Adult TikTok users in the U.S. use the platform to follow pop culture and entertainment accounts much more than news and politics
(Michael M. Santiago/Getty Images)
This study seeks to better understand the accounts that U.S. adults choose to follow on TikTok. The TikTok user experience happens largely within the site’s For You page, a feed that is “unique and tailored to each specific individual” based on many factors, such as the behavior they display while on the site. The Following pag...
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