Global marketing consultancy TEAM LEWIS has acquired the UK division within insight-led financial communications and corporate consultancy Instinctif, effective immediately.
The transaction is the latest step in TEAM LEWIS’ strategy to grow and develop its integrated proposition. Uniting brand strategy, PR, digital marketing, and creative engineering with specialist capital markets, public policy and global corporate comms expertise.
In conversation with MARKETING-INTERACTIVE, a spokesperson from TEAM LEWIS said Instinctif was picked due to its a deep expertise in capital markets, corporate comms, public policy, sustainability reporting – across a number of sectors which will bolster TEAM LEWIS’ existing capabilities.
“These include technology, automotive, defence, energy, financial services, leisure and property. The acquisition also gives TEAM LEWIS UK a foothold in the City. Also giving Instinctif clients a wholly owned international network in 26 offices worldwide. Plus access to new AI and technology services to bolster comms.”
The deal not only brings together two dynamic teams, but also dramatically enhances the combined expertise in sectors such as technology, automotive, defence, energy, financial services, leisure and property. Anchoring this sector expertise will be horizontal practice areas including crisis preparedness, strategy and planning and technology-first innovation.
The business will integrate into TEAM LEWIS’ global network but retain the Instinctif brand in the near-term. The combined entity will offer a wider range of services, a bigger bench of expertise and deeper insights for clients across all sectors.
TEAM LEWIS’ CEO Chris Lewis (pictured left) will be leading the team of 700 worldwide, including an addition of over 60 Instinctive UK team members joining TEAM LEWIS UK, bringing the combined total size of TEAM LEWIS UK up to 150.
The spokesperson said this is another step in TEAM LEWIS’ strategy to grow and develop following the opening of its London HQ in Battersea last year. “The move doubles the size of our UK operation and adds 15% growth to the group. It also brings 200 new clients to our existing 500 clients worldwide.”
“We welcome our Instinctif colleagues to the TEAM LEWIS family,” said Lewis. “This acquisition is a testament to our pursuit of growth, innovation and delivery of best-in-class results for our clients. Together, we will unlock new opportunities and raise standards of excellence in marketing communications enabling our team to deliver a greater range of services across a wider geography to clients in multiple sectors.”
“Our shared vision and passion for creativity, collaboration and impact makes this is an exciting new chapter as we look to build on our expertise in capital and public markets,” added Instinctif CEO Julian Walker (pictured right). “Together, TEAM LEWIS will enable accelerated growth and facilitate the delivery of even more innovative solutions for our clients”
Don’t miss: TEAM LEWIS scores a hat-trick of global technology wins
This comes after TEAM LEWIS scored a hat-trick of global technology wins, including professional services and tech company Cognizant, cloud storage provider Wasabi Technologies and automated endpoint management platform NinjaOne, continuing a string of B2B wins for the agency – including projects with behavioural biometrics fraud detector BioCatch.
Martin Harkin, TEAM LEWIS Australia managing director, said the string of wins expand on the agency’s proud B2B heritage.
“The calibre of global technology clients that are trusting us with their communications strategies in Australia and New Zealand is a real testament to the quality of personnel we have working at TEAM LEWIS,” he said.
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