Look For These Five Brand And Customer Experience Themes At CES 2025

On January 7, about 140,000 people will join serpentine queues in Las Vegas, where over 300 of the Fortune 500 will flaunt their wares at the world’s most revered tech show: CES 2025. Here are five things to expect this year (beyond mammoth TVs, flying cars, a John Deere tractor, and the occasional toilet-paper-carrying or ping-pong-playing robot): A Focus On Customer Experience You wouldn’t be faulted for thinking that CES is the “Customer Experience Show.” Over the last decade, the event has morphed into providing as much of a platform for brand and customer experiences as it does for tech mainstays such as consumer electronics and cars. Expect that trend to sustain as companies like Walmart, Delta, and John Deere show up in Las Vegas, where Accenture’s CEO will keynote on how technology can power the customer experience (CX). Everywhere AI CES, like the city it calls home, is prone to excess. In years past, the show has always doubled down on the tech du jour (such as the ubiquitous Alexa and the metaverse mania). This year, AI will be everywhere, in ways both astonishing and absurd. But one must ignore the hype and seek the diamonds in the rough. For example, CES 2025 will exhibit the world’s first AI-powered hotel, which, by design, sounds outlandish. But once you peel back the “Jetsons” layer, you will see that it’s really about AI driving pricing strategy for revenue maximization and creating personalized mobile app-based guest experiences (which is more evolution, less revolution). A Quest For What’s Next As the iPhone enters its golden years, there is a scramble to find the next singular technology that will define how consumers interact with brands. The promise of last year’s darlings such as the rabbit r1 has fizzled out but not without leaving an impression, albeit imperfect, of what the future of consumer digital experiences might look like. Expect wearables, especially glasses (given the buzz around Meta’s Ray-Ban glasses), to make a play for claiming that space. The Search For Salience The full spectrum of brand experience includes the process by which prospects search for and discover brands that they then engage with. Generative AI tools like ChatGPT and others are becoming an alternative to the conventional consumer search process for brand discovery, advice, and recommendations. AI providers such as Perplexity, which is rumored to be at CES although not exhibiting, are already testing the ad waters to let brands into that conversation. At this CES, expect many behind-the-scenes dialogues to happen about how brands can enter this new AI-powered consideration stream. AI-Powered Agents And now for something distinctly less flamboyant: There will be plenty of consumer-facing genAI agents at the show. But realize that in real life these conversations are fraught with risk and brands are extremely sensitive to such conversations spiraling out of control. Financial services brands, which tend to be quite risk-averse, have found that one of the best ways to deploy genAI to improve CX is by using it to empower customer service agents. At CES 2025, brands such as Goodyear will discuss why these unglamorous implementations may well be among the best applications for CX.   Learn more: Read my research on how brands grow and how they leverage digital touchpoints to better serve their customers. Follow my work: Go to my Forrester bio and choose “Follow.” Chat with me: If you are a Forrester client interested in discussing these topics, please schedule time with me for an inquiry or a guidance session. Plan a session: If you are a Forrester client looking to host a strategy session on a related topic (for example, “the future of digital consumer experience related to AI”), please contact your account team or email me at [email protected]. source

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Tencent introduces ‘Hunyuan3D 2.0’ AI that speeds up 3D design from days to seconds

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Tencent has unveiled “Hunyuan3D 2.0,” an AI system that turns single images or text descriptions into detailed 3D models within seconds. The system makes a typically lengthy process — one that can take skilled artists days or weeks — into a rapid, automated task. Following its predecessor, this new version of the model is available as an open-source project on both Hugging Face and GitHub, making the technology immediately accessible to developers and researchers worldwide. “Creating high-quality 3D assets is a time-intensive process for artists, making automatic generation a long-term goal for researchers,” the company’s research team writes in a technical report. The upgraded system builds upon its predecessor’s foundation while introducing significant improvements in speed and quality. How Hunyuan3D 2.0 turns images into 3D models Hunyuan3D 2.0 uses two main components: Hunyuan3D-DiT creates the basic shape, while Hunyuan3D-Paint adds surface details. The system first makes multiple 2D views of an object, then builds these into a complete 3D model. A new guidance system ensures all views of the object match — solving a common problem in AI-generated 3D models. “We position cameras at specific heights to capture the maximum visible area of each object,” the researchers explain. This approach, combined with their method of mixing different viewpoints, helps the system capture details that other models often miss, especially on the tops and bottoms of objects. A diagram showing how Hunyuan3D 2.0 transforms a single panda image into a 3D model through multi-view diffusion and sparse-view reconstruction techniques. (credit: arxiv.org) Faster and more accurate: What sets Hunyuan3D 2.0 apart The technical results are impressive. Hunyuan3D 2.0 produces more accurate and visually appealing models than existing systems, according to standard industry measurements. The standard version creates a complete 3D model in about 25 seconds, while a smaller, faster version works in just 10 seconds. What sets Hunyuan3D 2.0 apart is its ability to handle both text and image inputs, making it more versatile than previous solutions. The system also introduces innovative features like “adaptive classifier-free guidance” and “hybrid inputs” that help ensure consistency and detail in generated 3D models. According to their published benchmarks, Hunyuan3D 2.0 achieves a CLIP score of 0.809, surpassing both open-source and proprietary alternatives. The technology introduces significant improvements in texture synthesis and geometric accuracy, outperforming existing solutions across all standard industry metrics. The system’s key technical advance is its ability to create high-resolution models without requiring massive computing power. The team developed a new way to increase detail while keeping processing demands manageable — a frequent limitation of other 3D AI systems. These advances matter for many industries. Game developers can quickly create test versions of characters and environments. Online stores could show products in 3D. Movie studios could preview special effects more efficiently. Tencent has shared nearly all parts of their system through Hugging Face. Developers can now use the code to create 3D models that work with standard design software, making it practical for immediate use in professional settings. While this technology marks a significant step forward in automated 3D creation, it raises questions about how artists will work in the future. Tencent sees Hunyuan3D 2.0 not as a replacement for human artists, but as a tool that handles technical tasks while creators focus on artistic decisions. As 3D content becomes increasingly central to gaming, shopping, and entertainment, tools like Hunyuan3D 2.0 suggest a future where creating virtual worlds is as simple as describing them. The challenge ahead may not be generating 3D models, but deciding what to do with them. source

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What CIOs should know when assessing Oracle 23ai

You’ve probably seen promotions and heard talk about Oracle 23ai. Its promise of AI-driven features and enhanced capabilities sound easy to access, but is it so linear? And is it the right move for your organization? We’ve outlined three need-to-knows for CIOs who are assessing whether Oracle Database 23ai is worth the hype. The path may be a multi-step upgrade marathon Upgrading is a process that demands time, effort, testing, and yes, downtime. And if you’re moving from versions older than Oracle Database 19c, get ready for a multi-step upgrade marathon at a substantial cost. Direct upgrade paths are only available from Oracle 19c and 21c, meaning older versions will require additional upgrades (or the use of Oracle Data Pump). Additionally, Oracle Database 23ai no longer supports the classic non-CDB architecture. If your database is still non-CDB, brace yourself for the conversion to a pluggable database (PDB). It’s not just a switch; it’s a significant technical paradigm shift that requires meticulous planning and execution. New releases mean higher potential of downtime Oracle Database 23ai brings some new AI features that promise to transform how you manage and utilize data. A few examples are AI vector search, secure data encoding and natural language processing. Although these new features are beneficial from an operational efficiency perspective, they are just that – new features. New features in any software often come with risks, bugs and performance issues that take time to work out. Also, the restriction list associated with AI Vector Search in Oracle Database 23ai is quite long. Let’s face it – new releases often come with defects that result in some level of downtime. Both planned and unplanned downtime not only impacts productivity, but also affects revenue and potentially brand equity. Remember the hiccups with Oracle Database 8i and the memory management challenges with Oracle 11g and 12c? Early adoption could mean dealing with similar stability issues that are associated with early releases. Prioritizing stability and reliability are critical. The good news is that typically, new releases stabilize within two to three years as developers address initial bugs and performance challenges. FOMO vs. ROI: Know the difference While the “shiny new object” is being paraded, don’t forget that typically with each upgrade, some key capabilities are also phased out. As an example, the classic style of creating Oracle databases was phased out in recent versions. Understanding these changes is important in assessing how they may impact your current workflows and upgrade path. Take a pause and consider the ecosystem of the tools you use in conjunction with your Oracle database. Will those tools immediately be certified and available for Oracle 23ai? Evaluate whether these new features align with your business strategy. Will AI-driven capabilities enhance your customer service, optimize operational processes, or unlock new revenue streams? Understanding these potential benefits ensures that your upgrade isn’t just a technical decision but a strategic move that drives tangible business outcomes. Our perspective on Oracle 23ai: Keep your options open If you’re concerned about falling behind, don’t be. Hyperscalers are integrating new AI features at a much faster rate, potentially offering capabilities that align with your business goals without the vendor lock-up. Instead of immediately jumping into a major upgrade, consider leveraging external resources and partnerships. Also, take advantage of free development versions of Oracle23ai, allowing you to experiment with new features without committing to a full-scale upgrade. At Rimini Street, we understand the importance of maintaining system stability, operational efficiency and business continuity. Since our inception, we’ve helped thousands of clients maximize the value of their software, ensuring their investments remain optimized and secure, while providing CIOs and CFOs with the right paths to explore new innovations, features and capabilities on a flexible, cost-effective roadmap. Our advice would be to always consider ROI for the business first and foremost, and to ensure you are in control of your IT strategy. When it comes to Oracle 23ai, we recommend keeping your options open and resources reserved for higher-value investments that deliver greater benefits and lower risks to your business. Curious to explore more? Dive into our eBook to learn more about Oracle 23ai. source

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LA Crypto 'Godfather' Admits To $36M Meta Hacking Fraud

By Rachel Scharf ( January 17, 2025, 5:41 PM EST) — A Los Angeles-based cryptocurrency founder who called himself “The Godfather” will plead guilty to earning $36 million through the sale of hacked Meta Platforms advertising accounts and evading taxes on the fraudulent profits, according to federal court documents unsealed Friday,… Law360 is on it, so you are, too. A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions. A Law360 subscription includes features such as Daily newsletters Expert analysis Mobile app Advanced search Judge information Real-time alerts 450K+ searchable archived articles And more! Experience Law360 today with a free 7-day trial. source

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Grab Microsoft Office Pro 2021 + Windows 11 Pro Bundled for $55

We all know that Microsoft makes some of the best digital tools for business. But signing up for multiple subscriptions is not super appealing when you’re trying to stick to a strict budget. The solution? Grab the All-in-One Microsoft Office Pro 2021 and Windows 11 Pro Bundle. This deal includes lifetime licenses for both products, and you can get it today for only $54.97 via TechRepublic Academy. A few years ago, Microsoft tried to get everyone to sign up for Office 365. This cloud-based service is only available as a subscription. This is great for reducing startup costs, but it can be expensive in the long run. In contrast, Microsoft Office Pro 2021 for Windows is available on a lifetime license with a one-time purchase. That means lifetime access to Word, Excel, PowerPoint, Outlook, OneNote, Teams, Publisher and Access — including future updates. That means you can craft documents, analyze data, create amazing presentations and much more. With this bundle, you also get Windows 11 Pro. This version of the desktop OS comes with a raft of useful business features, particularly regarding security and device management. These include BitLocker device encryption, better remote desktop options and group policy settings. Put together, Microsoft Office Pro 2021 and Windows 11 Pro make quite an upgrade for any professional workflow. The former received a review score of 4.5 out of 5 stars from PCMag, and the latter has 4.4 stars on Amazon. Get The All-in-One Microsoft Office Pro 2021 for Windows: Lifetime License + Windows 11 Pro bundle for just $54.97 (reg. $418) through Feb. 2, 2025. Prices and availability are subject to change. source

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Dutch startup Shift plans to build $250M ‘world wonder’ to inspire climate action

Shift, a social enterprise founded by Dutch tech entrepreneur Don Ritzen, has announced its ambitious plans to construct a massive landmark designed to inspire action on climate change.  Shift aims to attract 1 million annual visitors to the “New World Wonder,” which it estimates will cost up to $250mn. The startup plans to build the monument in the Netherlands, and if that’s successful, construct one on every continent.   “Civilisations before us built grand monuments to celebrate gods, momentous events or industrial progress,” Ritzen told TNW over the phone. “I truly believe that our generation needs something equally big and extraordinary to drive people to take action on climate.” To turn its vision into reality, Shift has kicked off an international architecture competition with a total prize pool of €250,000. Architects from around the world will battle it out to create a winning design for the landmark.  The Shift team is open to fresh ideas, but it does have a basic outline of what the World Wonder will offer. According to a brief seen by TNW, the startup envisions a striking physical structure that features “immersive experiences” that “engage all the senses.” The 💜 of EU tech The latest rumblings from the EU tech scene, a story from our wise ol’ founder Boris, and some questionable AI art. It’s free, every week, in your inbox. Sign up now! The landmark will serve as a hub for sustainability education, showcasing stories of “climate heroes” and providing visitors and non-visitors access to thousands of green initiatives via an accompanying digital platform. “We want it to be space that inspires awe,” said Ritzen. “But most importantly, one that ignites hope and empowers people to change their behaviours over the long term.”  Ritzen’s vision might seem like a load of hot air, but it’s a serious proposal coming from a well-respected figure in the Dutch tech scene. Ritzen is the co-founder of Rockstart, a startup incubator that has guided over 350 early-stage companies to a collective net worth of €1.7bn. “Shift has a financial roadmap in place and relationships with institutional investors and high-net-worth individuals to develop the design and realise the first landmark,” the company said in a statement. It also said it is in discussion with several municipalities in the Netherlands to secure a location for the structure. Ticket sales will constitute the main revenue for the monument and its accompanying digital platform. The entry fee is expected to start at €20 per person.   Shift operates a social enterprise model, with 95% of the company owned by a foundation, Stichting Shift World. The remaining 5% is held by impact investors. Residents of the municipality in which the landmark is to be built also have the option to become co-owners.   The architecture competition will run across two stages, with the winning team set to be announced in November. Judges include Ben van Berkel, founder of internationally renowned design firm UNStudio, and Géke Roelink, director at the NEMO Science Museum in Amsterdam. source

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Borderless AI secures $32 million to challenge HR software giants with its AI-powered platform

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More A new artificial intelligence startup is betting that HR departments will become the next major battleground for enterprise AI adoption, launching a specialized search engine that aims to transform how companies manage their workforce. Borderless AI, which emerged from stealth last year, announced today the release of HRGPT, a free AI-powered search engine that allows companies to query their internal HR data alongside employment laws and regulations. The company also secured a $5 million strategic investment as part of its latest funding round, with participation from Cohere co-founders Aidan Gomez and Ivan Zhang, bringing its total seed funding to $32 million. “Every HR department is going to have AI agents that manage various aspects across the HR stack,” said Willson Cross, cofounder and CEO of Borderless AI, in an exclusive interview with VentureBeat. “We’re proud to be at the forefront of that vertical.” How Borderless AI’s HRGPT is transforming workforce management The Toronto-based startup is positioning itself to compete with established HR software providers like Workday and ADP by focusing exclusively on AI-powered solutions. Its platform already counts several multinational companies as customers, including Dunlop Sporting Goods, which uses the technology to manage employee onboarding across 17 global offices. Unlike general-purpose AI chatbots, HRGPT combines real-time web search with access to internal company data and specialized HR knowledge. The system can perform tasks ranging from generating employment agreements to tracking time-off requests and managing international expense reimbursements. “Unlike ChatGPT, we have real-time web search. When a customer asks HRGPT a question, it scans the web for real-time sourcing and citations,” Cross told VentureBeat. The platform also integrates with PricewaterhouseCoopers for employment law expertise. Borderless AI’s platform displays employee time-off requests and compliance data in a conversational interface designed for HR professionals. (Credit: Borderless AI) The investment from Cohere‘s co-founders signals growing interest in vertical-specific AI applications for the enterprise. While consumer AI tools like ChatGPT have captured public attention, Cross believes the next wave of AI adoption will come from businesses. “For the next two to three years, it’s going to be the businesses that are catching up and waking up to bringing AI to their organizations,” he said. “HR is one that has many applicable use cases.” Borderless AI’s approach reflects a broader trend of AI companies focusing on specific industries rather than trying to build general-purpose tools. Similar vertical-focused companies include Harvey AI in legal tech and Sierra in customer service. Building a billion-dollar HR tech company with AI at its core The company’s ambitious vision includes automating complex HR processes like payroll management and employee analytics. Cross indicated they aim to build a billion-dollar company with fewer than 50 employees by leveraging AI extensively in their own operations. However, Borderless AI faces significant challenges, including prioritizing which features to build next amid strong customer demand. The company must also maintain accuracy and compliance in its automated HR functions, particularly for sensitive tasks like employment agreements and international payments. The startup’s success could signal whether specialized AI tools will successfully compete against established enterprise software providers who are racing to add AI capabilities to their existing products. For now, early customers appear convinced: Borderless AI reports that its AI agents perform tasks hourly across its customer base. source

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New SEC Task Force Eyes 'Sensible' Crypto Regulations

By Elaine Briseño ( January 21, 2025, 3:49 PM EST) — A day after being appointed acting chairman of the U.S. Securities and Exchange Commission, Mark T. Uyeda on Tuesday launched a cryptocurrency task force to develop “a comprehensive and clear regulatory framework” for such assets…. Law360 is on it, so you are, too. A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions. A Law360 subscription includes features such as Daily newsletters Expert analysis Mobile app Advanced search Judge information Real-time alerts 450K+ searchable archived articles And more! Experience Law360 today with a free 7-day trial. source

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大埔超級城推《福貓團圓慶新年》料生意額升逾1成

新鴻基地產(新地)旗艦商場大埔超級城推出《福貓團圓慶新年》大型推廣活動,以一連串精彩活動迎接農曆新年的來臨,新鴻基地產代理副總經理 (租務)蘇蔭彪表示,推廣費較去年同期升約1成,預計整體生意額都可以升逾1成。 大埔超級城以「招財富貴貓的聚會」為主題設計大型農曆新年裝飾。在富貴貓身旁有應景裝飾例如放大版的金桔、飽滿的餃子、巨大的筷子及茶杯等。這些超乎尋常尺寸的道具充滿趣味,象徵著新年是團圓聚餐的美好時光。另外六大禮遇計有《新春雙重狂賞》、《新春印花賞》、《1元招財開年飯》、《旅客開運福袋》、《跨區消費賞》及《新春禮遇》換領等帶旺消費,並以創意推廣活動包括受歡迎的親子工作坊、年廿九慶祝活動與及新春年宵市集,吸引年輕家庭客群,與顧客歡渡一個喜氣洋洋的農曆新年。 蘇蔭彪指出,我們保持與社區的連結,包括推廣由民政處舉辦的冬日消費大抽獎及林村許願節活動,倍大協同效應,鞏固區內客群。另一方面,針對內地旅客消費模式轉變,我們與戲院合作舉辦觀影購物團,為旅客提供多層次消費體驗。預期大埔超級城農曆新年推廣期 (1月24日至2月16日) 人流及生意按年升逾1成 。 租務方面,大埔超級城位於傳統住宅區,外遊的影響相對較少。 2024年12月表現亮麗,生意額按年升1成 ,個別行業錄行顯著升幅,當中首3位為:1) 休閒娛樂 ,生意按年升2成 ,坪效達 $600;2) 特色餐飲,生意按年升1成,坪效達 $1,500;3) 電子及影音產品,生意按年升1成,坪效達 $3,000 。 總結大埔超級城2024年新租及續租租戶逾100 個品牌 ,涉及面積31萬平方呎,佔整體商戶5成。引入逾40個新品牌,當中9成為大埔區内首店,每5個租戶就有1個新品牌,做到月月有新舖。 大埔超級城適時調整租務策略,因應時下「快感消費文化」和「可愛消費」盛行,積極引入逾10個相關行業品牌,包括全港最大面積達7,500呎日本連鎖遊戲中心Taito Station、新界東北最大人氣玩具精品奇趣天地、全港首間開業限定Pokemon主題Miniso,打造出青年人喜愛的休閒娛樂區。 去年12月恢復深圳市戶籍居民赴港「一簽多行」,預期農曆新年有較多家庭探親團聚和拜年。大埔超級城是區內最大型的旗艦商場,將受惠於過境探親客。 三大行業料率先受惠 預期今年農曆新年大埔超級城的生意持續暢旺,以下行業將率先受惠: 1) 餐飲業:有中式餐飲表示年尾團年飯已經訂枱爆滿,預計普遍做到2至3輪生意。 2) 蔘茸海味及保健產品:節日送禮及自用,在香港購買相對較有信心保證。 3) 時裝:近日天氣寒冷,不少市民選購禦寒衣物,同時趁年尾添置新衣飾和鞋履,將進一步帶旺時裝的生意。 商戶普遍對零售市道感到樂觀,農曆新年期間,大埔超級城有逾4成租戶將會在延長營業時間。 LinkedIn Email Facebook Twitter WhatsApp source

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