Stagwell has launched “The Machine”, a marketing platform designed to make existing tools more intelligent and predictive. Developed by its digital transformation agency Code and Theory, the platform integrates with tools such as Figma, Slack, Teams, Adobe, and performance dashboards, turning disconnected workflows into a unified system that learns from every campaign.
According to Stagwell, “The Machine” allows every brief, creative asset, and media plan to feed into a system that adapts over time, making subsequent campaigns faster and more effective. The agency said it does not replace existing tools, but enhances them with AI agents and shared intelligence across creative, media, and strategy teams.
“The launch of ‘The Machine’, combined with our recent release of newvoices.AI and strategic partnerships with Palantir and Gradial, marks another milestone in cementing Stagwell as a leader in marketing AI,” said Mark Penn, chairman and CEO of Stagwell. “This moment underscores Stagwell’s ability to deliver best-in-class solutions for clients and lead the industry through the AI era.”
Don’t miss: We. Communications rolls out AI platform to help brands stay visible in generative search
“Our growth in APAC has been fuelled by connecting creativity, data, and technology across the region’s most dynamic digital economies. ‘The Machine’ takes that momentum further — infusing intelligence and seamless integration into every stage of marketing; empowering brands to scale at speed, without compromise,” Connie Chan, chief growth officer at Stagwell APAC, told MARKETING-INTERACTIVE exclusively.
Early adoption is already underway with Code and Theory clients, and Stagwell will showcase the platform at CES 2026, highlighting how it connects brand strategy, creative production, and media performance into a single source of truth.
Michael Treff, CEO of Code and Theory, said the platform responds to client demand for a system that unites people, content, data, and technology, allowing marketing teams to work more efficiently while building on prior campaign learnings.
“We’ve turned marketing operations into a unified system rather than a collection of tools to enable marketers to embrace the next phase of AI transformation,” added Treff.
Stagwell’s launch of “The Machine” comes as the network continues to expand its presence in Asia Pacific, with Singapore as its springboard for AI-driven marketing innovation.
In November last year, the company announced a new APAC headquarters at Solaris, a campus in one-north, slated to open in Q1 2026. The hub will bring together Stagwell’s Singapore agencies, including ADK, Allison, Assembly, Forsman & Bodenfors, HarrisX, Ink Global, and Locaria, under one roof, with flexible layouts, tech-enabled collaboration zones, and community spaces designed for hybrid work.
In addition, the agency partnered with Palantir to develop an AI and data platform that provides marketers with a single source of targeting information, unlocking new opportunities for ROI. The Singapore hub is positioned as the network’s nerve center for creativity, data-driven strategy and AI-powered growth across the region.
Related articles:
Stagwell sets up Singapore hub to house its APAC agencies
Backlash over Stagwell’s Israel work puts PR ethics in the spotlight
Allison Worldwide, Stagwell nabs MSL APAC CEO to lead growth and innovation
