Why a data-first culture is key to unlocking value from AI in insurance

Data is the lifeblood of the modern insurance business. It is the central ingredient needed to drive underwriting processes, determine accurate pricing, manage claims, and drive customer engagement. Yet, despite the huge role it plays and the massive amount of data that is collected each day, most insurers struggle when it comes to accessing, analyzing, and driving business decisions from that data.

There are lots of reasons for this. In the health and life insurance space in particular,...

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