SQREEM Technologies, a foundational AI platform that automates the digital marketing ecosystem, has appointed Rob Gilby (pictured) as group CEO, effective immediately.
Gilby succeeds co-founder Ian Chapman-Banks, who will step back from day-to-day executive duties after steering the company through its early growth phase. Under Chapman-Banks’ leadership, SQREEM secured key partnerships, launched new products, expanded into multiple markets, and completed regional acquisitions.
Meanwhile, Gilby brings over 30 years of global leadership experience across media, advertising, technology and data. He previously served as APAC CEO of dentsu, president of Asia Pacific at Nielsen, and held senior roles at The Walt Disney Company. Gilby also founded and led investment and advisory firm Blue Hat Ventures.
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In a statement seen by MARKETING-INTERACTIVE, SQREEM said it will continue to focus on product innovation, market expansion, and talent development as it transitions from a founder-led start-up into a scaled global platform.
“SQREEM is at an important inflection point. Our market-leading technology platform is driving expanded global partnership and market opportunities. Gilby brings deep global leadership experience, commercial discipline, and a proven ability to scale complex businesses – making him the right leader for our ambitious next chapter,” said Rene Raiss, co-founder, chairman and chief technology officer at SQREEM.
In tandem, Chapman-Banks said, “I’m incredibly proud of what we’ve built at SQREEM and grateful to the teams who made it possible. As the company enters its next stage of growth, I fully support this leadership transition and look forward to seeing SQREEM continue to scale under Gilby’s leadership.”
Speaking on his new role, Gilby said, “SQREEM’s proprietary Foundational AI model is a powerful engine enabling innovative client and partner growth, by providing behavioural intelligence to make sense of complex signals in an algorithmic era. I’m excited to work alongside Raiss, the leadership team, and the broader organisation to scale the business, deepen customer impact, and accelerate growth in 2026 and beyond.”
As the company continues to scale its platform and capabilities, SQREEM has also been deepening its focus on responsible and regulated advertising environments. In 2024, the Singapore-headquartered AI behaviour aggregator acquired TotallyAwesome, a contextual digital advertising platform specialising in youth marketing across Asia-Pacific.
The deal combined SQREEM’s proprietary AI technology with TotallyAwesome’s 900-million-strong reach and human-curated whitelists, positioning the group as a go-to platform for safe youth marketing. TotallyAwesome, which is GDPR-K and COPPA compliant, brought multi-channel contextual solutions, bespoke engagement strategies and content creation capabilities to strengthen brand safety and precision targeting for young users and their families.
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