Best free CRM with available upgrades: HubSpot Best for creating email marketing campaigns: Pipedrive Best for social media marketing: Zoho CRM Best for team collaboration: monday CRM Best enterprise marketing and CRM solution: Salesforce Best for managing internal documentation: ClickUp Marketing CRM software is a sales solution that specifically aids businesses in creating and managing lead generation and nurturing through digital or in-person campaigns. Campaigns and strategies you can implement include email marketing, social media marketing, digital content marketing, in-person events, referral programs, and so much more. Marketing CRM tools can manage all of this, plus track how prospects interact with your content, all while promoting a positive perception of your brand. 1 Pipedrive CRM Employees per Company Size Micro (0-49), Small (50-249), Medium (250-999), Large (1,000-4,999), Enterprise (5,000+) Any Company Size Any Company Size Features Calendar, Collaboration Tools, Contact Management, and more 2 monday CRM Employees per Company Size Micro (0-49), Small (50-249), Medium (250-999), Large (1,000-4,999), Enterprise (5,000+) Any Company Size Any Company Size Features Calendar, Collaboration Tools, Contact Management, and more 3 Creatio CRM Employees per Company Size Micro (0-49), Small (50-249), Medium (250-999), Large (1,000-4,999), Enterprise (5,000+) Medium (250-999 Employees), Large (1,000-4,999 Employees), Enterprise (5,000+ Employees) Medium, Large, Enterprise Features Dashboard, Document Management / Sharing, Email / Marketing Automation, and more Top marketing CRM software comparison CRM solutions typically offer marketing products in tandem with sales tools or they offer marketing features embedded into the sales CRM itself. If your business is looking for a CRM provider with advanced marketing functionality, key features to consider are content generation, such as email templates, integrations, and general marketing automation. Below, I review top sales CRM providers for their marketing expertise and capabilities. My list of the best marketing CRM software providers includes HubSpot, Pipedrive, Zoho CRM, and others. I list out pricing details, pros and cons, and identify ideal use cases for each platform to help you pinpoint which provider best fits your marketing needs. Software Our star rating (out of 5) Marketing automations Content generation Integrations Free version Starting premium pricing* HubSpot 4 Yes Yes 1,500+ Yes $15 per user per month Pipedrive 4.3 Yes Yes 350+ No $14 per user per month Zoho CRM 4.3 Yes Yes 900+ Yes $14 per user per month Monday CRM 3.6 Yes Limited 150+ Limited $12 per user per month Salesforce 4.1 Yes Yes 7,000+ No $25 per user per month ClickUp 4.1 Yes Yes 1,000+ Yes $7 per user per month *Priced when billed annually HubSpot: Best free CRM with available upgrades Image: HubSpot HubSpot has a product called HubSpot Marketing Hub that offers both free and paid features. Users can access email marketing, web forms, live chat, ad management, and mobile optimization within the free CRM tool. Suppose your business wants more marketing tools and is in a position to purchase a paid subscription. In that case, advanced features such as multiple currencies, email health insights, social media integrations, and adaptive testing are up for grabs. Why I chose HubSpot HubSpot is the ultimate free CRM software for its rich marketing, sales, and support features. A popular provider thanks to its usability and user support, HubSpot can be a great choice for startups or businesses that are new to using a CRM, want an affordable option, or aim to level up their lead generation strategies. HubSpot’s free CRM is extremely useful, but those upgrades can be costly for small businesses. For a free CRM with more affordable premium upgrades, I would recommend checking out Zoho CRM. For more information, read the full HubSpot review. Pricing Free CRM: Free for up to five users with contact management, quotes, live chat and more. Sales Hub Starter: $15 per seat per month, billed annually, or $20 when billed monthly. The Starter plan includes all free tools, plus simple automation, e-signature, conversation routing and more. Sales Hub Professional: $90 per seat per month, billed annually, or $100 when billed monthly, plus a one-time $1,500 onboarding fee. This plan includes all Starter features and prospecting workspace, playbooks, forecasting and more. Sales Hub Enterprise: $150 per seat per month, with an annual commitment and a one-time $3,500 onboarding fee. Users receive all Professional tools, plus advanced permissions, predictive lead scoring, conversation intelligence and lead form routing. Marketing Hub Free: $0 per month for up to five users. Marketing Hub Starter: $15 per seat per month, billed annually, or $20 when billed monthly. Marketing Customer Platform: $15 per seat per month, billed annually, or $20 when billed monthly. Marketing Hub Professional: $800 per month, billed annually, or $890 when billed monthly. This includes three seats with additional seats starting at $45 per month. Marketing Hub Enterprise: $3,600 per month and includes five seats. Additional seats start at $75 per month. Features A/B testing: Implement adaptive testing of different marketing strategies by receiving real-time feedback and insight into campaign success. Web forms: Generate leads directly from your business website by building online forms. Marketing campaign management: Align marketing and sales teams by allowing collaboration in one central place. Task tracker within campaign management tool. Image: HubSpot HubSpot pros and cons Pros Cons Users report easy platform setup. No free trial for paid plans. 24/7 user support for paid plans. No live support for free users. Offers a variety of free tools and templates. Users report lacking reporting features. Pipedrive: Best for creating email marketing campaigns Image: Pipedrive Pipedrive offers robust email marketing software that helps users send email marketing campaigns to effectively engage with customers. Pipedrive’s campaigns can capture the attention of your ICP with customizable layouts and additional tracking, analytics and filtering features. Users can access the same intuitive drag-and-drop element from the sales CRM to create custom layouts or use a premade template. Reps can see contact information in lead profiles and all email communications on one dashboard. Why I chose Pipedrive Pipedrive is a top-scoring CRM solution that has made its way onto several of my guides, and for good reason. It