Singapore-headquartered Ellerton & Co. has launched a European practice based in Switzerland, as the independent communications agency looks to support European companies expanding into Asia and Asian brands entering Europe. Based in Switzerland, the European practice will offer strategic communications, media engagement, public affairs, human rights advisory, integrated marketing services and go-to-market support. Leading the new practice is Gloria Montgomery (pictured left), who joins the agency with experience in public affairs, human rights and strategic communications, including roles with the United Nations and Amnesty International. Don’t miss: Ellerton & Co. elevates leadership trio amid rapid expansion across Asia  The move marks the latest expansion for the Singapore-based agency, which said the new practice formalises work it has already been doing for clients navigating cross-border growth between Asia and Europe. According to the agency, European companies are increasingly looking to tap growth opportunities in Southeast Asia and India but often lack on-the-ground marketing infrastructure to localise messaging and navigate fragmented media landscapes. At the same time, Asian companies expanding into Europe face a similarly complex environment involving multiple markets, regulators and stakeholder groups. The expansion mirrors the agency’s Japan model, where about one in five clients are Japanese and local partnerships are used to adapt content for the wider region. Switzerland already accounts for a similar share of the agency’s client base, with Ellerton & Co. expecting its European business to grow along a comparable trajectory. Managing partner Oliver Ellerton (pictured right) said many of the agency’s European clients see clear growth opportunities in Asia but lack dedicated marketing teams in markets such as Singapore, Jakarta, Hanoi and Manila. “[European clients] need a partner who can be their team on the ground: localising messaging, working in their time zones, and helping them earn credibility in markets that don’t reward generic playbooks,” said Ellerton.  “Switzerland is the right place to anchor that practice. It’s where a meaningful share of our clients already sit, and it gives us the right footing for the rest of Europe,” he explained.  Meanwhile, Montgomery added that expanding into new markets now requires companies to navigate media, policy and stakeholder environments simultaneously. “The European practice builds on that: helping Asian clients build profiles across Europe’s diverse media and policy environments, and supporting European clients with the strategic communications, media engagement, and public affairs work that makes brands credible at home and abroad,” she said. In tandem, Prayaank Gupta, partner at Ellerton & Co said 88% of the agency’s briefs are now multi-market, with a growing number spanning both Asia and Europe.  The launch comes on the back of what Ellerton & Co. described as a record growth year, during which the agency more than doubled its revenue, entered India, launched its creative unit and secured mandates including EHL Hospitality Business School,VFS Global in ASEAN, and Ethiopian Airlines. Related articles:  Ellerton & Co. launches creative studio, expands across Greater Southeast Asia  Ellerton & Co. turns its focus on the Philippines with new senior hires Ellerton & Co. nabs new executive director to drive SEA expansion  source

With its modest length of just 20 ft (6 m), the Tulsi doesn’t have a whole lot of room for life’s luxuries. Still, the tiny house manages to fit the essentials for downsizing into its compact towable frame – and does so at an affordable price. Designed by Simplify Further Tiny Homes, the Tulsi is based on a double-axle trailer and has a pleasantly rustic exterior made up of engineered wood, with board and batten trim and tongue and groove accents. It’s relatively small for a North American tiny house – with many models measuring over twice its length – and more in line with Euro models like Quadrapol’s Cabana. The Tulsi tiny house’s interior measures 161 sq ft (15 sq m)Simplify Further Tiny Homes Its interior is finished in drywall, with vinyl flooring, and looks cozy and cabin-like. The center of the home is occupied by a combined kitchen/seating area. Understandably, the kitchen itself is simple and includes an induction cooktop, a sink, a fridge/freezer, and some storage. Rather than a proper living room with a sofa, the seating area is a small bench with cushions. This is perhaps the biggest drawback to the Tulsi’s compact layout – you’re obviously not going to be able to have many guests over. Indeed, the firm positions it more as a guest house than a full-time home. The bathroom is located next to the kitchen and accessed by a wooden door. It contains a shower, a small sink, and a flushing toilet that can alternatively be upgraded to a composting model. Surprisingly, given the Tulsi’s size, it includes a downstairs bedroom. Located on the opposite side of the home to the bathroom, it has a double bed and some storage. The secondary bedroom, meanwhile, is situated in the mezzanine loft area, over the bathroom. It’s accessed by a wooden ladder and is a typical loft room with a low ceiling and a bed. The Tulsi tiny house includes a downstairs bedroom with a double bed and some storageSimplify Further Tiny Homes The Tulsi is currently up for sale from just US$40,000 and lots of options are available, including the layout (the downstairs bedroom can be swapped for a living room) and materials used. It’s available for delivery in the US at extra cost, so those interested will need to contact the firm directly for more details. Source: Simplify Further Tiny Homes source

Emotional connection may soon matter more than brand loyalty itself, as consumers increasingly turn to AI for recommendations, advice and even companionship. This is according to an Accenture report, which found that 34% of consumers said they would switch from a preferred brand to one that makes them feel special, particularly amid ongoing economic uncertainty. The report, titled “Me, my brand and AI: The new world of consumer engagement”, surveyed more than 18,000 consumers across 14 markets including the US, UK, China, India and Australia. It found that generative AI is rapidly becoming embedded in daily life, with 72% of consumers using the technology regularly. More notably, 36% of active gen AI users described the technology as a “good friend”, while nearly one in 10 consumers already rank gen AI as their single most trusted source for purchase recommendations. Don’t miss: Brands struggle with AI disclosure as usage surges across marketing The findings point to a major shift in how consumers discover, evaluate and engage with brands. Rather than competing solely on price or convenience, brands will increasingly need to focus on emotionally resonant experiences and differentiated engagement. The report added that active gen AI users now see AI as one of their top purchase recommendation channels, second only to physical stores. Gen AI ranked ahead of social media, online marketplaces and even friends and family. At the same time, consumers are becoming more open to AI-powered commerce. According to the report, 75% of consumers are willing to use a trusted AI-powered personal shopper capable of understanding their needs and making purchases on their behalf. Against this backdrop, the report warned that brands risk becoming interchangeable if AI agents optimise decisions based purely on pricing or product specifications. Instead, it argued that brands should focus on experiences AI cannot commoditise, including emotional storytelling, immersive experiences and human-centred engagement. Zooming in locally, Christina Yeow, lead at Accenture Song Malaysia, said brands can no longer rely on transactional relationships if they want to remain relevant in an AI-driven environment. She said:  Consumers today are not just looking for convenience. They are looking for brands that understand them, anticipate their needs and make them feel valued. She added that AI presents an opportunity for brands to move beyond traditional personalisation towards more proactive and emotionally intelligent engagement. “Brands that succeed will be the ones that combine AI capabilities with authentic human connection. The technology can enable scale and relevance, but trust and emotional resonance still need to come from the brand experience itself,” she said. According to Yeow, this is especially critical as economic uncertainty continues to shape purchasing behaviour, with consumers becoming more selective about which brands they trust and remain loyal to. The report also highlighted growing concerns around authenticity in AI-generated interactions. About 45% of consumers said AI-generated content lacks personability, while 41% questioned its authenticity. As such, brands will need to strike a careful balance between automation and maintaining a human touch. Beyond marketing, the report also pointed to the rise of “agentic AI”, where AI systems can autonomously complete tasks and make purchasing decisions for consumers. It noted that this could fundamentally reshape traditional consumer journeys, potentially bypassing conventional touchpoints such as banner ads, search engines and retail media placements altogether. To prepare for this shift, brands are advised to strengthen their visibility within large language model ecosystems, invest in AI discoverability and build experiences that foster emotional loyalty rather than purely functional value. “As LLMs transition from being novelty tools to becoming trusted guides for consumers, the risk for brands is not just being misunderstood. It is the risk of becoming invisible. In the Singapore market, where digital maturity is high, brands must pivot from traditional SEO to GEO,” said Simone Morandi, SEA and Oceania lead at Accenture Song.  He added, “By providing high quality, legible data and real-time commerce signals, brands ensure they are not just represented by an algorithm. Instead, they are actively co-authoring the customer journey alongside it.” Morandi also noted that brands are entering an era of “skeptical consumption”, pointing to the report’s finding that 41% of consumers distrust AI-generated content. He explained that for brands in Southeast Asia, the challenge is no longer just about speed, but about standing out through authenticity, creativity and distinctiveness “Winning hearts, minds, and algorithms requires a human-centric approach that uses AI to amplify a brand’s unique personality rather than diluting it. In this new landscape, trust is the only currency that AI cannot commoditise,” he added.  The findings come as Southeast Asia continues to ramp up AI adoption across industries, even as many businesses struggle to turn implementation into measurable returns. According to a recent report by McKinsey & Company, 88% of companies globally now use AI in at least one business function, up from 78% a year ago. The report also found that nearly half of organisations in Southeast Asia have moved beyond pilot stages, placing the region slightly ahead of the global average, with Singapore leading adoption in the region. Related articles: AI shifts CMOs from marketing performance to growth accountability: Forrester   More companies miss revenue targets as AI and volatility reshape B2B growth   Are AI chatbots building the next walled garden? source

Hyundai Motor Company is tapping into the global rise of Korean culture with its support of K-Everything, a new four-part CNN original series hosted and executive produced by  Korean American actor Daniel Dae Kim, best know for his roles in Lost and Hawaii Five-0. Premiering on CNN International and streaming on HBO Max, the series explores the forces behind Korea’s growing influence across music, film, food and beauty. For Hyundai, the move marks a shift away from product-focused messaging towards culture-led storytelling, as the automaker looks to strengthen its connection with global audiences through its Korean roots. Don’t miss: Hyundai appoints new PR agency in Malaysia  Additionally, the partnership aligns with Hyundai’s “Progress for humanity” platform and positions the company alongside a broader narrative about Korea’s rise as a global cultural powerhouse. According to Hyundai, the collaboration reflects the company’s own journey from a domestic automaker to a global mobility brand, mirroring Korea’s transformation into a major exporter of culture and innovation. Across four episodes, K-Everything features voices from some of Korea’s biggest cultural industries. The music episode includes artists such as Psy, Taeyang and Jeon Somi, while the film episode features Lee Byung-hun and screenwriter Kim Eun-sook. The food episode spotlights chefs including Corey Lee and Mingoo Kang, while the beauty episode features model Irene Kim and beauty creator Leo J. “K-Everything marks a significant milestone as we develop a CNN Original Series with our long-standing brand partner HMC for our global audience,” said Cathy Ibal, senior vice president, CNN International Commercial. “We are proud to reach this inaugural moment where K-Everything will showcase the forces behind Korea’s cultural rise, tracing how distinct traditions evolved into global phenomena.” The series forms part of Hyundai’s broader global campaign with CNN International Commercial and builds on a 22-year partnership between the two companies. As brands increasingly look beyond traditional advertising, Hyundai’s latest move underscores how cultural storytelling is becoming a powerful way to build relevance and emotional resonance with audiences worldwide. Hyundai’s latest content push also reflects its broader efforts to align brand storytelling with social and environmental themes beyond mobility. Earlier this year, the company launched “Forests without names“, a global Earth Month campaign spanning South Korea, Argentina and Australia to spotlight underwater “sea forests” and their role in supporting biodiversity and absorbing carbon. The initiative invited the public to help name a marine ecosystem in Australia and built on Hyundai’s wider sustainability efforts, including seaweed restoration projects in Korea and marine waste clean-up programmes across 10 countries. Related articles:   Hyundai hands Malaysia creative duties to The SHOUT GROUP  Cheil Indonesia wins HD Hyundai account, leads creative and digital revamp Shah Rukh Khan and Deepika Padukone embroiled in Hyundai vehicle complaint   source

We’ve become big fans of Ovrlnd Camper’s innovative ultralight pickup toppers and even bigger fans of its videos. This time around, the Flagstaff builder outdoes itself on both fronts with a pop-up camping topper sized to a 1980 Mini 95 pickup, creating a camping truck that sizes comparably to a Japanese kei camper. And though it looks more like a toy at first, the rig is fully functional, offering over 6 feet (1.8 m) of standing room inside and a bed that can comfortably sleep two people. It’s the cutest camper you’ll see in the US this year (or probably any year). Originally called just the Mini Pick-Up, the little truck shared a platform with the Mini Van and was built between 1961 and 1983. It took on the name 95 during a revamp in 1978, a nod to its 0.95-tonne gross vehicle weight rating. With original engine options starting at 848cc, the tiny Mini truck that was built between 1961 and 1983 never had quite as small an engine as actual 660cc Japanese kei cars, but it did measure within the 134-in (340-cm) length that’s the maximum for kei vehicle designation. Its height of just 53.5 in (136 cm) and width of 55.5 in (141 cm) also fell well within modern kei regulations, giving the classic Mini a proper kei presence today. Ovrlnd’s Mini 95 makes an adorable camper for two people Ovrlnd Campers Ovrlnd says it won the 1980 Mini 95 at auction for a bid of US$22,000. It then went about building a custom-sized version of its wide-set Chubby pop-up camping topper fit to the tiny truck and its 4.5-foot bed. The decision to go with the Chubby sizing, which is 7 in (18 cm) wider than Ovrlnd’s standard models, was an easy one, expanding the sleeping proportions to a more feasible double bed width of 55 inches (140 cm) atop a slim pickup bed that measures roughly 43 inches (109 cm) wide from rail to rail. That double bed extends 74 inches (188 cm) in length. The rear sleeper platform panel pulls out to complete the bed, sliding away atop the front alcove panel during the day to clear out more volume inside. Even with the bed fully deployed, there’s still space just past the foot to drop down into the pickup box without having to slide the bed back. At 6.2 feet long, the bed is shorter than the 6.8-ft extended beds on its standard cabover toppers but still long enough for most adultsOvrlnd Campers Ovrlnd’s Mini 95 topper’s high-rising pop-up roof opens a full 6.5 feet (198 cm) of standing height atop the pickup bed floor – plenty for most full-size humans to stand comfortably when changing clothes. The topper even includes rails on the roof for adding a bike rack or other carrier system. Unlike on the typical truck, you could even reach cargo mounted to the top of the Mini 95 Ovrlnd topper from the ground, no need to jump up on the tailgate or a ladder to pull things on and off. On the downside, there may not be much of any payload to work with after accounting for the topper itself, driver and passenger, and basic camping gear and luggage. Ovrlnd estimates the miniaturized topper’s weight at 280 lb (127 kg) so with two people and other obligatory cargo, it might be pushing rather close to the 95 truck’s 560-lb (254-kg) payload. Even after that monster 1/2-in lift, the Mini 95 camper truck is low enough to mount a bike on the topper roof without a ladder Ovrlnd Campers As far as the actual truck goes, it features much of the original equipment, including bi-pane sliding windows that slide both forward and backward, the latter designed for dangling and ashing a cigarette. The original sub-1.0-liter engine was swapped with a slightly larger 1,275cc unit, and Ovrlnd gave the truck a big, ol’ off-road “lift” by simply adjusting the height nut on the rubber cone suspension. This raises ride height by about a 1/2 inch (1.3 cm) to compensate for the sag from the weight of the topper. The truck also received a full tune to perform comfortably at Flagstaff’s 7,000-ft (2,134-m) elevation after traveling from much closer to sea level at its previous home in Florida. Original components that lend to the truck’s character include the externally mounted door hinges, the stamped single-piece body-color grille, and the pin-drop tailgate that’s held in place by sliding pins rather than a modern locking closure. A very simple two-seat cabOvrlnd Campers Much like the giraffe-inhabited Puccino from earlier this year, Ovrlnd’s build brings a little innocent joy and whimsy to an overland (yay vowels!) space that has a tendency to take itself way too seriously. Consider it a counterpoint to the lifted Tacoma parked downtown every day with a roof full of Pelican boxes, rooftop tent out back, and all means of traction boards, LPG tanks, Rotopax canisters, shovels and jacks hanging off of every free space along the sides. We bet Ovrlnd has even driven it to more rugged places than some of those Tacomas will ever see. It looks like this custom build will exist solely as show truck and not evolve into any type of product. In fact, Ovrlnd founder and boss Jay Wellman can be heard in the walkthrough video saying, “No one’s ever gonna buy this.” Wellman does have the tendency to roll forward with a delightfully impromptu stream of consciousness throughout his videos, though, so maybe if you send an email request with some photos of your own wicked lil’ Mini 95 pickup he’ll build you one. Or maybe he’ll sell the complete shop camper truck somewhere down the line. Meanwhile, a standard Ovrlnd topper for a midsize truck starts at US$7,700 for the boxy, straight-popping Bivy or $8,700 for the cabover model. Adding the “Chubby” flared sidewall package tacks on $1,150. For a more in-depth dive of both Ovrlnd’s 1980 Mini 95 truck and its

Aging in a tiny house might not be easy if you have to contend with ladders and low ceilings, but with its extra-wide, primarily single-floor layout, the Rose has been designed from the ground (or wheels) up for long-term small living. Designed by Rewild Homes, the Rose is based on a triple-axle trailer and has a length of 30 ft (9.1 m), which is on the shorter side of average nowadays, though not overly small. However, its 10.6 ft (3.2 m) width really helps open things up and give it more apartment-like proportions compared to a typical tiny house. Once relatively rare, extra-wide tiny houses are becoming more common, with recent examples including Craft House’s Samuel and Teacup Tiny Homes’ Daphne. It makes sense too, because unless you’re set on traveling constantly, the additional space is probably a lot more valuable. The Rose tiny house’s kitchen includes an oven and four-burner cooktop, a double sink, and a full-size fridge/freezerRewild Homes The home’s exterior is finished in cedar and metal, while it’s topped with a metal roof. The interior, meanwhile, is finished in a mixture of wood, including hardwood floors. Its entrance opens onto an open living room and kitchen. Although the lack of furniture flatters the space in the promo pics, it does seem noticeably roomy in there and can comfortably fit a sofa and an entertainment center, for example. The kitchen itself is equipped with a double sink, an oven and four-burner cooktop, a full-size fridge/freezer, and quite a lot of cabinetry and shelving for a tiny house, with butcher block countertops. There’s also a storage closet near the entrance. A ceiling fan rounds out the space. From the open living area, a sliding door leads into the bathroom. This is arranged so that a glass-enclosed shower and flushing toilet are on one side of the room, with a washer/dryer and sink on the opposite. Butcher block counter space references the kitchen decor. Another sliding door leads into the home’s only bedroom. This is spacious and has a nice high ceiling. It contains a double bed and its own separate door connecting to the outside. Additionally, a removable ladder provides access to an adjacent loft (situated over the bathroom), which can be used for storage, but not as a sleeping area since there are no legally required egress windows installed. The Rose tiny house’s bedroom has ample headroom to stand upright, unlike a typical tiny house loftRewild Homes We’ve no word on the cost of the Rose, but for a ballpark idea the firm’s similar Thicket starts at CAD 160,000 (roughly US$117,000). Delivery is available throughout the USA and Canada, but those interested will need to contact the firm directly for pricing. Source: Rewild Homes source

The Dow Jones Industrial Average and other major stock indexes posted significant gains Friday after Iran proclaimed the Strait of Hormuz was “completely open,” while President Donald Trump stated the Iran war “should be ending pretty soon.” The news sent oil prices plunging, but Tesla (TSLA) and Palantir Technologies (PLTR) saw healthy gains on the stock market today. The Dow… Copyright ©2026 Investor’s Business Daily, LLC. All rights reserved. 87990cbe856818d5eddac44c7b1cdeb8 source

The Ministry of Transport (MOT) has appointed Bread Butter Bacon as its social media agency. The contract runs for one year with the option to extend up to two additional years. As the appointed agency, Bread Butter Bacon will be responsible for strengthening MOT’s online presence and driving engagement across its social media platforms, including Facebook, Instagram and TikTok. This also includes amplifying key transport messages and supporting MOT’s broader communications objectives through content-led storytelling and digital engagement. According to the tender documents seen by MARKETING-INTERACTIVE, Bread Butter Bacon will be tasked with developing a full social media content strategy and managing ongoing execution. This includes producing an average of 12 posts per month, consisting of carousel posts and short-form video content, as well as designing posters and infographics with a turnaround time of up to 48 hours for certain deliverables. Don’t miss: EDB and Enterprise SG open China agency pitch The agency will also be responsible for end-to-end community management, including monitoring comments and mentions across MOT’s social platforms, proposing responses where appropriate, and providing same-day alerts on negative sentiment arising from ministry announcements or developments. In addition, the scope of work includes media monitoring, performance reporting and strategic optimisation. Bread Butter Bacon will be required to deliver monthly reports covering community growth, content performance, engagement metrics and return on investment indicators, alongside recommendations informed by social media trends, case studies and platform developments. Beyond day-to-day content execution, the agency will be expected to support broader strategic initiatives, including ad-buy planning, influencer collaborations and potential expansion into emerging platforms. This includes identifying suitable key opinion leaders whose audiences and content styles align with MOT’s messaging objectives, as well as recommending posts for boosting based on performance data and budget considerations. MARKETING-INTERACTIVE has reached out to MOT and Bread Butter Bacon for more. The appointment comes as various government agencies continue to refresh their digital communications and social media capabilities, with a growing emphasis on content-led engagement, platform optimisation and audience growth across both local and international channels. Most recently, GovTech has appointed McCann Worldgroup Singapore to provide digital and social media channel management services across its corporate platforms. The contract runs for an initial one-year period, with an option to extend for a further year, bringing the maximum tenure to two years. The appointment covers strategy, content development and daily operations for GovTech’s official channels, which include Facebook, Instagram, LinkedIn, TikTok, X (formerly Twitter) and YouTube. These accounts operate under @GovTechSG, alongside dedicated handles such as @InsideGovTech and @GovTechSingapore. Additionally, the Intellectual Property Office of Singapore (IPOS) has appointed IPG DXTRA as its new public relations agency. Under the contract, IPG DXTRA will provide PR consultancy and media monitoring services on a retainer basis for one year, with an option to extend for a further year subject to performance and at IPOS’ discretion. Related articles: Yellow Ribbon Singapore names new PR agency URA names new social media agency PUB taps new social media agency source

Adidas is bringing football fandom to pets in Singapore with the launch of FIFA World Cup Federation Jerseys for Argentina and Japan, as part of its first-ever pet collection in the market. The jerseys mark a new addition to adidas’ pet line, allowing pets and owners to match kits for the upcoming World Cup. The collection will debut at Furkids Fiesta @ Clarke Quay Fountain Square on 15 May, before rolling out online and at selected adidas stores from 24 May. At its core, the range leans into the idea of pet-and-owner matching outfits, translating adidas’ signature design language into pieces that reflect the emotional bond between owners and their pets. Don’t miss: No thumbs, no problem: How pets are stealing the brand spotlight “As pets increasingly become cherished members of the modern family, Singapore has emerged as one of the region’s most vibrant pet communities,” said Chen Rui Yuan, adidas country manager, when MARKETING-INTERACTIVE reached out. “The whole idea was to extend the ‘Mini-Me’ concept, giving owners a way to visually connect with their pets through shared style.” According to Chen, pets are now central to how consumers live and socialise, with pets today increasingly seen as part of the family and an extension of consumers’ lifestyles, especially among younger urban audiences. The market is also evolving beyond basic pet care into experiences, community, and lifestyle. This comes in the form of pet café culture, outdoor activities and social content. Furthermore, the World Cup tie-in reflects the brand’s broader cultural approach. “The World Cup represents the pinnacle of football, but it has always been a global moment of community, connection and passion. Extending the pet collection into World Cup jerseys was a natural progression,” Chen explained. The collection currently features Argentina and Japan jerseys, a choice Chen said reflects strong emotional and cultural ties in Singapore. “As the reigning World Cup champions and one of adidas’ most iconic federation partners, Argentina commands a global fan base that includes Singapore,” he said. Meanwhile, Japan holds a special place in the hearts of fans in this part of the world, with Japanese culture deeply woven into Singaporean life. While he stopped short of confirming expansion, Chen added that the brand would love for more Singaporean pawrents to be able to celebrate the World Cup alongside their pets. On whether the collection signals a long-term move into the pet category, Chen said the response so far has been positive, with adidas keeping a close eye on consumer reaction. Beyond World Cup jerseys, key pieces from the collection also include the ‘Cali tee’, a cotton single-jersey staple available in four colourways (ballet pink, light blue, bright yellow and Rhine green). The tee features adidas’ Three Stripes detailing and Trefoil branding, and is designed across an inclusive size range for small, medium and large pets. The collection extends into accessories, including a premium leather collar in burgundy and black, finished with gold-tone Trefoil detailing. Through its “Made for you” customisation arm, adidas is also offering personalised elements such as LED Trefoil collars and customised pet bandanas, with vinyl heat press lettering available at selected locations. The launch sits within adidas’ wider FIFA World Cup 2026 storytelling and cultural platform, which has leaned heavily into nostalgia, star power and global football mythology. Recent efforts include “Backyard legends”, a cinematic campaign fronted by Timothée Chalamet that reframes informal street play as the foundation of football greatness. Built on its long-running “You got this” platform, the film pushes a simple idea, that greatness does not start under stadium lights, but in backyards, cages, parking lots and any patch of ground where the ball rolls. It also comes alongside the return of the Trefoil logo to World Cup kits for the first time in 36 years across 25 federations, blending retro design cues with modern performance innovation to connect heritage, culture and contemporary fandom. The kits were unveiled earlier in March at a high-energy launch event in Los Angeles, transforming a standstill of cars into a street-style celebration of football culture with performances by Kaytranada and Baby Keem. Related articles: adidas Originals and Samuel L. Jackson go on a Superstar hunt What ‘authentically Singaporean’ means for global brands like adidas adidas kicks off FIFA World Cup 2026 festivities with star-studded short film source

Dow Jones futures rose modestly early Friday, along with S&P 500 futures and Nasdaq futures. President Donald Trump says a U.S.-Iran ceasefire still holds, despite the two sides exchanging fire late Thursday. The April jobs report is due before the open. CoreWeave (CRWV), Rocket Lab (RKLB), Cloudflare (NET), Applied Optoelectronics (AAOI), IREN (IREN) and MP Materials (MP) were notable earnings… Copyright ©2026 Investor’s Business Daily, LLC. All rights reserved. 87990cbe856818d5eddac44c7b1cdeb8 source