marketing interactive

Trip.com is rolling out its most ambitious campaign yet in Singapore, urging travellers to “Get trip smart” as it tackles the unpredictable side of travel. Launched in collaboration with creative agency VCCP, the campaign spans over 850 out-of-home placements across high-traffic MRT stations including Orchard, Raffles Place, City Hall, and Dhoby Ghaut. According to the brand, it aims to recruit new users, boost brand awareness, and cement Trip.com as Singapore’s one-stop travel companion. The creative campaign taps into familiar quirks of Singaporean travellers, from overzealous airport timings to unexpected wildlife encounters in Ubud, or the classic “WFH from Phuket” situation, to show how Trip.com helps travellers prepare for the unexpected while enjoying perks and peace of mind. Don’t miss: Jewel Changi Airport partners Trip.com to boost tourism Beyond helping users avoid travel mishaps, the platform offers double rewards on flights with both airline miles and Trip coins, free VIP airport lounge access for platinum members and above, 24/7 customer service in over 20 languages, and transparent pricing with no hidden fees. The “Get trip smart” campaign will run across OOH, digital, and experiential channels throughout September and October. Its centrepiece is a month-long activation at Jewel Changi Airport, featuring interactive installations, activities, and prizes designed to immerse the public in the Trip.com experience and bring the brand’s smarter travel promise to life. “Singaporeans are savvy and practical travellers. They know anything can happen on a trip. With Trip.com, you get value beyond price, so you can travel smarter and worry less,” said Edmund Ong, general manager, Trip.com Singapore. In tandem, Han Feng, senior marketing director, Trip.com said, “We wanted this campaign to feel authentic to Singaporeans. It’s a fun, relatable way to remind people that with Trip.com, they can unlock extra value, enjoy exclusive perks, and turn unpredictable moments into better travel experiences.”  Speaking on the campaign, Jerry Tan, creative group head, VCCP Singapore said, “We knew we had to go beyond the usual travel clichés. We scoured the social sphere and tapped on humorous local travel quirks, like your mum insisting to reach the airport four hours early, to create a campaign that’s not only entertaining but also shows how Trip.com stands out in a crowded category.” Meanwhile, Singapore’s travel marketing landscape has seen other bold activations. In July, Klook launched its first global brand campaign, “The best you”, with creative agency The Secret Little Agency. Debuting at Rainforest Wild ASIA in Mandai Wildlife Reserve, the “Joy dispenser” invites visitors to declare affirmations of joy aloud in exchange for curated surprises, including limited-edition incense sticks inspired by whimsical rainforest moments, blending experiential storytelling with self-discovery. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond.  Related articles: AirAsia takes flight with Dolla for ASEAN Day travel series     Study: Millennials power APAC solo travel surge, digital channels lead the way   STB and Mafengwo redefine Chinese travel with AI-powered personalised journeys source

Johnnie Walker has named GRAMMY award-winning artist Sabrina Carpenter as its latest global partner, kicking off a multi-year collaboration that blends whisky, music, and self-expression. The partnership coincides with Carpenter’s new album, Man’s best friend, and aims to reimagine how whisky can intersect with culture, creativity, and fan engagement. Johnnie Walker said the campaign is inspired by Carpenter’s bold, playful persona and her approach to experimentation in music. Timed with the final leg of Carpenter’s “Short n’ sweet” tour, the campaign will spotlight her favorite Johnnie Walker Black Label cocktails, including the Manhattan, whisky sour, and whisky highball, while rolling out album-inspired digital content across global markets. Don’t miss: Johnnie Walker plays Squid Game-themed spin the bottle in Manila club Select tour stops will offer fans exclusive opportunities to sample these drinks, paired with surprise-and-delight moments designed to make each night memorable. The collaboration marks Johnnie Walker’s first major initiative to work with progressive voices in music, highlighting the brand’s interest in storytelling and cultural relevance beyond traditional whisky marketing. Fans are encouraged to try their own Sabrina-inspired cocktails, positioning the campaign as both an experiential and social conversation starter. “Music plays such a meaningful role in everyone’s life journey, and it has always been a way of connecting people to Johnnie Walker’s ‘Keep walking’ mantra, which is aimed at inspiring personal progress,” said John Williams, global head of whiskeys at Diageo. “We are thrilled to welcome Carpenter as the newest voice in our story. Her fearless creativity and deep connection with a new generation make her a powerhouse addition to our Johnnie Walker family. Together, we’ll harness the power of music to bring a bold, new energy to the whisky experience.” Speaking on the partnership, Carpenter said, “Stepping into this next chapter of my music has been such a thrill. It feels more confident and a lot more unapologetic. This partnership is about celebrating boldly, pushing boundaries, and moving forward with purpose.”  In tandem, JJ Stratford, director and video artist for the campaign said, “Johnnie Walker has evolved through generations to become the modern icon it is today, and Carpenter is on a similar path with Man’s best friend, stepping into a more confident, self-assured chapter while keeping her signature charm. In developing this campaign, we nodded to the golden age of spirits advertising, then layered in Carpenter’s bold yet timeless aesthetic, clever humor and a modern wink to make it unmistakably her own.” Johnnie Walker isn’t alone in tapping star power. In June, vodka brand Grey Goose launched its global campaign, “Grey Goose hôtel”, fronted by Oscar-winning actor Zoe Saldaña and created by BBH USA, the brand’s new creative agency. The campaign debuted with short films highlighting the French art of living, indulgence, and playful disregard for the clock. Directed by Martin Werner with cinematography by Oscar nominee Rodrigo Prieto, the hero spot Last-ish call follows Saldaña as she sneakily extends the night after the hotel bar closes, proving that at Grey Goose Hôtel, last call is just a suggestion. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond. Related articles: Aperol serves up a splash of Italian summer with a global campaign  Tiger Beer roars with Singaporean pride in eclectic campaign Heineken opens self-service bars for late-night football fans   source

Ogilvy’s Asia senior regional business director Greg Carton (pictured) has left the company after 21 years, as confirmed to MARKETING-INTERACTIVE. Carton will take a short break before relocating to Hong Kong to take on his new client-side role in mid-October.  In conversation with MARKETING-INTERACTIVE, Carton said he decided to leave the agency as he wants to push himself to explore something new, an evolution of his career. While details of his new role are not disclosed, he said the new role is within the global gaming and entertainment industry.  Carton’s journey with Ogilvy began in 2004 when he joined in Hong Kong as an account director looking after a portfolio of international brands – The Economist, Delta Airlines, and Shangri-La Hotels & Resorts – in addition to local brands – SmarTone and Swire Properties. In 2011 he was he was promoted to director of client growth for Ogilvy Hong Kong – where he was responsible for new business development for the Ogilvy network in the territory. He was later promoted to head of marketing and communications for Ogilvy in Asia Pacific – responsible for the overall reputation management of the agency network across 37 offices in 18 markets. From 2018 he held a dual-role as global business director looking after Huawei’s Consumer Business Group, responsible for biannual executive briefings with a focus on Huawei’s core global strategy objectives in the premium, fashion, and technology sectors. Following a global pitch in 2021 – the biggest of its nature for the global industry in over three decades – Carton has since moved to Singapore to establish and run WPP’s Open X business for The Coca-Cola Company. His stewardship of WPP Open X is responsible for all of Coca-Cola’s 100+ brands across 14 countries in ASEAN, Australia, New Zealand, and South Pacific. Carton said, “These years have shaped me in more ways than I can count. The work we’ve done — and continue to do — has always inspired me. Even this past week, I found myself reflecting on how incredibly lucky I’ve been to work alongside such talented, creative, and passionate people. This is, without doubt, a company of giants.” “Leaving was not an easy decision. But this business has a way of instilling a restlessness — once you’ve had a taste, you can’t help but want to keep pushing boundaries and blazing new trails. It’s equal parts exciting and terrifying — just as it should be. This isn’t goodbye. Just a heartfelt thank you. Thank you for the memories, the friendships, the lessons, and the laughs. I’m deeply grateful,” he added. Meanwhile, a spokesperson from Ogilvy said in a statement that the company deeply appreciates Carton’s dedication and contributions during his tenure, and wishes him well in his future pursuits. Take your brand to new heights with cutting-edge AI strategies, innovative technology, and data-powered experiences. Don’t miss Digital Marketing Asia 2025 in Hong Kong on 20-21 October, where 200+ marketing leaders will explore game-changing trends, proven successes, and bold ideas shaping the future. Related articles: Ogilvy One and Verticurl name new country head for HKOgilvy Advertising HK names new co-managing directors source

Cartier is putting its iconic panther back in the spotlight with a new international campaign that blends heritage and contemporary flair. Done in collaboration with WPP Media, the campaign’s global rollout spans locations including Paris, New York, London, Shanghai, Seoul, and Las Vegas, where monumental displays aim to capture attention and spark imagination. Cartier has also partnered with publications such as the New York Times and Financial Times, with the latter breaking its 132-year tradition by adapting its signature salmon paper for a one-off over-cover. Don’t miss: Ralph Lauren brings mascot to life in animated debut Digital experiences complement the physical displays, with QR codes linking audiences to immersive content and social media amplification reinforcing engagement. Since first appearing in 1914 under jeweler and fashion designer Jeanne Toussaint’s direction, the panther has symbolised freedom, elegance, and style for the Maison. The latest campaign seeks to reinvent these codes while paying homage to its legacy. Through the campaign, Cartier positions the panther not just as a historical emblem, but as a living, contemporary symbol of the Maison’s identity. It is a reminder of the brand’s capacity to innovate while staying true to its heritage, inviting audiences worldwide to rediscover the timeless allure of its emblematic feline. “We are proud to have supported Cartier in the distribution strategy of this ambitious campaign. Each activation was carefully designed by more than 40 local market teams to enhance the Maison’s unique identity and create a lasting global impact,” said Jeanne DiMaira, Richemont global account director at WPP Media. In tandem, Caroline Kovacs-Lopez, Cartier global lead at WPP Media said, “This exceptional campaign is the result of a particularly close and rich collaboration with Cartier, which allowed us to translate their creative vision into an extraordinary global multi-device strategy in every respect, offering a coherent and captivating experience that resonates with the most discerning audiences.”  Cartier is not the only brand spotlighting an animal mascot lately. In June, Qantas brought its whimsical flying turtle to life in Singapore through the airline’s first 3D anamorphic billboard in the market. Created with Heckler Singapore, the installation formed part of Qantas’ “Australia in the Sky” campaign and marked a new chapter in the airline’s regional storytelling. Using Qantas aircraft windows as a framing device, Heckler created a 3D illusion of the turtle soaring through the clouds, combining brand cohesion with visual depth. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond. Related articles: KL Tower marks comeback with debut of official mascot   TNB’s cat mascot Jero gets an animated makeover     Tiffany & Co. partners multidisciplinary artist to celebrate Year of Snake source

Global design and brand agency Anak will present “HOT BODIES”, an exhibition exploring how fashion and apparel can adapt to rising global temperatures. Running from 6 to 28 December 2025 at New Bahru, the exhibition will feature specially commissioned works co-created with international artists and designers. Among them are Jean Jullien (France), HARRI (UK), Tanchen (Singapore), Greater Goods (UK), and Front Office (Australia/Japan). The pieces tackle everyday heat-related challenges, such as resistance to outdoor activity, frequent sunscreen application, and the need for long-lasting UV protection. Anak said the showcase aims to spark discussion on how design can help humanity cope with increasingly hotter living conditions. In conversation with MARKETING-INTERACTIVE, Hanyi Lee, founder and creative partner at Anak said it positioned “HOT BODIES” as part of the agency’s broader creative narrative. “One of our primary interests at Anak is showcasing an Asian creative point of view to a global audience. As an equatorial island country, heat has always been close to home. Now that it’s an urgent global problem making international news, it felt critical to forward a perspective rooted in a tropical Asian lens, informed by our global network of creative collaborators,” she said.  Beyond raising awareness, Lee sees the exhibition as both a cultural platform and a living portfolio. “It proves our ability to craft immersive experiences, guide meaningful collaborations, and translate urgent ideas into compelling design responses. For clients, it illustrates how complex themes—climate change, heat resilience, future living—can be transformed into accessible, narrative-driven work,” she said.  Lee added that the exhibition positions Anak as receptive to cross-sector collaboration, welcoming partnerships with fashion designers, innovators, cultural institutions, and brands keen to explore forward-looking narratives. Ahead of the launch, Anak will host exclusive behind-the-scenes previews from 11 to 13 September at its creative studio. The sessions will include a studio tour, a first look at the collection, and discussions on how design can support climate adaptation. The exhibition is part of Singapore Design Week 2025,with Anak promoting the exhibition through its own channels. The agency will also work with its 10 global collaborators to cross-promote content, share behind-the-scenes insights, run giveaways, and engage media partners. A community outreach plan is underway to involve educational institutions, cultural partners, and interest groups, particularly around the Emporium and workshop spaces within the exhibition. Additional events and programming will be progressively unveiled to sustain awareness, engagement, and footfall throughout December. Agencies across Singapore have been pushing the boundaries of product innovation this year. In May, BBH Singapore rolled out “Rinse & repeat“, a conceptual soap bar blending personal catharsis with a satirical tribute to the creative grind. The project served as both a metaphor for the emotional toll of agency life and a celebration of persistence in the industry. BBH also introduced “Unthinkables!“, which it claims could be Singapore’s first legal chewing gum, without technically being gum. The product mimics the taste and chew of traditional gum but contains no gum base, making it water-soluble and permissible under local regulations. Meanwhile, social media agency GOODSTUPH marked Pride Month with #MajulahSissypura, a merchandise line created for Pink Dot 2025. The campaign reclaims queer slurs by turning them into school-inspired outfits and keychains, with the goal of helping the LGBTQ+ community rewrite past traumas with pride. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond. Related articles: Redhill’s new AI agent turns hours of PR work into minutes     McCann Singapore revives long-lost lyric in new NDP anthem    TSLA names business director to fuse PR with creative strategy  source

ION Orchard is shifting into high gear this season, rolling out a campaign that blends the adrenaline of Formula 1 (F1) with the polish of luxury retail. Titled “Live the race at ION Orchard”, the campaign runs from 22 September to 12 October 2025, and anchors itself within the wider seasonal push “A new season, a new silhouette”, which spans 1 September to 6 November. Positioned as a fusion of the Grand Prix Season Singapore (GPSS) and autumn fashion, the campaign transforms the mall into a race-themed playground with brand activations, car displays, immersive pop-ups and seasonal promotions. Don’t miss: What Barilla’s Formula 1 move means for sports advertising beyond the Super Bowl  Shoppers can expect everything from heritage racing showcases by TAG Heuer to interactive challenges from LEGO, a behind-the-scenes look at the Visa Cash App Racing Bulls garage, and a skincare-meets-motorsport mash-up courtesy of Elemis’ Aston Martin Aramco Formula 1 collaboration. The centrepiece will be ION Orchard’s Race Village, billed as the first of its kind within a mall. Beyond the spectacle of show cars and pop-ups, shoppers are also being nudged to participate actively whether by wearing their favourite team jersey, flashing a Singapore Grand Prix ticket stub, or sharing snapshots of the race-inspired events. In return, they can unlock a Lifestyle Pack offering more than 30 privileges across participating brands. “This Autumn/Winter season, ION Orchard comes alive with the glamour and excitement of the Singapore Grand Prix. Blending agility, precision, and sophistication, we are creating an immersive experience that transforms Singapore’s premier shopping destination into the ultimate motorsport playground,” said Yeo Mui Hong, chief executive officer of Orchard Turn Developments. “Together with our partners, we’re thrilled to present curated exclusive experiences, exciting new brand debuts, and a Race Village that celebrates the very best of speed, innovation, and style. At ION Orchard, every moment is an opportunity to revel in the thrill of the race and the season’s luxury,” added Yeo. As race season approaches, brands and malls across the region are shifting into gear. In Malaysia, TAG Heuer has taken a similar tack, unveiling an exhibition that spotlights its long-standing partnership with Formula 1. The showcase is headlined by an authentic Formula 1 race car, a rare centrepiece that captures the synergy between precision timekeeping and the thrill of the track. Visitors can also browse a curated selection from the TAG Heuer Museum Collection, offering a glimpse into the brand’s design and technological evolution over the decades. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join the industry’s leading marketers at Digital Marketing Asia 2025 Malaysia on 30 October to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond. Related articles:  Mastercard drives into fast lane as McLaren’s F1 naming partner  TAG Heuer brings F1 thrill to KL with ‘Designed to win’  Marriott Bonvoy hits the fast lane with F1’s Mercedes team in star-studded travel series  source

As the marketing industry buzzes over Dentsu’s potential sale of its international business, mergers and acquisitions (M&A) are once again at the forefront of industry conversations. MARKETING-INTERACTIVE speaks with Hattie Marsden, founder of Truwater Advisory, a specialised M&A advisory for tech, marketing, and professional services. “Rumours about a Dentsu International sale have been circulating across the M&A circles for some time”, Marsden said. Over the past three years, she explained, the division has shifted from being one of the most active acquirers in APAC to making no major public acquisitions, signaling waning confidence from Dentsu HQ. From 2023 to 2025, Japan posted nine consecutive quarters of growth and record profits, while international markets slipped into negative growth across major regions. Don’t miss: In conversation: Scaling up without losing the spark According to Marsden, these figures put the potential sale in context: the international arm has delivered scale but struggled with margins, impairments, and growth, whereas Japan has consistently outperformed. “Whether it’s good or bad ultimately depends on one’s perspective, but selling would mean stepping back from Dentsu’s global dreams. On the plus side, it would enable it to focus back onto its core,” she added. If Dentsu International is broken up and sold, Marsden said it could depress short-term valuations but also trigger strategic and private equity acquisitions, particularly in CXM and digital. “It could be the biggest shake-up in agency M&A since Accenture Song. The ripple effects will be felt across holding groups, consultancies, and private equity, and may test whether traditional global agency models still make sense,” she added. On the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, “In Conversation”, Marsden described the market as a “year of polarisation” this 2025.  Deal volumes in advertising were slightly down in 2024, while deal value rose, suggesting a focus on quality rather than quantity. She explained that competition exists for top-tier businesses, while financial discipline has become increasingly important. “Buyers are cautious,” she said. “If numbers aren’t where they were forecast, they’ll step away from a potential acquisition.” Marsden outlined five fundamentals buyers look for in marketing businesses: best-in-class positioning, strong growth (ideally 20% year-on-year), healthy profit margins (15–25%), a capable management team to mitigate key-man risk, and enterprise-grade clients. Beyond these, operational preparation is key. Founders often underestimate the importance of addressing “skeletons in the closet” (potential issues that could emerge during due diligence) and ensuring their business runs smoothly throughout the sale process. She also breaks down the often-confusing world of valuations. “People focus too much on multiples, but it’s really an algebra equation,” Marsden said. “It depends on which P&L line you apply it to, whether its profit before or after tax, and what year you’re looking at. The key is understanding the inherent value of the business, not just chasing a number. Earn-out periods, she added, are shortening from the previous three to four years to 12 to 18 months, reflecting a shift toward faster integration by private equity and strategic buyers. For founders contemplating a sale, Marsden emphasises preparation and self-awareness. “Run your business as if you’re about to sell, but not because you have to.” She also stressed that clear communication with teams’ post-sale is crucial, ensuring transitions are positive and aligned with the company’s values. Know your ‘why’. Why you might sell, and be honest with yourself, your advisors, and any co-founders. You can also catch the full conversation here on YouTube: Tune into the rest of this conversation on your favourite podcast platforms, by searching up Marketing Connected. For all the visual people out there, we’ve got your back as well, with our vodcasts available on both Spotify and YouTube. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond.   Related articles: In conversation: Can growth have a structure? In conversation: What makes innovation work?Women who lead: ‘I’m in the business of serving clients,” says Publicis Groupe’s Amrita Randhawa source

Kraft Heinz is carving itself into two independent public companies, a move designed to sharpen focus on brand growth and unlock fresh value across a portfolio of some of the world’s most recognisable food names. The restructure, unanimously approved by the board, will see the formation of “Global Taste Elevation Co.” and “North American Grocery Co.” through a tax-free spin-off. Management said the split reduces structural complexity and allows each business to dedicate resources and capital to distinct growth agendas. For CMOs, the separation signals more targeted brand investment, with each new company set up to focus on category leadership, consumer engagement and market expansion without competing internally for attention. Don’t miss: Kraft Heinz forks out US$62m for accounting misconduct and misleading contracts “Global Taste Elevation Co.” – with approximately US$15.4 billion in 2024 net sales – will house Heinz, Philadelphia and Kraft Mac & Cheese, with a mandate to drive industry-leading growth in sauces, spreads and seasonings. Around 20% of sales already come from emerging markets and another 20% from away-from-home channels, pointing to significant expansion opportunities. Meanwhile, “North American Grocery Co.” – with approximately US$10.4 billion in 2024 net sales – will house other brands including Oscar Mayer, Kraft Singles and Lunchables. Executive chair Miguel Patricio said the complexity of the existing structure limited the company’s ability to allocate capital effectively. “By separating into two companies, we can allocate the right level of attention and resources to unlock the potential of each brand to drive better performance and the creation of long-term shareholder value,” he said. “This move will unleash the power of our brands and unlock the potential of our business,” Kraft Heinz CEO Carlos Abrams-Rivera added. For brand leaders, the play reflects a broader trend among global FMCG players: simplifying structures so marketing dollars can be deployed with greater agility. With Heinz, Philadelphia and Kraft Mac & Cheese able to behave like global challengers, and Lunchables and Kraft Singles positioned to double down on staples, the split may create the conditions for faster innovation, more precise consumer targeting and brand storytelling tailored to distinct growth horizons. The separation is expected to be completed through 2026.  The company, which owns brands such as Heinz ketchup, Oscar Mayer meats and Maxwell House coffee, has been under pressure following weak financial performance. In 2024, sales dropped 3% to US$25.85 billion, while operating profit slumped 63.2% to US$1.7 billion due to US$3.7 billion in impairment charges. Net income fell to US$2.74 billion from US$2.86 billion the year before. More recently, Kraft Heinz reported a 3.3% decline in organic sales for the first half of fiscal 2025, with volume/mix down 4.2%. In its core North American market, revenues fell 4.8%, dragged by a 5.2 percentage-point slide in volume/mix. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond. Related articles:Kraft Heinz Indonesia builds brand awareness by tapping into young business ownersKraft Heinz spotlights key ingredient in ABC Bawang Pedas sambal adKraft Heinz boosts marketing spend by 30%, consolidates 55 categories into 6 source

Domino’s Pizza International has appointed Benjamin Boh (pictured) as its regional vice president for Asia, Middle East and Africa (AMEA), effective August 2025. In a LinkedIn post unveiling his new role, Boh shared a personal memory that highlights the emotional connection he associates with the brand. He recalled turning to Domino’s for his first meal after bringing home his newborn, describing how timely delivery, quality pizza, and attentive service helped “save our day”. “People resonate with a food brand based on the moments created by the brand, above and beyond the food it serves,” Boh said. Don’t miss: Exit interview: Linda Hassan reflects on 15 years at Domino’s, and her next steps Before joining Domino’s, Boh spent 12 years at McDonald’s, holding key roles including regional director of strategy and insights, AMEA; head of strategy and insights, Singapore; and director of strategy and insights division, Japan. In 2021, he became chief operating officer of McDonald’s Singapore, overseeing operations, human resources, restaurant development, real estate, and marketing, before being promoted to general manager. Most recently, as managing director, he worked with board and leadership teams to chart long-term growth strategies and build teams and platforms that deliver measurable business returns. Boh also held roles at Analytic Partners and Procter & Gamble prior to his time at McDonald’s. MARKETING-INTERACTIVE has reached out to Boh and Domino’s for more information.  Boh’s appointment follows the departure of Linda Hassan, who stepped down after more than 15 years shaping Domino’s presence in Malaysia, Singapore, and Cambodia. Hassan confirmed her exit to MARKETING-INTERACTIVE as she wrapped up her final day in August, closing a chapter marked by transformative leadership, bold brand-building, and radical innovation. She joined Domino’s Malaysia as senior manager before rising to senior vice president of marketing for Malaysia and Singapore in 2010. Hassan later served as general manager of marketing for the two markets, returned to the SVP role, and was appointed group chief marketing officer in 2020. During her tenure, Cambodia was added to her remit, extending her influence across three key Southeast Asian markets. Earlier in March, Domino’s Pizza also named Bastiaan de Clercq as its new president and head of marketing, covering Malaysia, Singapore and Cambodia. Bringing over 13 years of expertise in marketing, digital transformation and commercial leadership, de Clercq is tasked to spearhead the region’s marketing strategy, innovation, and commercial initiatives, driving brand growth and advancing digital transformation. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join the industry’s leading marketers at Digital Marketing Asia 2025 Malaysia on 30 October to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond. Related articles:Domino’s onboards FrieslandCampina veteran as new president and head of marketing for MY, SG, KHFrom spicy to strategy: Domino’s Linda Hassan on championing brand love in the digital chaosLinda Hassan takes on group CMO title at Domino’s Pizza MY and SG source

WPP announced that its chief operating officer, Andrew Scott, will retire and step down from the board at the end of 2025, after nearly three decades with the network. Scott, who joined WPP in 1999 as director of corporate development, has been instrumental in shaping the company’s growth and transformation over the years. He will work closely with incoming CEO Cindy Rose during the transition period and continue as a senior advisor to support strategy execution and hand over responsibilities to other senior leaders. Don’t miss: Mastercard hands US$180m global media remit to WPP Media During his tenure, Scott led WPP’s M&A activity, driving acquisitions that expanded the company’s reach in AI, data, and technology, including deals for Satalia and InfoSum. He also oversaw significant divestments, such as the sale of a 60% stake in Kantar to Bain Capital and the more recent sale of FGS Global to KKR. Scott was appointed global COO in 2018, where he managed WPP’s country structure in key markets, and later joined the board in 2023. His successor has not been named yet. Outgoing CEO Mark Read praised Scott’s impact on the business, saying, “Few people have done more than Andrew to shape WPP and drive its success over the last three decades. He has been a brilliant partner to me and the leadership team and has made a tremendous contribution as COO.” Reflecting on his departure, Scott shared, “After 27 years at WPP, and at a time of transition for the business, it feels like the right moment to make this change. I’ve known Cindy for a long time and worked closely with her on the Board, and I’m excited for the future of WPP under her leadership.” A month after the announcement of Read’s departure from WPP in June, the agency revealed that Microsoft executive Cindy Rose will take over as global CEO of WPP on 1 September. A longtime board member at WPP, Rose steps into the role amid ongoing shifts in technology, AI and media investment. She served as chief operating officer, global enterprise at Microsoft and has held a seat on the WPP board since 2019. She will work alongside Read during a transition period through to the end of the year and will be based between London and New York. Meanwhile, Read’s move comes after a series of restructuring taken place within WPP’s subsidiary agencies. Most recently, WPP retired the GroupM name and launched WPP Media, a fully integrated, AI-powered media company designed for the next wave of marketing. The move is part of a broader effort to deliver more integrated, AI-enabled solutions to the world’s largest advertisers. Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond.Related articles:WPP CEO Mark Read to step down after 7 yearsCan Cindy Rose transform WPP? Industry leaders weigh in WPP Media overhauls structure with new APMEA model and senior leadership shake-up source