“Singapore dreamin’” by Singtel emerged as the standout campaign at MARKETING-INTERACTIVE’s inaugural Content360 Awards, clinching the coveted C360 Content of the Year title.
Delivered in partnership with SPH Content Lab, the campaign also secured an impressive haul of two Golds and one Silver across ‘Excellence in B2B Content Strategy’, ‘Mastery in Long-Form Video Storytelling’ and ‘Best Integrated Campaign’.
Hot on its heels in second place was “For the love of taste: Breaking Singapore’s salt obsession” by the Health Promotion Board. Created in collaboration with Starcom Singapore, the campaign earned two Gold trophies in ‘Content for Change: Driving Social Good’ and ‘Best Integrated Campaign’.
Rounding out the top three, Citibank’s “Citi Cards privileges campaign”, developed with PMCI and Spark Foundry, and the Infocomm Media Development Authority’s (IMDA) “Digital for life”, in partnership with Type A, tied for third place. Both campaigns secured one Gold and one Silver trophy each.
Other standout entries included Singtel’s “Don’t leave it up to luck”, “The gallery institutional campaign”, “Where chefs eat”, “HPB – Don’t toy with your life” and “Be greater – PSA”. Together, they underscored Content360’s role in championing content that not only captures attention but also drives meaningful engagement and real-world impact across platforms.
To see the full list of winners, click here.
Evaluated by a distinguished jury of 15 senior marketing leaders from leading brands and agencies, this year’s awards spotlighted content that is redefining the craft. Judges praised not only the creativity on display, but also the tangible results achieved, alongside campaigns that struck an emotional chord and resonated deeply with audiences.
Winners were announced at an awards reception held on 22 April at Shangri-La Singapore, where top honours were presented across 10 categories celebrating the very best in Singapore’s content marketing landscape.
MARKETING-INTERACTIVE congratulates all this year’s winners for raising the bar in content excellence, and looks forward to an even more dynamic showcase of creativity and impact at the second edition next year.
