The Secret To High Growth: Cocreate A Customer-Obsessed Strategy

In the competitive B2B landscape, above-average growth is a common ambition, yet many businesses fail to achieve this objective. According to Forrester’s State Of Customer Obsession Survey, 2024, 83% of B2B decision-makers see meeting commercial growth targets as a top priority, but only 24% are outpacing their industry’s average growth. The underlying issue? A misalignment in growth strategies that are too often aspirational, internally focused, and not attuned to customer needs....

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