marketing interactive

Maersk has appointed WPP Media as its new global strategic partner, consolidating marketing activities across 130 countries under a central hub in Copenhagen. The collaboration marks a significant step in Maersk’s marketing transformation, with a strong focus on agility, innovation, and data-driven efficiency. At the centre of the partnership is WPP’s AI-powered platform, Open, and its Open Media Studio (OMS), which will provide Maersk with greater visibility, actionable insights, and control over its marketing investments. The partnership will be led out of Denmark by Tina Gretlund, CEO of WPP Media’s EssenceMediacom, who will oversee a global team supporting Maersk across five regions: North America, Latin America, Europe, IMEA, and APAC. Don’t miss: Bayer consolidates global consumer health marketing with IPG For WPP Media, the win reinforces its presence in the Nordic region and underlines its role as an integrated partner with strong capabilities in data, technology, and strategic advisory. The global partnership officially begins this month. “Managing a global brand at scale requires more than operational excellence – it demands strategic clarity, agility, and a partner who understands the nuances of our ambition,” said Rasmus Rudnik Hansen, head of marketing media global at Maersk. “WPP Media’s platform and approach align with Maersk’s vision to position marketing as a driver of commercial growth and transformation. Their ability to balance global consistency with local relevance, while offering transparency and actionable insights, makes them a natural fit for our next chapter,” added Hansen.  In tandem, Gretlund said “Our strength lies in combining data insights with innovative digital solutions, which is key to supporting Maersk’s ambitions.“ ”We are very proud of the trust Maersk has placed in us, and we look forward to helping them realize their global marketing ambitions. They will hold an important place in our Nordic portfolio, where we manage global campaigns and marketing activities with a strong local foundation out of Copenhagen,” she added.  Maersk adds to WPP’s string of recent global wins, including Mastercard. The payments giant appointed WPP Media to lead its media strategy, planning, and buying across more than 70 international markets, ending its decade-long relationship with Carat. As Mastercard’s new global media agency, WPP Media will oversee strategy and execution, with the brand citing its global reach, advanced AI and data capabilities, and connected approach across paid media, social engagement, and business enablement as key reasons for the appointment. Related articles:   Mastercard hands US$180m global media remit to WPP Media FrieslandCampina concludes global media pitch LinkedIn hands global media duties to Publicis Media source

W Communications is expanding its presence across the Asia Pacific region, with plans to open multiple new offices over the next 24 months. The agency is also considering acquisitions to accelerate its growth in the region. This comes as the agency celebrates its first decade in APAC.  W Communications was founded in 2009 and is headquartered in London. After only 6 years of operation, it opened in Singapore in 2015 as a boutique agency. Now, W Communications operates in markets such as China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Taiwan, Thailand, the Philippines, and Vietnam through a combination of local teams and affiliate partners. Singapore serves as the agency’s central hub for APAC operations, while Vietnam has been used for agile content production via joint ventures. The firm plans to leverage Singapore’s market to build larger teams and acquire specialist agencies in social, digital, and influencer marketing. Don’t miss: R/GA to cease operations in Singapore Outside of APAC, the agency continues to expand in the Middle East, with offices in Riyadh and Abu Dhabi covering the GCC region and maintains offices in New York and the UK to support global clients. W Communications is taking a market-by-market approach, working with on-the-ground talent to navigate the region’s diverse cultural and linguistic landscape. “We’re seeing very clear, achievable growth in APAC and Middle East. They’re my two focuses at the moment,” CEO Warren Johnson told MARKETING-INTERACTIVE. The agency has worked with global brands including Chanel, Marc Jacobs, foodpanda, McLaren, St. Regis, Maker’s Mark, and Carlsberg. Recent client wins span luxury hospitality, technology, finance, F&B, and retail, including Capella Singapore, Conrad Singapore Marina Bay, Geneco, Lam Research, Moet Hennessy Diageo, and SEON. W Communications’ growth strategy combines organic expansion and acquisitions. “Now that we’ve sort of done the first decade in Singapore, we’re going to be a lot more acquisitive, investing more in Singapore and the region. We’ve got quite a significant war chest to make acquisitions, particularly in influencer, social and digital,” Johnson said. Following the creation of W’s integrated communications arm earlier this year, the agency is expanding its creative capabilities, covering areas from insights to impact. Over the last 12 months, it has scaled its social media and KOL practice with production capabilities to meet client needs across APAC. To further reinforce its content capabilities, W Communications launched a global joint venture with multi-discipline content agency Bellow. The partnership, called W Productions and led out of W Asia in Singapore, combines the strengths of both agencies to serve their collective client base and support W’s evolution from an earned-first communications firm into a fully integrated creative and marketing agency across B2B and B2C sectors. Related articles:   TEAM LEWIS Singapore names new director W Communications, Bellow join forces to launch W Productions  W Communications names new APAC general manager  source

KFC Singapore is running an integrated creative pitch covering the full scope of creative services, including social media. The brand told MARKETING-INTERACTIVE that it is seeking an agency that shares its vision and ambitions, and one it can grow with as it continues to innovate for the future. The contract is structured as a 3 + 1 + 1 arrangement, signalling KFC’s commitment to building a long-term partnership. Don’t miss: Changi Airport Group seeks agency partner for digital-first retail and loyalty push The request for proposal (RFP) has been sent to participating agencies, and a formal briefing was held earlier this week. KFC is targeting to complete the pitch and appoint the new agency by the end of this year. The brand also thanked incumbent agency R/GA for its work over the past three years. “Together, we’ve delivered campaigns that connected with our customers in meaningful ways,” said Jaslyn Lam, director or marketing and food innovation, KFC Singapore.  The pitch comes as R/GA prepares to cease operations in Singapore, effective November 2025. According to the agency, the move reflects its shift to focus on its Technology & Creative Production Hub, where client demand is strongest. Over the years, R/GA and KFC Singapore has partnered on campaigns such as “How do you KFC” spotlighting the different ways Singaporeans enjoy their KFC and “Lucky undies” for Lunar New Year.  Related articles:  R/GA to cease operations in Singapore Ministry of National Development calls creative, marketing and social media pitch for MSO LinkedIn picks new global creative agency source

Cisco has appointed Sri Jegarajah (pictured) as senior director, strategic communications, covering the Asia-Pacific, Japan and Greater China (APJC) region. He will report to Lisa Atherfold, VP of international communications. In his new role, Jegarajah will be responsible for shaping and articulating Cisco’s strategic narrative across key areas including AI infrastructure, cybersecurity and the evolving workplace. Before joining Cisco, Jegarajah spent two decades as an anchor at CNBC Asia, from 2005 to 2025. According to his LinkedIn, Jegarajah also held business correspondent positions in Bloomberg LP and Dow Jones Newswires.  Don’t miss: Cisco’s Iris Feng takes on expanded role as GM for HK, Macau and South China In conversation with MARKETING-INTERACTIVE, he said, “After 20 immensely rewarding years reporting on macro-economic and financial markets at CNBC, I have started a new chapter with Cisco, a global leader in secure networking, cybersecurity and AI infrastructure.” “Technological innovation stands at a historic crossroad. I’m thrilled to be part of shaping the narrative at Cisco in this rapidly growing region,” he added.  The appointment comes after Puneet Pal Singh, director of communications for Cisco in APJC, stepped down after seven years with the company. Singh first joined Cisco in 2018 as head of communications for Southeast Asia and rose to head of communications, APAC, Japan and China, before being elevated to director of communications in 2021. His responsibilities included aligning communications to Cisco’s purpose and business objectives, and delivering thought leadership campaigns to drive perception change across audiences. Related articles:Cisco shuffles APAC marketing leadershipTM and Cisco co-invest in projects for 5G innovation and digital acceleration of SMEsCisco promotes strategy and ops lead to Malaysia MD source

Communications group COMCO Mundo League of Enterprises has expanded into Singapore. The launch of COMCO Southeast Asia – Singapore positions the agency closer to regional hubs across high-growth sectors, including technology, finance and fintech, healthcare, energy and chemicals, and consumer and lifestyle. The move aims to enable more integrated, cross-market campaigns across the region. Leading the Singapore operations is Ampy Corpus (pictured) who will take on the role of managing director and partner. Corpus’ has previously worked in agencies such as Redhill, Spurwing Communications, Mullenlowe Salt, Havas and Grey Group, taking on various roles. As managing director and partner, she is tasked with driving COMCO Southeast Asia – Singapore’s growth, as well as for bringing strategic and creative expertise to the region.  Don’t miss: B2B influencer marketing consultancy INFLUENCE opens shop in Singapore According to the agency, COMCO Southeast Asia – Singapore offers strategic and integrated communications services through its new PR model, a strategy-led, content-driven, and channel-agnostic approach to modern public relations. Its services span mainstream PR, digital marketing, social media, influencer engagement, and content marketing, designed to create measurable impact across Southeast Asia. The expansion comes as COMCO Mundo celebrates recent global wins from the International Association of Business Communicators (IABC) and continues to grow its multi-market operations, including COMCO Middle East & Africa, headquartered in Dubai. “Our expansion into Singapore is more than a milestone, it’s a reflection of the kind of work we want to champion and the impact we aim to create,” said Ferdinand L. Bondoy, interregional president and group chief executive of COMCO Mundo League of Enterprises. He added, “As a strategic hub, Singapore positions us at the heart of Asia’s most exciting growth opportunities – enabling us to empower businesses to scale across markets through meaningful storytelling and our signature New PR approach.” In tandem, Corpus said, “We’re not starting from scratch – we’re building on a proven foundation. We’re bringing COMCO’s brand of new PR and the creative energy that shaped our success in the Philippines into Singapore – tailored for the region, grounded in local insight, and driven by purpose.” COMCO’s Singapore launch follows a wave of agency expansions in the region. PR and communications agency LaunchLink Communications recently set up its own Singapore office, positioning it as a regional hub for local and international clients. LaunchLink will offer services ranging from strategic communications, executive positioning, and market entry support to issues management, crisis communications, brand positioning, content development, creative campaigns, and cross-border activations. Related articles:   Strategic comms consultancy ACID launches in SG   The Shortlist launches in Singapore to reshape PR and comms hiring Former VaynerMedia creatives set up creative shop ‘Friend’    source

Mediacorp has established a new Growth & Partnerships unit to consolidate all partnership-related functions under one roof, signalling a strategic push to drive revenue growth and enhance collaboration with partners. The unit will be led by Raj Parekh, formerly head of digital sales, who now oversees initiatives with a strategic lens to evaluate, approach, and execute partnerships. The function will focus on three key areas: new business partnerships, including agency and strategic partnerships, and merewards, Mediacorp’s loyalty platform. Parekh first joined the company in 2016 as a senior account director, digital media solutions before taking on the roles of AVP, digital sales and strategy as well as vice president, head, digital sales and strategy Prior to joining Mediacorp, Parekh was at Haymarket Media Group, SingTel and Turner Broadcasting System.   Don’t miss: Mediacorp slashes 93 jobs amid shifting media landscape and economic pressures “With over 20 years of experience in digital, sales, strategy, and partnerships, Parekh has a strong record of driving transformation and revenue growth across leading brands,” a Mediacorp spokesperson told MARKETING-INTERACTIVE. “The establishment of this specialised unit reaffirms our commitment to achieving win-win outcomes with our partners, and we look forward to forging new levels of collaboration and market impact together.” The unit’s formation coincides with the departure of Ivan Wong, who most recently led agency and commercial partnerships at Mediacorp. A veteran of more than two decades in the media industry, Wong has held senior roles at Mindshare, Starcom, Havas Media Group, IPG Mediabrands APAC, and SPH Magazines. Reflecting on his career, Wong said his entry into the industry was sparked by serendipity rather than design, inspired by Is Anybody Out There? by Mark Austin and Jim Aitchison. Looking ahead, he plans to focus on advisory and consulting, impact investing, and mentoring the next generation of leaders. “What ultimately drives me is to cultivate, mentor and motivate the next generation of leaders,” he said in a LinkedIn post. “More than awards or achievements, it is the genuine outpouring of emotions from the people I work closely with that is most meaningful and rewarding.” Wong’s departure comes as Mediacorp continues to navigate a shifting media landscape. In September, the company announced a reduction of 93 positions, just over 3% of its total staff, citing the rise of short-form, mobile-first and social-driven formats, growing competition for audience attention, and increasing client demand for agile, platform-native campaigns with measurable outcomes. Related articles:   Hepmil SG and Mediacorp announce collab to enhance brand exposureMediacorp names agency veteran Jacqui Lim as chief commercial officer      RHB Singapore banks new television partnership with Mediacorp source

Nearly half of Asia Pacific travellers are planning trips around major sporting or music events, according to new research from Hilton. The survey, conducted across China, India, Australia, Singapore, and Japan, highlights the growing influence of experience-led travel on booking decisions, loyalty engagement, and hospitality expectations. Hilton’s findings show that 40% of respondents intend to plan international trips around sporting or music events, while 60% have already travelled domestically or internationally for such events. Sports tourism is particularly strong in China (59%) and India (57%), underscoring the region’s appetite for live experiences. For fans, the quality of hospitality is a major factor: 70% cited it as decisive when booking accommodation. Proximity to events (72%) and price (72%) were also top considerations, reflecting how convenience, comfort, and experience combine in travel decisions. Don’t miss: Study: Millennials power APAC solo travel surge, digital channels lead the way Moreover, sports and music stand out as the most compelling reasons to travel. 70% are willing to cross borders for sporting events such as Formula 1, and 63% for music concerts and festivals. Trips are social, with travellers often attending with friends (47%) or partners (55%), while younger travellers (18–24) show a stronger preference for group experiences (60%). Hilton is also seeing loyalty programs play an increasingly important role in enabling access to these experiences. “Sports and entertainment tourism is becoming one of the defining travel trends in Asia Pacific, and F1 is leading the charge,” said Ben George, senior vice president & commercial director, Asia Pacific, Hilton. “Incredible travel experiences start with an exceptional stay, and our partnerships allow fans to connect with the moments they care about most — on and off the track.” The research underscores the broader trend: APAC travellers are not just seeking accommodation—they are seeking experiences. Loyalty programs, exclusive events, and curated hospitality are now central to travel decisions, particularly among sports and music fans.  The findings echo a broader shift seen across recent travel studies, where personal growth, emotional wellbeing, and flexibility are emerging as key motivators for travellers in APAC. Beyond adventure or leisure, solo travel is increasingly tied to self-discovery and purposeful experiences — a trend that brands in tourism, hospitality, and lifestyle sectors are now leveraging to build more meaningful engagement.  The study, conducted by Scoot and YouGov, also found that digital platforms are central in booking accommodation and flights while social media plays a key role in food and activity discovery, with travellers often consulting TikTok and Instagram to plan what to eat and what to do.  Related articles:   Brands lap the city with Formula 1 activations and driver meet ups  Study: 90% of APAC luxury travellers book with wellness in mind  Study: 80% of APAC consumers expect brands to transform lives, not just sell products source

DDB Group Singapore (DDB) has been named the creative agency of record for ERA Singapore, taking charge of brand strategy and recruitment campaigns for the first time. The appointment, effective October, marks ERA Singapore’s first retained partnership to lead its creative output. ERA Singapore, a key member of APAC Realty, operates nearly 600 offices across 13 markets in the Asia-Pacific region, including Australia, China, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. With 43 years of experience and a team of almost 9,000 trusted advisors in Singapore, the group is poised for aggressive expansion to cater to a new generation of buyers and investors. DDB will support ERA in achieving its growth targets and recruiting new advisors, spanning experienced agents, Gen Z talent, and career switchers. Don’t miss:  KFC Singapore launches integrated creative pitch The first campaign under the partnership, “I Choose ERA”, will roll out progressively from 2 October across online videos, display ads, social media platforms, and out-of-home media such as digital bus stop posters and wrapped buses. The 15-week campaign spotlights four ERA advisors, showcasing how the company’s foundation has helped shape their careers. ERA is known for its commitment to innovation and service. Its SALES+ Super App leverages AI to provide real-time market intelligence and automated marketing tools, helping advisors work more efficiently. The agency is also ranked as the number one trusted brand in Singapore’s real estate sector, according to Edelman brand barometer research. “Building brand trust is essential as we expand our operations from Singapore to the broader Asia Pacific region. We have the right tools and platforms ready to raise the game for every aspiring trusted advisor. DDB Singapore’s expertise in brand strategy will be instrumental as we navigate this next chapter of our growth,” said Marcus Chu, CEO, ERA Singapore, ERA Asia Pacific and APAC Realty. “Since its establishment in 1982, ERA has become a household brand in Singapore, helping many Singaporeans advance with asset progression. I am excited to build on the legacy with smart marketing and partnerships, while equipping our trusted advisors with the right content and materials to better engage our clients. In DDB, we’ve found a partner to take this forward to greater heights,” added Lydia Wong, head of marketing and communications, ERA Singapore. Jeff Cheong, CEO of DDB Group Singapore, said: “ERA has built an unbeatable reputation for trust and innovation. I am grateful for Marcus and his management for trusting DDB to lift ERA to a new level.” The ERA win comes as DDB Singapore also strengthens its strategic planning capabilities with the addition of senior strategist Daniel Huang. Huang joins a powerhouse planning team that includes chief strategy officer Subodh Deshpande, planning director Susanna Yap, and brand and social strategist Annabelle Goh. Huang brings experience from Shanghai, London, and Hong Kong, having worked with global brands such as Unilever, Dove, and Huawei. The expanded team is further supported by integrated consultants including researcher and futurist Kenneth Wee, who specialises in decoding cultural contexts and unspoken audience needs. Related articles:   R/GA to cease operations in Singapore  ERA Singapore names new head of comms  Ministry of National Development calls creative, marketing and social media pitch for MSO  source

DoorDash has officially landed in Singapore, following the completion of its acquisition of Deliveroo. In an open letter, Tony Xu, DoorDash co-founder and CEO described the move as “the beginning of a new chapter, not the end of an old one”, assuring that the Deliveroo app and its products “aren’t going anywhere”. Xu said the combination of DoorDash’s global scale and technology with Deliveroo’s existing operations would allow the company to “serve more people, in more places, with greater impact”. He added that the company will continue building on Deliveroo’s foundation across its three key audiences: consumers, merchants and riders. Don’t miss: How the Grab-GoTo merger could impact merchants across Southeast Asia For Deliveroo’s seven million active customers, the focus will be on making the experience “faster, smarter, and more delightful”. For the platform’s 178,000 merchants, Xu said the goal is to roll out more tools to help businesses “thrive both online and offline”. Meanwhile, the 130,000 riders on Deliveroo’s network can expect commitments around flexibility, along with “better mapping and new support and protections to make delivering easier, safer, and more secure”. As part of the transition, Wolt co-founder Miki Kuusi will take on the role of CEO of Deliveroo, while continuing as head of international at DoorDash. Kuusi, who will relocate to London in the coming months, said he has long admired Deliveroo’s “strong brand, great product, and world-class operations”. “I want to thank Will Shu in particular for everything he has done for Deliveroo and the industry as a whole. It’s remarkable what this team has built and accomplished. I couldn’t be more excited to learn from each other as we take our shared mission to the next level,” he added. Shu co-founded Deliveroo in 2013 and served as its CEO before stepping down following the acquisition. The Singapore expansion comes as Deliveroo reshapes its presence in Asia. In Hong Kong, the company revealed it would exit the market by selling certain assets to competitor foodpanda while winding down others. Deliveroo Hong Kong’s platform remained live until 7 April 2025, with liquidators appointed to manage the closure. “There are several dynamics specific to the Hong Kong market which led the Board to consider strategic options and, given the group’s commitment to disciplined capital allocation, determine that it would not serve shareholders’ best interests to continue to operate in Hong Kong,” the company said in a statement seen by MARKETING-INTERACTIVE at the time. Related articles: Grab dismisses GoTo merger talk as speculation resurfaces    foodpanda makes a move into ride-hailing through TADA tie-up    Deliveroo SG launches shopping service source

The engines haven’t even roared yet, but Formula 1 (F1) fever has already taken Singapore by storm. Fans are revving up for a chance to meet their favourite drivers and dive into one-of-a-kind experiences ahead of the big race. Yesterday, malls across the city turned into pit stops for F1 fanatics. McLaren’s Lando Norris pulled up at VivoCity as the face of Ralph Lauren’s Polo Red Racing campaign, while Ferrari’s Charles Leclerc had hearts racing at Puma’s Orchard flagship. Meanwhile, British-Thai driver Alex Albon of Williams Racing made a pit stop at Marina Square, alongside James Vowles, Lia Block, and F1 champion Jenson Button, to greet fans and snap some selfies. With race day still on the horizon, the checkered flag isn’t the only thing fans can chase—there’s plenty more trackside action ahead. Fans can expect driver meet-and-greets, interactive pop-ups, and opportunities to show their love for speed in style. Don’t miss: What Barilla’s Formula 1 move means for sports advertising beyond the Super Bowl  Kimi Antonelli fan meet – Adidas Brand Centre Orchard Formula 1’s youngest rising star, Mercedes-AMG F1 driver Kimi Antonelli, will be at the Adidas Brand Centre Orchard on 2 October, giving fans a chance to meet him in person. The activation ties motorsport excitement to lifestyle fashion with the FW25 Motorsports key city tees, a collection celebrating Singapore’s race spirit. The drop features three bold designs, including the “Maju-lah” tee (Malay for “Onward”) and a blockbuster-style Mercedes-AMG PETRONAS F1 Team helmet tee, combining speed, ambition, and local flair. Fans can engage with the brand, try on race-inspired apparel, and create social content that merges fashion with F1 energy, making the pop-up a dynamic prelude to the Grand Prix. Atlassian Williams Racing Fan Zone – Marina Square The Atlassian Williams Racing Fan Zone gave fans an up-close experience with the team and its drivers. Alex Albon thanked supporters and shared that he feels “at home” in Singapore, describing the team and its fan community as “like a family.” The activation offered interactive experiences and a chance to connect directly with the Williams Racing brand. Elemis x Aston Martin Aramco F1 pop-up – Ion Orchard The Elemis pop-up offers fans a one-of-a-kind fusion of luxury skincare and motorsport, turning the excitement of the Grand Prix into a sensory experience. Visitors can explore four limited-edition Elemis x Aston Martin Aramco F1 Team skincare kits, each designed to deliver visible results fast, combining high-performance formulations with the precision of a Formula 1 team. The activation features the Elemis Formula-Powered Car, giving fans a photo opportunity that ties luxury skincare to racing adrenaline. The Pro-Collagen Performance Circuit allows attendees to test their speed and agility through interactive challenges, while social engagement is rewarded with the chance to win a year’s supply of Elemis products. Through this immersive experience, Elemis demonstrates how high-performance skincare can meet high-octane excitement, making it a must-visit for F1 fans who value both precision and indulgence. Glenfiddich x Aston Martin F1 pop-up – Changi Airport Glenfiddich’s ongoing pop-up brings fans into the world of luxury spirits and Formula 1 racing. Central to the experience is a full-scale Aston Martin F1 car set against a dramatic Scottish Highlands digital backdrop, creating an immersive connection to the brand’s heritage. Visitors can sample and purchase limited-edition whiskies, discovering the craftsmanship behind Glenfiddich’s signature expressions while interacting with the high-performance world of motorsport. The activation also emphasises exclusivity and sophistication, allowing fans to experience the thrill of racing alongside the refinement of premium spirits. By blending storytelling, digital immersion, and product engagement, Glenfiddich creates an experiential environment where motorsport and lifestyle meet in a seamless, ongoing activation. Inside the Garage – B4 ION Station “Inside the Garage” offers fans an insider’s view of the Visa Cash App Racing Bulls (VCARB) Team, bringing the high-stakes world of Formula 1 closer to the public. Attendees can explore the VCARB showcar, race gear, and interactive setups such as a TUDOR racing simulator and HUGO reaction tests, creating hands-on engagement that mirrors the precision and skill of professional drivers. Fans can also check out TUDOR’s Black Bay Chrono “Carbon 25”, experience HUGO’s bold fanwear collection, and participate in daily prize draws and redemptions for exclusive merchandise. Adding to the excitement, F1 driver Isack Hadjar will appear on 1 October, giving fans a rare opportunity to meet a professional racer in person. LEGO Pop-up – ION2 LEGO brings motorsport to life with an interactive pop-up that merges creativity and high-speed excitement. Fans can take part in challenges such as Pedal Power VR Racing and the Rapid Repair tire-changing game, testing their skills while competing for mini-LEGO F1 racecars. The centerpiece is a life-sized Williams FW16 Race Car, built entirely from over 400,000 LEGO bricks, which serves as both a visual spectacle and a hands-on attraction. Interactive, race-themed activities encourage fans of all ages to engage with the brand while the retail zone offers exclusive merchandise and promotions. By combining nostalgia, engineering, and immersive play, LEGO transforms the F1 experience into an educational and entertaining adventure that keeps fans coming back for more. Puma x Charles Leclerc appearance – Puma Flagship Store 313@Orchard  Ferrari fans got a taste of the Grand Prix up close as Charles Leclerc appeared at Puma stores in Orchard. The activation turned the store into a mini pit lane, featuring a tyre-swapping challenge that allowed fans to get hands-on with a motorsport-inspired task. Participants could win a Puma Scuderia Ferrari HP Leclerc baseball cap, personally signed by Leclerc himself, creating a memorable collector’s moment. The pop-up also highlighted Puma’s F1-inspired fanwear, letting attendees combine brand engagement with interactive racing experiences and social sharing opportunities. Ralph Lauren Fragrances Polo Red Racing pop-up – Plaza Singapura Ralph Lauren’s “Polo Red Racing” pop-up has transformed Plaza Singapura into a high-octane playground where fragrance meets racing. Visitors can explore Ralph Lauren’s signature scents, take on interactive challenges, and discover limited-edition merchandise. Lando Norris made a special appearance, meeting fans and elevating the excitement. Completing the pop-up’s digital passport rewards attendees with