marketing interactive

McDonald’s Singapore is bringing the crunch to commuters with a new out-of-home (OOH) activation at Dhoby Ghaut MRT station to promote its latest menu item, the McCrispy burger. In partnership with Omnicom Media Group agency OMD Singapore, the fast-food giant has transformed the station’s Exit D staircase into an interactive “McCrispy crunch” experience. Each step triggers a crunch sound and lights up, mirroring the burger’s signature crispiness. The takeover extends beyond the staircase with floor and wall visuals splashed in McDonald’s signature yellow and bold imagery of the McCrispy Burger. According to OMD, the location was chosen for its heavy foot traffic, Dhoby Ghaut MRT station records over 3.9 million commuters monthly, and its direct access to Plaza Singapura, which houses a McDonald’s outlet. Don’t miss: McDonald’s, JUMBO Seafood spice up National Day with chilli crab collab To further amplify the campaign, McDonald’s has rolled out bus panels, digital placements on YouTube and TikTok, and radio ads across Class 95, Yes 933, 987FM and RIA 897. The out-of-home push complements a social-led campaign fronted by Mediacorp artiste Chantalle Ng and a lineup of KOLs. From 29 August to 3 September, teaser content ran on the McDonald’s app, social platforms, YouTube and free-to-air TV, while influencers teased the launch on their channels to drum up buzz. The campaign officially went live on 4 September. “Partnering with OMD has brought this campaign to life in a bold and engaging way. As a beloved brand in Singapore, McDonald’s strives to create memorable moments that stay with our customers long after the experience ends. The ‘McCrispy crunch’ staircase reflects our shared vision of using innovative ideas and strategic media to reimagine the consumer experience,” said Danny Fu, senior manager, marketing and digital at McDonald’s Singapore. In tandem, Adamson Alagan, general manager, OMD Singapore said, “Our aim is to always help McDonald’s show up in moments that delight our consumers, and the ‘McCrispy crunch’ staircase is a perfect example of this. Rather than just introducing the new burger, we wanted our fans to savour its iconic crunch in an immersive way.” “This OOH activation reflects our enduring partnership with McDonald’s, and their confidence in us to deliver inspiring work that drives brand engagement and memorable ‘feel good’ moments. We are thrilled to delight Singapore with our next exciting idea,” he added.  The McCrispy stunt follows a string of experiential MRT activations in Singapore. In April, Subway rolled out a multi-sensory campaign that engaged sight, sound, touch and smell, while earlier this year SBS Transit partnered fragrance brand Lynk Fragrances to infuse Downtown Line stations with pine-inspired scents. Last year, Danish leather footwear and lifestyle brand ECCO unveiled Singapore’s largest 3D shoe installation along the walkway between the North South and North East lines at Dhoby Ghaut MRT station. The 3D shoe installation took the form of the brand’s GRUUV shoe. Meanwhile in August 2024, Coway unveiled a complete station domination at Dhoby Ghaut MRT station, in conjunction with its launch in Singapore, showcasing its global brand ambassador K-pop band BTS. The takeover includes wrap on escalators, pillars in the station and more. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond.  Related articles: McDonald’s Malaysia retrofits first drive-thru with a nostalgic makeover     McDonald’s SG turns up the heat with first-ever McSpicy museum    McDonald’s SG serves up breakfast bars with new rap  source

Temasek Foundation, TikTok, and social impact communications agency Love Frankie have unveiled the Trusted Creators Lab, a regional initiative designed to combat online misinformation by equipping Southeast Asia’s top influencers with fact-checking tools and storytelling strategies. Launched at the Mondrian Singapore Duxton Hotel on 28 August, the event was attended by Singapore’s minister of state for education and digital development and information, Jasmin Lau. The initiative responds to the rapid spread of misinformation online, where fact-checking remains a persistent challenge. Over the next seven months, 19 creators from Singapore, Malaysia, and Indonesia will participate in masterclasses, mentorship, and content labs. They will be trained to apply journalistic standards in their content creation, supported by experts, while building a regional network of trusted digital voices. Don’t miss: Content creators, agencies launch regional alliance to boost creative industry Together, the creators bring a combined following of more than 15 million, spanning diverse audiences and verticals. Among them is Singapore’s Nancy Eva (@nanc.e), who mixes lifestyle, fashion, beauty, and tech content with witty commentary and a trademark feel-good energy, often collaborating with her siblings on @afro.sings. Malaysia is represented by Zuleika Marie Gomez (@vogueunicorn_), whose approachable voice and relatable reflections on relationships, beauty, and everyday life resonate with young audiences navigating similar experiences. From Indonesia, Samuel Christ (@miliardermudaindonesia) exemplifies how motivational storytelling can be scaled for impact, blending financial tips, success stories, and practical advice to inspire entrepreneurship and personal development among the country’s youth. The programme will culminate in January 2026 with the release of collaborative TikTok content aimed at reaching more than five million users across Southeast Asia. The campaign will showcase how creators can harness their platforms to not only entertain but also strengthen media literacy and online trust. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond.  Related articles:Temasek takes 10% stake in Italian luxury group ZegnaTikTok summoned to police HQ to address issues concerning platformDeadly unrest in Indonesia prompts TikTok, Instagram to halt Live, raising digital rights concerns source

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes. This week we dove into Dentsu International’s possible billion-dollar shake-up, Anak’s climate-conscious fashion flex, and Warner Bros. Malaysia’s terrifyingly clever The Conjuring activation. Plus, we dragged our old soul Gen Z conference producer Zia Xin in for the scoop on Digital Marketing Asia Singapore. This lineup will haunt you if you skip it. Don’t miss: Gen Z perspectives: Logos, leaders and thoughts on KrisFlyer’s overhaul 1. What Dentsu International’s potential sale could mean for agency models Japanese advertising giant Dentsu is reportedly exploring the sale of its international business. The move comes as the group evaluates strategic options, with potential buyers, including industry players and private equity firms, are already being approached. While no final decision has been made, insiders say Dentsu aims to have a clear roadmap by year-end. Options under consideration range from selling a minority stake to a complete divestiture of its overseas operations. To manage the process, Dentsu has appointed Mitsubishi UFJ Morgan Stanley and Nomura Securities to identify potential buyers in what is expected to be a multi-billion-dollar deal. Read more here.  2. Anak turns up the heat with climate-themed fashion showcase Global design and brand agency Anak will present “HOT BODIES”, an exhibition exploring how fashion and apparel can adapt to rising global temperatures. The pieces tackle everyday heat-related challenges, such as resistance to outdoor activity, frequent sunscreen application, and the need for long-lasting UV protection. Anak said the showcase aims to spark discussion on how design can help humanity cope with increasingly hotter living conditions. Read more here.  3. Warner Bros. Malaysia drives horror into everyday life for The Conjuring In the lead-up to the release of The Conjuring: Last Rites, Warner Bros Malaysia brought horror to the streets of Klang Valley in a unique, social-led campaign designed to turn everyday journeys into spine-chilling experiences. The campaign featured iconic franchise characters Valak and Annabelle behind the wheel of specially themed Grab rides, surprising passengers with unexpected terror on their regular routes. “We love bringing terrifyingly fun experiences to scare up a major buzz for the movie,” said a Warner Bros. Malaysia spokesperson. Read more here. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond. Related articles: In conversation: What to consider when selling your agency   Rent-a-CMO? Why APAC is (still) cautious about the fractional marketing model  MOM picks new social media agency    source

Coffee Meets Bagel has appointed Amanda Chong (pictured) as its new global brand and communications lead, a newly created role as the dating platform ramps up its international expansion. In her new role, Chong will lead the development and execution of Coffee Meets Bagel’s global brand strategy and integrated communications. In conversation with MARKETING-INTERACTIVE, Chong said that her focus on reinforcing the brand’s positioning around helping serious daters form intentional, values-aligned connections while deepening trust with its audiences.  Don’t miss: Coffee Meets Bagel CMO Delbert Ty exits, goes fractional  Reporting directly to Coffee Meets Bagel’s CEOs Shn Juay and Quincy Yang, Chong will play a pivotal role in shaping the company’s communications as it continues to expand globally. Chong brings extensive agency experience to the role, having worked across PR, social, brand, and integrated campaigns. Most recently, she served as account director at Ogilvy and has also held positions at Tate Anzur, Raffles Medical Group, and Resolute Labs, according to her LinkedIn. She described her career as a chance to “learn from some of the best in the industry and collaborate with talented teams and amazing clients”, building expertise in both PR storytelling and multi-channel marketing. “Today’s daters are placing a higher premium on trust and authenticity than ever before. Gen Zs, in particular, are pushing the hardest for deeper, more meaningful connections,” said Chong.  “Coffee Meets Bagel has always stood for serious, intentional dating and creating a trust-first space for daters, and I’m looking forward to further strengthening how we communicate this value globally, while helping our community build real, meaningful connections both online and offline,” she added. Meanwhile, in April, Coffee Meets Bagel’s CMO Delbert Ty stepped down after leading the company’s marketing efforts for several years. Ty joined CMB during a critical growth stage, helping scale the global marketing function, implement a four-day work week, and build a lean but high-performing team across San Francisco, Singapore, Bangkok, and beyond. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond. Related articles: Roblox swipes right on Tinder’s Papri Dev as APAC communications head     ASICS names new global brand communications director    Dow Jones names new APAC senior director of corp comms   source

Nestlé has announced a major leadership change, removing Laurent Freixe (pictured, left) as CEO with immediate effect and appointing Philipp Navratil (pictured, right) as his successor. The decision follows the conclusion of an investigation into Freixe’s undisclosed romantic relationship with a direct subordinate, which the company said breached its code of business conduct. The review was conducted under the oversight of chairman Paul Bulcke and lead independent director Pablo Isla, with support from independent outside counsel. “This was a necessary decision. Nestlé’s values and governance are strong foundations of our company. I thank Laurent for his years of service at Nestlé,” said Bulcke in a statement.  Don’t miss: Interview: Nestlé HK’s Rita Fan on the secret recipe to enduring brand relevance He continued: “I am pleased to announce Philipp Navratil as CEO. Philipp is recognised for his impressive track record of achieving results in challenging environments. Renowned for his dynamic presence, he inspires teams and leads with a collaborative, inclusive management style. The board is confident that he will drive our growth plans forward and accelerate efficiency efforts. We are not changing course on strategy and we will not lose pace on performance.” Navratil, who officially joined the Nestlé executive board at the start of this year, is a company veteran with more than two decades of experience. Having started as an internal auditor in 2001, he went on to hold commercial and leadership roles across Central America and Mexico, strengthening the Nescafé brand before steering strategy and innovation for both Nescafé and Starbucks coffee globally. He most recently headed Nespresso, where he was credited with accelerating growth since his appointment in 2024. “I am honoured by the trust the board has placed in me, and it is a privilege to take on the responsibility of leading Nestlé into the future,” said Navratil. “I fully embrace the company’s strategic direction, as well as the action plan in place to drive Nestlé’s performance. I look forward to working closely with the entire leadership of the company, in alignment with the board, chairman Paul Bulcke, and chairman-designate Pablo Isla, to accelerate execution and to drive the value creation plan with intensity.” Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond. Related articles:Nestlé Drumstick taps Sica to resonate with Gen Z audienceNestlé Malaysia warns of fake MILO Ramadan contestNestlé to invest 2 billion pesos annually in the Philippines until 2027 source

The LEGO Group has tapped actor Tom Holland, best known for his role as Spider-Man in the Marvel Cinematic Universe, to front its latest campaign aimed at reigniting play and creativity among kids and families. Holland stars in a new short film titled “Never stop playing”, which is part of the LEGO Group’s annual “Rebuild the world” campaign. Backed by AC/DC’s High voltage, the film blends humour, imagination and high-energy storytelling as Holland takes on a series of playful personas, from a footballer and entrepreneur to an undercover LEGO minifigure and even a stern boss rediscovering joy. The film opens with Holland commanding a troop of soldiers to “stop playing,” before breaking character to reveal a production set. He then clicks two LEGO bricks together, triggering a transformation into a footballer at a press conference. Don’t miss: How LEGO and IKEA Malaysia are redesigning homes through play Each time Holland stacks more bricks, he shifts personas – an entrepreneur championing play, a gardener wielding LEGO-built tools, an older businessman reminded he “used to be fun”, and an artist sculpting a dragon-like creature from LEGO bricks. The video ends with Holland back in uniform, rallying his soldiers to “never stop playing”. Props including rocket-powered shoes, giant footballs, and a phoenix built mid-flight highlight LEGO’s focus on creativity. Holland’s brothers, Sam and Harry, also make cameo appearances, reinforcing the campaign’s message that play connects across ages. The campaign follows LEGO-commissioned research which found that nearly half (48%) of children worldwide say they have stopped playing with certain toys or activities after being told they were “childish” or “babyish”. The study, conducted with 20,000 parents and children across 10 countries, also revealed that 44% of kids feel pressure to grow up quickly. Directed by creative duo Los Pérez through Biscuit Filmworks, the film positions Holland as the latest LEGO “Playmaker” – a roster of artists and creatives chosen for embodying curiosity and imagination. Previous Playmakers have included names across entertainment, music, and art. From September 2025, several of the brick-built props featured in “Never stop playing” – including the football, megaphone, wildlife builds and Holland’s custom LEGO botanicals suit, will be exhibited at LEGO House in Denmark. “This campaign was created to shine a light on and reinforce the importance of creative play—not just for children, but for families and adults alike,” said Julia Goldin, chief product and marketing officer at the LEGO Group.  She added, “We believe that play transcends age; whether you’re eight or 80, it has the remarkable ability to spark imagination, build confidence, and reconnect us with what truly matters. With Tom Holland joining us as our newest Playmaker, we are thrilled to demonstrate that play is timeless, impactful, and more essential than ever.” Speaking on the campaign, Holland said, “I loved building with LEGO bricks as a child. It was fun to relive those memories on set. Becoming an official ‘Playmaker’ is very cool. No matter how busy life gets, I’ve never stopped playing and I don’t plan to anytime soon.” “I hope that this short film I did with the LEGO Group demonstrates the idea that to play is a way of expressing who we are no matter what age! For me, it’s always been an important element of exploring the world and embracing the environment I’m in, Whether I’m on set or just hanging out with my brother and mates, I try to bring an element of play into everything I do,” he added.  The collaboration with Holland comes as the LEGO Group continues to scale its global brand storytelling. Earlier this year, the company remixed Run DMC’s 1983 hip hop anthem It’s like that into She built that as part of a campaign spotlighting gender equity. The initiative, featuring a global cast of Gen Z and Gen Alpha creators dubbed the “global girls crew”, is led by 17-year-old DJ Livia from Chicago and British drummer Nandi Bushell, alongside talents such as China’s alt-pop singer Cacien, Dutch hip hop vocalist Pink Oculus, and UK dance duo Brooke Blewitt and Jess Qualter. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond. Related articles: Nike and LEGO turn play into purpose with multi-year global partnership   LEGO and Pokémon finally build the dream collab fans have been waiting for   LEGO brings 1:1 Ferrari F1 replica to HK streets    source

Singapore Airlines (SIA) has launched its new in-flight safety video, blending essential safety instructions with a visual showcase of Singapore’s landmarks, neighbourhoods, and communities. Created in collaboration with the Singapore Tourism Board (STB), the film features SIA cabin crew demonstrating safety procedures at sites such as the Esplanade, Gardens by the Bay, Lau Pa Sat, Sentosa, and Jurong Lake Gardens. Along the way, they are joined by local communities, including a lion dance troupe, kolam artists, silat practitioners, and an aqua aerobics team. The video employs a mix of real-life footage and watercolour effects, inspired by Singapore’s vibrant mural and arts scene. The artistic treatment aims to highlight the nation’s multicultural heritage while making safety demonstrations engaging for viewers. Don’t miss: Re-writing a contract of trust: Why SIA’s KrisFlyer overhaul feels personal The video will roll out progressively across all SIA flights from the end of October 2025, and is already available on the airline’s Facebook, Instagram, LinkedIn, X, TikTok, and YouTube channels from 4 September. “This video creatively presents vital safety information while showcasing Singapore’s vibrant and diverse cultures, sights, and communities. Safety remains our absolute priority, which is why each scene was carefully designed to reinforce these essential safety messages. We hope the video resonates with Singaporeans and Singapore residents, evoking a sense of home whenever they watch it on board, while giving visitors a compelling introduction to our beautiful island state and its myriad attractions,” said Vinod Kannan, senior vice president of sales and marketing at Singapore Airlines. Kenneth Lim, assistant chief executive, marketing group at the Singapore Tourism Board, added: “Singapore Airlines’ new in-flight safety video celebrates Singapore’s diverse communities and rich culture. This strategic partnership allows us to showcase Singapore’s distinct character to millions of travellers worldwide, while reinforcing our position as a preferred destination for both business and leisure.” The initiative is part of STB’s ongoing efforts to showcase Singapore’s culture and creativity on the global stage. In recent years, the statutory board has tapped into pop culture to connect with international audiences, most notably through a collaboration with globally acclaimed K-pop artist JISOO. Together with Mandai Wildlife Group, STB released a special video for Your Love, a track from JISOO’s latest mini album AMORTAGE. Set against the lush backdrop of Mandai Wildlife Reserve, the video highlighted Singapore’s natural wonders and world-class wildlife attractions, while amplifying the emotional depth of JISOO’s music. Through such partnerships, STB continues to position Singapore as a vibrant, must-visit destination, weaving its heritage, arts, and natural beauty into stories that resonate worldwide. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond. Related articles:  JISOO chooses her wild in new music video with STB and Mandai  AIA taps Singapore Airlines Academy to elevate customer experience and talent skills  Singapore Airlines extends F1 titled sponsorship until 2028  source

The ASEAN Foundation has appointed Vero as its communications partner to lead regional media engagement for AI Ready ASEAN, a multi-year initiative designed to advance AI literacy across Southeast Asia. Backed by a US$5 million grant from Google.org, AI Ready ASEAN was launched in 2024 as a 2.5-year programme aiming to reach at least 5.5 million people across the region. The programme targets youth, educators, parents, and underserved communities, with around 800,000 participants expected to benefit from in-depth AI training. The initiative is structured around five pillars: training of trainers, advanced AI training, a regional awareness campaign, national and regional dialogues, and research on AI development in ASEAN. Earlier this year, the ASEAN Foundation launched AI Class ASEAN, an e-learning platform designed to make AI education more accessible and sustainable. Don’t miss: From TikTok to MicroFluent: How Vero is rethinking Independence Day for Gen Z As ASEAN Foundation’s PR partner, Vero will focus on strengthening visibility through communications strategy and media engagement across the ten member states. Piti Srisangnam, executive director of the ASEAN Foundation, said that economic and social progress in Southeast Asia would accelerate with the integration of AI technology into people’s daily lives. He added that the foundation’s mission is to ensure ASEAN communities have the knowledge and skills needed to thrive in an AI-driven economy. “With AI technology evolving fast and transforming the world in unprecedented ways, AI literacy and equitable adoption have become essential to ensuring that everyone can participate in and benefit from this innovation. We are honoured to support the ASEAN Foundation’s mission in building an empowered society through inclusive learning and to help amplify the reach and impact of AI Ready ASEAN,” Diah Andrini Dewi, executive account director at Vero, added. Vero has already supported media engagement at the programme’s inaugural convention in February, securing coverage from leading outlets across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. AI Ready ASEAN emphasises responsible AI adoption under principles of ethics, fairness, transparency, and digital inclusion. Its implementation involves close collaboration with local organisations in all ten ASEAN member states to ensure training materials remain contextually relevant, culturally sensitive, and accessible. The initiative aligns with ASEAN Community Vision 2045 and leverages the ASEAN Digital Economy Framework Agreement as a key reference to strengthen the region’s capacity to harness AI for sustainable development. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond.  Related articles:Vero Indonesia deepens creative and strategic capabilities with trio of senior hiresMarketers urged to take lead on AI trust as youth focus intensifiesASEAN Football Federation soars with AirAsia as official travel partner source

Prive Group has closed all of its outlets, effective 1 September 2025, citing rising operational costs and challenging market conditions as key factors behind the decision. In a statement released on Monday, the F&B operator expressed gratitude to customers, staff, and partners, calling the decision “incredibly tough” and acknowledging the disappointment it may cause. The company said it is seeking professional financial advice to guide its next steps. As part of the transition, the Asian Civilisations Museum (ACM) has handed over operations to Commonwealth Concepts from 1 September. Prive’s former unit at ACM will be converted into a Baker & Cook outlet, which is set to open on 4 September. Don’t miss: Nostalgia is not enough: How brands can get the rising trend right  Commonwealth Concepts, a local and international F&B player, manages a portfolio of dining concepts including Bedrock, Kinki, Fat Cow, Baker & Cook, The Marmalade Pantry, and PastaMania. The company confirmed that prior event bookings at Prive ACM and Empress will be honoured. Prive’s statement concluded by encouraging continued support for homegrown F&B brands and expressing hope for the future of Singapore’s culinary scene. MARKETING-INTERACTIVE has reached out for more information.  The closures echo wider challenges in Singapore’s F&B and entertainment sectors. Cathay Cineplexes, one of the country’s longest-standing cinema operators, is heading into creditors’ voluntary liquidation after failing to reach restructuring agreements with landlords and creditors. Its parent company, mm2 Asia, said the board deemed it “no longer feasible” to operate as a going concern given the financial position and absence of viable restructuring outcomes. Similarly, independent cinema and arts venue The Projector announced it would enter voluntary liquidation, ceasing operations on 19 August. Founder Karen Tan cited rising costs, shifting audience habits, and tough consumer conditions as factors, adding that efforts to reinvent the space and expand into new venues proved insufficient to sustain the business. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond. Related articles:  Singapore private club 1880 abruptly shuts down as financial troubles mount  Jetstar Asia’s shutdown: Does marketing even matter with price conscious customers? Brand spotlight: How local movie house The Projector aims to push on   source

WPP Media’s head of data and technology Shaun Frazao (pictured) is departing after seven years. In a LinkedIn post, Frazao said he will return to his early career focus: public and political affairs.  He also reflected on a decade-long career in marketing and advertising, highlighting the experiences and people that shaped his journey. “After a decade in marketing and advertising – seven of those years with WPP/WPP Media/Wavemaker – it’s time to close this chapter,” he said. “I am saying goodbye to a company I will deeply miss, and to an industry that has shaped who I am professionally (and sometimes personally) in ways I could never have imagined.” Frazao described his tenure as a “rollercoaster”, noting the opportunities to grow, pivot, and push boundaries within the agency network. He singled out colleagues and mentors who had influenced his career, crediting them with guidance, trust and inspiration throughout his WPP journey. Don’t miss: Mastercard hands US$180m global media remit to WPP Media “More on that adventure soon… For now, I just want to say: thank you, WPP. Thank you for the opportunities, the trust, and the friendships. I’ll miss the living hell out of you,” he added. MARKETING-INTERACTIVE has reached out to WPP Media for more information.  Prior to his most recent role, Frazao spent nearly six years at Wavemaker, holding positions including global senior strategy partner, global strategy partner, chief strategy officer for Sub-Saharan Africa, and head of digital and content. He also held roles at Penquin and SPACE.TM. Frazao’s exit comes as WPP prepares for the retirement of chief operating officer Andrew Scott, who will step down from the board at the end of 2025 after nearly three decades with the network. Scott, who joined WPP in 1999 as director of corporate development, has played a key role in shaping the company’s growth and transformation. He will work closely with incoming CEO Cindy Rose during the transition period and continue as a senior advisor to support strategy execution. During his tenure, Scott led WPP’s M&A activity, driving acquisitions to expand the company’s capabilities in AI, data, and technology, including Satalia and InfoSum. He also oversaw major divestments, such as the sale of a 60% stake in Kantar to Bain Capital and the recent sale of FGS Global to KKR. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond.Related articles:WPP CEO Mark Read to step down after 7 yearsCan Cindy Rose transform WPP? Industry leaders weigh inWPP Media overhauls structure with new APMEA model and senior leadership shake-up source