The age of artificial intelligence (AI) isn’t defined by large language models alone. It’s defined by how enterprises use them—across customer journeys, internal operations, and revenue channels. As businesses experiment with GenAI, many face a fundamental decision: Should we build the underlying AI infrastructure ourselves, or should we partner?
The instinct to build is strong. It offers perceived control, flexibility, and a bespoke experience. But the reality—as emerging data shows—is that building multi-agent AI systems from scratch introduces a level of technical and financial complexity that most enterprises underestimate.
The hidden complexity of DIY
On paper, in-house builds look strategic. You get to design the stack, control the data, tweak the orchestration logic, and select your preferred models. In practice, however, this control translates into responsibility across layers that your team may not be equipped to handle at scale:
- Data pipelines must be engineered to serve diverse context windows
- Retrieval-augmented generation (RAG) needs tight integration with structured and unstructured datasets
- Multiple agents—summarisation, search, reasoning, translation, and more—must operate in tandem with low latency
- Inferencing costs rise with concurrency and dynamic prompts
- Guardrails, monitoring, and feedback loops must be in place to avoid hallucinations, compliance risks, or performance drifts
Each layer adds cost. Each interface introduces risk. And most critically, these aren’t one-time efforts. AI systems need continuous optimisation, governance, and infrastructure elasticity.
The five phases where cost creeps in
According to our latest three-year TCO study, the end-to-end cost of deploying multi-agent AI systems can be decomposed into five major blocks:
- Data preparation and pipeline engineering: Cleaning, annotating, and connecting data sources
- Model training or RAG integration: Fine-tuning LLMs or building hybrid architectures
- Agent design and orchestration: Setting logic, context flows, and inter-agent communication
- Inferencing infrastructure: GPU provisioning, concurrency management, latency optimisation
- Monitoring, security, and scaling: Real-time observability, prompt audits, compliance enforcement
In a build-led model, each of these becomes an internal project. The TCO compounds quickly, especially when multiple use cases or geographies are involved. In contrast, partner-led models abstract much of this complexity, turning CAPEX-heavy experimentation into OPEX-optimised execution.
A systems problem, not a model problem
Too often, AI readiness is discussed in the context of model selection. But from what we see in the field, that’s rarely the real challenge. The bigger roadblock lies in stitching together a production-grade system:
- Vector databases that can handle hybrid search
- Real-time feedback loops for prompt evaluation
- Governance policies that keep LLM use auditable and secure
- Unified interfaces for prompt engineers, product teams, and compliance officers
This is where a platform-led approach adds exponential value. Our recent collaboration with IDC outlines the anatomy of an AI-ready data value chain, from acquisition and enrichment to secure access and orchestration. Without this backbone, GenAI remains an expensive experiment.
A smarter way to accelerate
To better understand the economics of AI deployment, we conducted a detailed total cost of ownership (TCO) analysis using our own platforms: Tata Communications CXaaS and Vayu Cloud. The scenario modelled a multi-agent AI architecture for commerce applications over three years, simulating enterprise-scale deployments with varying levels of concurrency and agent complexity.
The parameters included a typical commerce use case with agents for search, summarisation, translation, and decisioning, concurrency of 100+ sessions per second, integration with existing CRM, product, and inventory systems, and continuous fine-tuning and RAG-based orchestration.
Some key findings from the study include:
- Build-led deployments were 2.4x more expensive over three years, primarily due to infrastructure sprawl and engineering overheads
- 45% of total cost in the build model was attributed to orchestration and system integration alone
- Partner-led models reduced time-to-launch by up to 6 months, enabling faster iteration and ROI realisation
- AI operations and governance costs were 3x lower in managed environments with built-in observability and compliance frameworks
The results clearly highlighted the cost benefits and operational efficiencies of a platform-led approach. Enterprises can reduce costs, accelerate deployment, and scale AI initiatives without having to build every capability from the ground up.
The decision to build or partner isn’t binary—it’s deeply contextual. Our analysis doesn’t suggest that building is always the wrong approach. In fact, for enterprises with highly specialised workflows, stringent data residency needs, or proprietary models and algorithms, a build-led path may provide the level of control and customisation required.
However, for most organisations looking to scale GenAI capabilities across business units quickly, without reinventing the infrastructure wheel, partnering can offer speed, predictability, and lower risk.
The critical takeaway is this: as multi-agent systems scale, so does the complexity. Whether you build or partner, it’s essential to have visibility into the hidden architecture of AI—and ensure that your strategy aligns not just with your technical vision, but with your business reality.
Click here for more details on our study, Build vs. Partner: A three-year TCO analysis of multi-agent AI deployment.
