US and Canadian 2024 NPS Results – Another Year of Decline

Forrester recently published Net Promoter Score℠ (NPS) rankings for brands in the United States and Canada. As part of our annual Customer Experience Benchmark Survey, we surveyed 98,363 consumers in the United States and 43,324 Canadian consumers, asking about their likelihood to recommend brands they interacted with in the past 12 months as a measure of customer loyalty. Our analysis revealed: Overall scores suffered deep decline. NPS fell significantly for the majority of industries for both countries. NPS improved for only one industry in each country: airlines in the US and auto/home insurers in Canada. Interestingly, the investment industry is the only industry in both countries that maintained level NPS performance. Scores declined across the board. A higher percentage of brands (36% in each country) had significant decreases compared to drops in 2023. For the majority of brands, NPS remained stable and a small proportion of brands (6% in the US and 4% in Canada) improved. Many previous industry leaders prevailed. Despite drops in NPS, many industry leaders retained their top spots by continuing to outperform competitors. Top-ranked brands in 11 of 13 US industries remained on top, as did leaders in three of nine Canadian industries in the study. What to do next: Don’t compare these scores to the ones you measured internally. Even if you measure NPS internally, we don’t recommend comparing your scores directly to ours (or other third-party national benchmarks). It is not an apples-to-apples comparison, since survey methodologies and sampling differ. In most cases, the NPS you measured will probably be higher than an NPS derived by a third party such as Forrester, partly because people tend to be more candid when responding to blinded third-party surveys. Instead, focus on trended information. Ask yourself if your company’s scores are moving in the same direction as your industry or key competitors. Are your scores improving at a faster rate? These answers will be more useful than simply looking at absolute scores. Keep in mind that NPS measures loyalty, not CX quality. If your company uses NPS to gauge the success of the customer experience (CX) program, bear in mind that NPS is a loyalty metric, not a direct measure of CX quality. It is only effective at improving CX when it’s part of a CX measurement and improvement system that measures the performance of your customers’ journeys. The Net Promoter Scores in this report are more like relationship Net Promoter Scores than transactional Net Promoter Scores. As such, they tell only one part of your customers’ stories. Dig more deeply to understand drivers of customer intent. Understand key drivers of NPS and performance on specific journey-level moments of truth to more directly help you identify opportunities to improve your CX. Link information from more targeted studies, seek unsolicited and unstructured sources of customer feedback, and link to internal operational data. All of these provide additional perspectives to what happened as your customers engaged with your brand. Don’t neglect broader factors that impact customer perceptions and what they value, including your organization’s culture, employee experience, and marketplace conditions. The impact of these factors are explored in this recent Forrester report. Let’s Talk Forrester clients can schedule a guidance session with me to discuss how to interpret these scores and next steps for improving CX quality. source

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Is Your IT Service Desk Overwhelmed?

“Is Your IT Service Desk Overwhelmed?“ Brought to you by TeamDynamix It is not hard for your IT Service Desk to become overwhelmed by the increasing demands of modern business environments. To address this challenge, it is essential to implement key strategies that can significantly reduce resource drain and improve efficiency. Below are actionable approaches designed to optimize your IT service operations: -Reduce Administrative Tasks: Streamlining these tasks through the use of effective management tools can save valuable time and effort, allowing your team to focus on more critical issues.  -Automate Manual Processes: Implementing automation for routine processes reduces the likelihood of errors and frees up resources, speeding up service delivery and enhancing accuracy.  -Improve Self-Service Adoption: Encouraging users to utilize self-service options can reduce the burden on your IT team. By offering comprehensive self-help resources and intuitive interfaces, users can resolve common issues independently and quickly. Deploying these methods empowers your IT service desk to not only meet current demands but also to maintain a sustainable performance level, preventing burnout and fostering a more resilient team environment. Offered Free by: TeamDynamix See All Resources from: TeamDynamix Thank you This download should complete shortly. If the resource doesn’t automatically download, please, click here. source

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AI Co. Fires CEO As BigLaw Counsel Probe Revenue

By Julie Manganis ( October 31, 2024, 4:49 PM EDT) — Security tech company Evolv Technology, which last week announced it had brought on Debevoise & Plimpton LLP and Cleary Gottlieb Steen & Hamilton LLP as part of an internal investigation into possible revenue inflation, said Wednesday it has ousted its CEO…. Law360 is on it, so you are, too. A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions. A Law360 subscription includes features such as Daily newsletters Expert analysis Mobile app Advanced search Judge information Real-time alerts 450K+ searchable archived articles And more! Experience Law360 today with a free 7-day trial. source

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The API Security Landscape 2024

Why Now? Why An API Security Landscape? For years, different departments within organizations have passed the responsibility of API security from one to another while companies reaped the benefits of the API economy. Unfortunately, with inadequate protection and security, cybercriminals have also been capitalizing on this growth. Existing tools have often fallen short — either not going far enough in their protection or simply not being purpose-built for APIs. While API discovery and policy enforcement have gained traction, it’s time for companies to elevate their approach to API security maturity. Simply put, it’s the right moment for businesses to build an API security landscape that addresses the modern challenges head on. So What Do We Mean By API Security? Forrester defines API security software as: Software that discovers and analyzes API traffic and endpoints and implements security policies and controls to protect APIs from unauthorized access and abuse. The market is evolving rapidly, and new opportunities are emerging. But the question remains: Where should professionals begin? The Shifting Landscape Of API Security In 2024 As enterprises rapidly embrace microservices, the role of API security in safeguarding digital ecosystems becomes critical. APIs, the essential building blocks that enable interconnected systems, have seen unprecedented growth, bringing both opportunities and vulnerabilities. Forrester’s recent Q3 2024 report on the API security software landscape provides essential insights into the vendors, challenges, and emerging trends in this space. The Growing API Landscape: A Double-Edged Sword APIs have transformed how organizations innovate, modernize their infrastructure, and connect with customers and partners. As API usage has skyrocketed, however, so too has the attack surface. Many organizations possess more APIs than they realize and, being purpose-built for sensitive data exchange and critical business logic, they are an ideal target for cybercriminals using sophisticated techniques such as API parameter manipulation, injection attacks, and access token spoofing. According to Forrester’s research, API security software is no longer a “nice to have” but a necessity. The API Security Vendor Landscape: Fragmentation And Consolidation Forrester’s report on the API security software market identifies a diverse set of vendors, each offering different capabilities tailored to specific business needs, but this market remains highly fragmented. The API security market has seen notable consolidation in recent years. This trend toward consolidation aims to integrate API security as a core component within broader application security and web application firewall platforms. At the same time, smaller, specialized vendors continue to innovate by offering dedicated solutions for API discovery, protection, and threat detection, and specialized API security startups are jumping into niche fields. API Security Challenges: Misconceptions And Gaps One of the most significant issues facing security teams today is the widespread misunderstanding of what constitutes effective API security. Many organizations equate API discovery and traffic monitoring tools with comprehensive API security, leading to a false sense of confidence. While these tools are essential, they only address part of the problem. Forrester’s recent report, The API Security Software Landscape, Q3 2024, provides a comprehensive overview of the current state of the market and offers valuable insights for security leaders navigating this complex landscape. And yes, the eight components of API security are leading in this evaluation toward creating a comprehensive API security strategy. By selecting the right API security vendors and adopting forward-thinking security practices, security leaders can ensure that their organizations are well equipped to face the challenges of the API-driven future. source

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The show’s not over: 2024 sees big boost to AI investment

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Global AI deal volumes reached 1,245 during Q3 2024, a level not seen since Q1 2022 reflecting how confident and resilient investors are about investing in AI. With a 24% year-over-year growth, global AI deals far outpaced the -10 % quarter-over-quarter (QoQ) declines across the broader investment market. CB Insights notes in its State of AI Q3’24 Report that despite broader venture trends slowing down, investor resilience and confidence in AI remain strong. CB Insights says that “while AI deals in Q3’24 included massive $1B+ rounds to defense tech provider Anduril and AI lab Safe Superintelligence, global AI funding actually dropped by 29% QoQ.” The 77% decline in funding from $1B+ AI rounds QoQ contributed to the 29% QoQ decline. The average AI deal size increased 28% this year, climbing from $18.4M in 2023 to $23.5M. Deal size gains this year are attributable to five $1B+ rounds this year, including xAI’s $6B Series B at a $24B valuation, Anthropic’s $2.8B Series D at an $18.4B valuation, Anduril’s $1.5B Series F at a $14B valuation, G42’s $1.5B investment from Microsoft and CoreWeave’s $1.1B Series C at a $19B valuation. CB Insights notes that these deals alone aren’t responsible for increasing the average entirely on their own, mentioning that the median AI deal size is up 9% in 2024 so far. U.S.-based AI startups attracted $11.4B in investment across 566 deals in Q3, 2024 accounting for over two-thirds of global AI funding and 45% of global AI deals. European AI startups attracted $2.8B from 279 deals, and Asian AI startups received $2.1B from 316 deals. AI deal volumes reach 1,245 in Q3 2024, marking the highest level since Q1 2022 amid resilient investor interest. Source: CB Insights, State of AI Q3 2024 Report. Generative AI and industry-specific AI lead investments The anticipated productivity gains and potential cost reductions that generative AI and industry-specific AI are delivering are core to investors’ confidence and driving more AI deals.   Enterprises have already learned how to prioritize gen AI and broader AI investments that deliver measurable value at scale. That’s one of the primary factors continuing to fuel more venture investments over other opportunities. Gartner’s 2024 Generative AI Planning Survey reflects how impatient senior management is for results, correlating back to CB Insight’s findings. One of the key findings from the Gartner Survey is that senior executives are expecting—and driving—gen AI projects to boost productivity by 22.6%, outpacing revenue growth at 15.8% and cost savings at 15.2%. While cost efficiency and revenue gains matter, Gartner predicts the most immediate and substantial impact will be on driving greater operational efficiency. Gartner predicts that enterprises that prioritize gen AI integration will see significant increases in both workflow optimization and financial performance. Projected impact of generative AI on productivity, revenue, and cost savings over the next 12–18 months. Source: Gartner Generative AI 2024 Planning Survey CB Insights provides a comprehensive analysis of the deals completed in Q3, reflecting the growing dominance of gen AI and industry-specific AI investments. The following deals support this finding: Gen AI investments in Q3: Safe Superintelligence raised a massive $1 billion Series A round, indicating continued strong interest in large language models (LLM) and general-purpose AI systems. Baichuan AI, a Chinese generative AI company, secured $688 million in Series A funding. Moonshot AI, another gen AI startup, raised $300 million in a Series B round. Codeium, a code generation AI company, became a unicorn with a $150 million Series C round. Industry-specific AI investments in Q3: Anduril, an AI-powered defense technology company, raised $1.5 billion in a Series F round, highlighting interest in AI for national security applications. ArsenalBio secured $325 million for AI in biotechnology and drug discovery. Helsing raised $488 million for AI applications in defense and security. Altana AI received $200 million for AI in supply chain management and logistics. Flo Health raised $200 million for AI-powered women’s health applications. New AI unicorns more than doubled in Q3 Gen AI continues to be one of the primary catalysts driving the formation and growth of unicorns (private companies reaching $1B+ valuations). CB Insights found that the number of unicorns more than doubled QoQ, reaching 13 in the latest quarter. That’s 54% of the broader venture total for Q3 2024. More than half of the AI unicorns launched last quarter are gen AI startups. They’re targeting a broad spectrum of areas, including AI for 3D environments (World Labs), code generation (Codeium), and legal workflow automation (Harvey). Among new GenAI unicorns in Q3’24, Safe Superintelligence, co-founded by OpenAI co-founder Ilya Sutskever received the most sizable valuation. The AI lab was valued at $5B after raising a $1B Series A round in September 2024. In Q3 2024, AI unicorns account for 54% of all new unicorn births, with 13 out of 24 new billion-dollar companies emerging in the AI sector. Source: CB Insights, State of AI: Q3’24 Gen AI’s enterprise challenges are just beginning The potential of gen AI and industry-specific AI to improve productivity, help drive new revenue streams and reduce costs keeps investors resilient and focused on results. From the many organizations getting additional late-stage funding to startups and new unicorns, the challenge will be gaining adoption at scale and solidly enough to sustain recurring revenue while reducing costs. With CIOs and CISOs looking to reduce the tool and app sprawl they already have, the most successful startups will have to find new ways to embed and integrate gen AI into existing apps and workflows. That’s going to be challenging, as every enterprise has its data management challenges, siloed legacy systems, and the need to update its data accuracy, quality and security strategies. Startups and unicorns that can take on all these challenges and improve their customers’ operations at the data level first are most likely to deliver the results investors expect. source

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The latest trends in the threat landscape

Each quarter HP’s security experts highlight notable malware campaigns, trends and techniques identified by HP Wolf Security. By isolating threats that have evaded detection tools and made it to endpoints, HP Wolf Security gives an insight into the latest techniques used by cybercriminals, equipping security teams with the knowledge to combat emerging threats and improve their security postures [1]. Here are some of the key findings. Social engineering attacks Social engineering attacks, especially cybercriminals targeting enterprises with fake overdue invoices, continued to be a big endpoint threat in Q1. This lure is a perennial one, but still represents a large risk since many organizations send and pay invoices through email attachments. Typically, the campaigns targeted enterprises rather than individuals, where attackers’ potential return on investment is higher – for example, through fleet-wide ransomware and data extortion attacks. WikiLoader malware In campaigns delivering WikiLoader malware [2], attackers combined a series of tricks to evade network and endpoint detection, including redirecting victims to malicious websites using open redirect vulnerabilities (CWE-601) [3], obfuscated JavaScript (T1027.013) [4], hosting malware on legitimate cloud services (T1102) [5], and sideloading the malware via a legitimate application (T1574.002) [6]. Living-off-the-land techniques Many malware campaigns relied on living-off-the-land (LOTL) techniques to help attackers remain undetected by blending in with legitimate system admin activity [7]. For example, we observed numerous abuses of the Windows Background Intelligent Transfer Service (BITS) (T1197) – a tool built into Windows used by administrators to transfer files between web servers and file shares [8]. About the HP Wolf Security Threat Insights Report Enterprises are most vulnerable from users opening email attachments, clicking on hyperlinks in emails, and downloading files from the web. HP Wolf Security protects the enterprise by isolating risky activity in micro-VMs, ensuring that malware cannot infect the host computer or spread onto the corporate network. HP Wolf Security uses introspection to collect rich forensic data to help our customers understand threats facing their networks and harden their infrastructure. The HP Wolf Security Threat Insights Report highlights notable malware campaigns analyzed by our threat research team so that our customers are aware of emerging threats and can take action to protect their environments. HP Wolf Security HP Wolf Security is a new breed of endpoint security. HP’s portfolio of hardware-enforced security and endpoint-focused security services are designed to help organizations safeguard PCs, printers, and people from circling cyber predators. HP Wolf Security provides comprehensive endpoint protection and resiliency that starts at the hardware level and extends across software and services. Click here to read the full report. And for more insights from Wolf Security visit here. [1] https://hp.com/wolf[2] WikiLoader (Malware Family) (fraunhofer.de)[3] CWE – CWE-601: URL Redirection to Untrusted Site (‘Open Redirect’) (4.15) (mitre.org)[4] Obfuscated Files or Information: Encrypted/Encoded File, Sub-technique T1027.013 – Enterprise | MITRE ATT&CK®[5] Web Service, Technique T1102 – Enterprise | MITRE ATT&CK®[6] Hijack Execution Flow: DLL Side-Loading, Sub-technique T1574.002 – Enterprise | MITRE ATT&CK®[7] LOLBAS (lolbas-project.github.io)[8] BITS Jobs, Technique T1197 – Enterprise | MITRE ATT&CK® source

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Short-Seller Implications Of 10th Circ.'s Overstock Decision

By Greg Laufer, David Friedman and Emily Miller ( October 29, 2024, 3:43 PM EDT) — On Oct. 15, the U.S. Court of Appeals for the Tenth Circuit issued an opinion in In re: Overstock Securities Litigation, which affirmed the dismissal of class action claims by a short seller under the Exchange Act for failure to allege reliance…. Law360 is on it, so you are, too. A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions. A Law360 subscription includes features such as Daily newsletters Expert analysis Mobile app Advanced search Judge information Real-time alerts 450K+ searchable archived articles And more! Experience Law360 today with a free 7-day trial. source

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This AI Writing Tool Can Help Your Content Write Itself

TL;DR: This AI WordPress plugin can research, summarize, edit, and publish content for you for $59.99 (reg. $229). Any blogger knows this: There are a million moving parts you need to stay on top of to ensure your site operates properly. Another hard truth is this: You simply don’t have enough time or energy to produce original, engaging content on a regular basis. That’s where AI comes in to help. You may think that using AI means you’re slacking off, but the reality is that it’s the key to achieving a better work-life balance — plus, just about everyone else uses AI. This WordPress writing plugin automatically researches content, writes articles, and posts them to your website so you don’t have to type a single word. Add it to your site for $59.99 (reg. $229). How does this AI writing tool work? This tool uses ChatGPT behind the scenes to save you time and energy producing content. To start, you’ll need an OpenAI account and the premium version if you want GPT-4 (higher quality) responses. Here are the steps, simplified: Install the plugin on your WordPress website. Create a campaign for each type of article you want generated and an end date. Depending on your blog, you could create blog posts every time a new sci-fi movie is reviewed or when Tesla pops up in the news. How the WordPress article plugin works is by creating an RSS. This web feed automatically updates when new content is launched, and it’ll summarize it and rewrite it into a fresh blog post. Since this is made possible through ChatGPT, you can select the voice and personality of your content to fit your brand. Streamline your blog content creation and focus on the clicks Struggling with content ideas can be a thing of the past with this AI writing tool. All it takes is setting up a campaign. Once you eliminate the time you’d normally allocate for content production, you can focus on building engagement and traffic to your blog. Again, don’t feel like you’re slacking off by using AI since everyone else is using it, too. However, we recommend fact-checking and proofreading what this plugin generates for you to ensure you’re not publishing content that’s incorrect or ridiculous. There’s no need to struggle with content production when you add this AI-powered WordPress plugin to your site for $59.99. Prices and availability are subject to change. source

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