Zoho unveils Zia Hubs, its answer to Copilot and Duet AI for unstructured content intelligence

Users can automate the ingestion of content into hubs using Zoho Flow, the company’s integration and workflow engine. This supports not just Zoho-native files, but also documents from third-party platforms such as Docusign, RingCentral, and Zoom.

“Most unstructured data is text-based, meaning pertinent information lives within email conversations, social media posts, word processor documents, or audio and video transcripts. Zia Hubs brings a common model to company data, exposing unused information to powerful capabilities and services, including agentic AI, comprehensive analysis, and accurate, unified search,” Mani Vembu, CEO, Zoho, said in a press note.

Market need and competitive landscape

As per IDC, 80% of the business data is unstructured across customer contracts, product specs, employee handbooks, and more. With the rapid adoption of AI tools across enterprise functions, the need to make unstructured data useful is growing exponentially.

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