Who U.S. Adults Follow on TikTok

Adult TikTok users in the U.S. use the platform to follow pop culture and entertainment accounts much more than news and politics

(Michael M. Santiago/Getty Images)

This study seeks to better understand the accounts that U.S. adults choose to follow on TikTok. The TikTok user experience happens largely within the site’s For You page, a feed that is “unique and tailored to each specific individual” based on many factors, such as the behavior they display while on the site. The Following pag...

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