends into activation-ready contextual tactics that can be applied immediately to media plans.
“By ingesting trending signals from open web and social sources, the Trend Intelligence Platform allows advertisers to find the latest trends among their audience and platforms, then immediately generate the right contextual targeting tactics to reach that audience,” explained Mansi Matela, chief product officer.
“With live testing now happening with clients around the world, we’re excited to bring this first-to-market solution to market that truly helps agencies and brands market to the moment,” Matela added.
Powered by the Silverpush Contextual Intelligence Engine, the Trend Intelligence Platform also continuously analyses signals from social and web channels, so ad campaigns are always relevant to what matters most to the audience. Rather than surfacing trends at a high level, the platform allows teams to filter trend signals by geography and audience attributes such as age and gender across YouTube, TikTok, and Meta.
This helps marketers identify:
- Which trends are emerging within a given market or audience filter across different social and video platforms.
- Which channels and platforms are most relevant for activation for a given trend
The solution evaluates each trend based on real-time performance metrics, audience relevance, and brand safety guidelines and then automatically generates the best targeting tactics to activate within the same cultural moment.
For example, if a celebrity moment resonates with a specific audience or a new toy begins trending within a particular age group, the Trend Intelligence platform detects these signals and converts them into ready-to-activate contextual signals.
This allows brands to align media placements with how trends are unfolding in real time. Once identified, these insights become brand-safe contextual signals, including specific topics, platform-native interest signals, and audience-relevant content environments. These signals map directly into media buying workflows across platforms such as YouTube, TikTok, and Meta, removing the need for market research or campaign planning for the opportunities that come and go with a viral moment.
At the core of the platform is Silverpush’s Multi-Agentic AI Framework, which continuously refreshes trend signals and optimises targeting based on real-time performance — allowing media plans to evolve alongside cultural momentum rather than remaining locked into static assumptions.
The Trend Intelligence Platform is currently available in select markets, with general availability planned for March 2026.
During testing, the solution has already seen strong adoption and retention among global and regional advertisers as a new solution to stay current in the trending economy and to cut the time required for campaign launches for breaking news and viral topics.
As advertising moves toward context-driven and signal-based planning and buying becomes based on trends across multiple channels, Silverpush’s Trend Intelligence Platform provides the necessary infrastructure to help brands stay culturally relevant at scale.
About Silverpush
Founded in 2012, Silverpush is a contextual intelligence company that delivers more relevant, brand suitable ad experiences to drive higher performance across YouTube, CTV, programmatic, and social. With an award-winning, proprietary AI platform purpose-built for video advertising, Silverpush is able to identify video-level contextual signals to help agencies and brands connect with the best possible audiences at the right moment.
