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Kantar Media has unveiled a new brand identity, rebranding as Fifty5Blue following its separation from Kantar Group and acquisition by investment firm H.I.G. Capital in August 2025. The global rollout introduces a refreshed visual identity designed to reflect clarity, focus and confidence, while existing products and businesses, including Ibope, TGI and TechEdge, will continue operating within the Fifty5Blue portfolio.  Despite the name change, the company said clients can expect continuity in measurement standards and partnerships as the organisation evolves its role amid industry change. Don’t miss: WPP reportedly revamps creative agency structure in major overhaul The rebrand marks a new phase for the audience measurement company as it positions itself as an independent player focused on helping advertisers, agencies, media owners and platforms navigate an increasingly fragmented media ecosystem. According to the company, Fifty5Blue will centre its strategy on enabling better decision-making across content and advertising investments at a time when marketers face an overabundance of datasets and rapidly shifting audience behaviours. Patrick Béhar, global CEO of Fifty5Blue, said the new identity reflects the company’s ambition to simplify complexity for clients operating in a crowded data landscape. “In a world full of noise, with no shortage of data, we believe clarity is the real differentiator,” said Béhar. “Our role is to remove unnecessary complexity, provide the right data with the most rigorous methods and help our clients gain the clarity to make better decisions.” The rebrand follows a year of transformation under independent ownership, during which the business invested in talent, technology and partnerships aimed at accelerating innovation while maintaining its measurement standards. Béhar added that independence has allowed the company to move faster and sharpen its long-term focus while remaining anchored in transparency and rigour. As part of its next growth phase, Fifty5Blue plans to expand hybrid measurement solutions combining panel-based data with large-scale datasets, alongside deeper investment in artificial intelligence capabilities. The company said AI will enable clients to interrogate real-time proprietary data more easily while supporting tools across the full advertising funnel. The rebrand follows the company’s acquisition by H.I.G. Capital, a global alternative investment firm with approximately US$70 billion in capital under management. Headquartered in London, Kantar Media operates across more than 60 markets, providing audience measurement, cross-media analytics and media validation solutions that help brands, agencies and media owners understand audience behaviour, advertising effectiveness and evolving media consumption patterns. Closer to home, Kantar recently appointed Rika Sharma as executive managing director for its Southeast Asia cluster and Singapore business. Sharma will lead Kantar’s growth and strategic alignment across the region, with a focus on strengthening client partnerships and accelerating the company’s regional momentum. She will also focus on advancing Kantar’s global vision across Southeast Asia, while strengthening talent development and cross-market collaboration to deepen the company’s regional impact. Showcase your most innovative content and gain recognition from a panel of industry leaders by entering the inaugural Content360 Awards. Submit your work today and be part of the celebration that honours the campaigns defining the future of content marketing. Related articles:   Kantar Media names former WPP CEO Mark Read as chairman Kantar SG names new head of creative and media business  Kantar names new Indonesia MD to spearhead growth and transformation source

This month, MARKETING-INTERACTIVE is running its Women Who Lead podcast series in conjunction with International Women’s Day, spotlighting female leaders across the region’s agency landscape. The series unpacks leadership journeys, hard-earned lessons, and what meaningful progress truly looks like across marketing, advertising, and communications. This fourth episode features Naiyen Wang, managing director for Southeast Asia at We Are Social, who reflects on stepping into leadership while raising young twins, and why giving others opportunities matters more than ever. Listen to the full conversation here on YouTube: Don’t miss: Women who lead: Zora Health’s Anna Haotanto rewrites women’s health through entrepreneurship As a market lead, Wang describes her role as being accountable for “the growth of the agency, the reputation of the agency, and obviously the talents” within it. Leadership, she admits, is a constant balancing act. “It’s very hard to keep everything at the same level all the time,” she says, noting that tough decisions are sometimes necessary “for the general good.” Motherhood reshaped that perspective. Wang had her twins in 2018 and returned to work during maternity leave to support a pitch, something she says she genuinely looked forward to. “The reason I was able to do that was because there was a strong support system,” she explains, crediting family and her helper for enabling her to continue building her career. Hybrid work arrangements have also made a difference. “It does help a lot,” she says, adding that flexibility benefits “both mom and dad, or people handling caretaking.” Still, she is intentional about setting boundaries. “A non-negotiable is that I always try to be home for dinner with the kids,” she shares. In line with the International Women’s Day theme of giving to gain, Wang believes leaders should create more pathways into the industry. She hopes agencies can look beyond linear CVs and “give people opportunities” even if their backgrounds are adjacent or unconventional. While progress has been made, she believes more can be done to make workplaces truly inclusive, from practical support such as maternity facilities to ensuring fathers are equally empowered. “Men have a big role to play,” she says. “There’s a lot to be celebrated within our industry, and there’s a lot to be achieved.” Also catch the podcast on Spotify: Tune into the rest of this conversation on your favourite podcast platforms, by searching up Marketing Connected. For all the visual people out there, we’ve got your back as well, with our vodcasts on YouTube. Related articles:Women who lead: Mutant’s Lina Marican on embracing leadership despite self-doubtWomen who lead: Burson Indonesia’s Marianne Admardatine on making compromises, not sacrificesWomen who lead: ‘I’m in the business of serving clients,” says Publicis Groupe’s Amrita Randhawa source

Market research and data analytics platform company, Milieu Insight has appointed Cindy Pang (pictured) as chief executive officer (CEO), Southeast Asia, effective immediately, as the market research and data intelligence firm sharpens its focus on regional growth. In her new role, Pang will report to group CEO Sundip Chahal and oversee strategy, commercial execution and expansion across all Southeast Asian markets. She will also serve as a bridge between clients and Milieu Insight’s product, platform and delivery teams, translating shifting market demands into actionable innovation. Pang brings over two decades of experience in consumer insights and market research, having held senior leadership roles across global research and consulting firms. Throughout her career, she has led regional teams, strengthened quantitative and strategic research capabilities, and advised brands across finance, hospitality and consumer goods. Her work has centred on elevating the role of insights in driving business transformation and customer centric decision making. Don’t miss: Milieu Insight Yay or Nay AI-led marketing  Commenting on the appointment, Chahal said Pang’s leadership comes at a pivotal time for the company’s Southeast Asia ambitions. “Cindy’s appointment marks an exciting milestone for Milieu Insight as we strengthen our ongoing commitment to Southeast Asia. She brings the kind of leadership we need at this stage of our growth. With a sharp commercial mind, a genuine passion for insights, and the regional expertise to nurture client relationships, I am confident that together, we will steer our market presence to the next level,” he said. For Pang, stepping into the regional CEO role comes amid rapid shifts in how brands access and interpret data, particularly with the rise of large language models and real time information tools. “To grow we’d first have to acknowledge the accelerating landscape shift. LLMs, as an example, have dramatically improved access to real-time information, and it’s on us to stay malleable, adapt and remain relevant,” she told A+M exclusively. Rather than viewing AI driven tools as competition, Pang sees them as reinforcing Milieu Insight’s core value proposition. While LLMs can generate and contextualise information based on what is already available, she pointed out that they cannot replace proprietary, empirical data collected directly from consumers. “LLMs generate and contextualise based on what’s already out there; what they can’t do is generate empirical observations about human attitudes and preferences from proprietary data collected from millions of consumers, year on year. “That data is our competitive advantage, and we’re super-focused on making it more accessible. Our Canvas platform puts data directly in the hands of our clients, and our Portraits ecosystem gives brands a future-proof view of their consumers in the markets they’re interested in. We want to build the operating system for decision-makers, and we’re confident we can do that,” she added. The appointment follows the recent addition of Gaurang Kotak as chief operating officer (COO) and forms part of Milieu Insight’s broader effort to strengthen its executive bench. With leadership now in place across technology, regional operations and finance, the company is positioning itself for sustained growth across Southeast Asia, alongside its UK and US markets. At the end of 2024, Milieu Insight named Sundip Chahal as its new group CEO. Drawing on his extensive network and experience, Chahal was set to continue strengthening Milieu Insight’s position in Southeast Asia while spearheading the company’s growth into new global markets such as the US and the UK. Chahal joined Milieu Insight after an 18-year tenure at research company YouGov where he rose from the position of brand index sales director in November 2005 to become its group chief operating officer from 2014 to 2024. Related articles: SQREEM Technologies appoints ex-dentsu APAC chief as group CEOFormer VML CEO Audrey Kuah joins DBS as group marketing and communications head Milieu Insight nabs former YouGov chief as new CEO  source

Formula 1 has kicked off its 2026 season with a new campaign, “All to drive for” featuring actor Damson Idris alongside all 22 F1 drivers. The campaign marks the start of the season in Melbourne on 6 March and opens with Idris asking fans “You think you know Formula 1?” before urging them to think again. Idris is joined by reigning world champion Lando Norris, who said “everything is changing,” followed by the rest of the grid delivering the campaign’s narrative. This includes Oscar Piastri, Lewis Hamilton, Max Verstappen, Charles Leclerc, Sergio Perez and Fernando Alonso. Don’t miss: Beyond the track: How brands took pole position online at 2025 Formula 1 Singapore GP  The high-octane trailer will run across Formula 1’s digital platforms, broadcaster networks and paid social channels. Alongside the digital push, out-of-home posters reading “New cars, new power, new teams, new passion, all to drive for” are running in London, New York, Los Angeles and Melbourne. “The 2026 season welcomes Formula 1’s next generation of racing, with new cars, new engines, and a whole new style of driving. It’s the biggest shake up our sport has ever seen with the playing field levelled as each team battles to produce the best car and performance,” Emily Prazer, chief commercial officer at F1, said. “The campaign invites fans both old and new to get involved at a time where every lap is unpredictable, and it’s all to drive for.”  As fans rev up for the upcoming seasons, brands have also joined the fast lane with their own partnerships and campaigns. Last week, digital payments Visa announced a multi-year renewal and expansion of its global partnership with Red Bull F1 Team’s Oracle Red Bull Racing and Visa Cash App Racing Bulls.  Building on its 2024 partnership, the renewed agreement reinforces Visa’s commitment to the sport, while introducing new branding rights, enhanced hospitality assets and immersive experiential opportunities across both teams. Visa will also continue as a title partner for both Visa Cash App Racing Bulls Formula One and its F1 Academy Programme.  In the world of fashion, adidas dropped a lifestyle-meets-performance collection together with the Audi Revolut F1 team. The collaboration spanned over 160 pieces, giving fans a choice between official teamwear and a lifestyle-focused fanwear line. In the FMCG category, Sting Energy kicked off its Formula 1 push with a high-impact collaboration with the Mercedes-AMG PETRONAS F1 Team. The move builds on PepsiCo’s multi-year global partnership with Formula 1, signed in 2025, which positioned Sting Energy as the sport’s official energy drink. The partnership was introduced through a first-of-its-kind digital film where the F1 car itself announced the collaboration. No celebrity. No spokesperson. Just the engine building into a clear “STINGGG” moment. The campaign rolled out across India, Pakistan, Thailand, the Philippines and Vietnam through a multi-phased approach designed around speed and spectacle. The reveal was amplified through landmark projections across Asia, including Bandra-Worli Sea Link in India, Saigon Marina IFC Tower in Vietnam and Lahore’s Shahi Qilla in Pakistan. The spectacles drew crowds and fuelled organic sharing, turning cityscapes into cultural canvases.  Showcase your most innovative content and gain recognition from a panel of industry leaders by entering the inaugural Content360 Awards. Submit your work today and be part of the celebration that honours the campaigns defining the future of content marketing. Related articles:   Standard Chartered shifts gears with Formula 1 partnership  KitKat breaks into Formula 1 with world-first chocolate car and major Australian rollout  Jakarta joins global F1 spotlight as PUMA x McLaren Racing drops new lifestyle collection source

Foodpanda is making life more delicious with a new regional brand campaign aimed at transforming the delivery experience from simple convenience to everyday value.  The campaign, “Make life delicious”, positions the delivery platform as a partner for the modern city-dweller, focusing on seamless experiences, everyday choice and smart savings. It also promises reliable delivery for meals and groceries, a broad ecosystem of local and international favourites, as well as exclusive perks for pandapro subscribers.  Running in Singapore, Malaysia and the Philippines, the campaign features a refreshed visual identity and high-energy activations. In Singapore, users can look forward to SG$8 off selected restaurants including favourites such as KOI Thé, Domino’s, Jollibee, MOS Burger, PastaMania, Shake Shack and more until 22 March 2026. In addition, pandapro members can receive free delivery on select restaurants. Don’t miss: foodpanda HK’s director of marketing to depart after 4 years  A broader rollout across APAC is planned throughout 2026.  MARKETING-INTERACTIVE has reached out for more information.  The campaign comes as consumer behaviour hits a turning point with delivery evolving into a strategic lifestyle tool. According to foodpanda, 34% of consumers note that delivery grants them more quality time with loved ones.  As lifestyles become more demanding, trust, ease of use and value for money remain key considerations for consumers. Increasingly, value is defined not only by price, but also by reduced stress and time saved. As such, delivery services are becoming more integrated into daily routines as part of how consumers navigate work, family and personal commitments. “Modern life moves fast, and our mission is to move faster,” said Selin Suzer, VP of brand and campaigns, foodpanda. “‘Make life delicious’ is about elevating the everyday. It’s about ensuring that every meal and grocery run is an opportunity for our customers to reclaim their time and enjoy the best their city has to off er without the wait.” The “Make life delicious” campaign also ties into foodpanda’s broader efforts to make pandapro more than just a food delivery subscription. In October last year, the platform expanded pandapro into daily commutes through a partnership with ride-hailing platform, TADA. The collaboration gave pandapro subscribers exclusive ride discounts, while TADA users could redeem a complimentary two-month pandapro subscription. Subscribers could also enjoy a suite of benefits across food delivery, pick-up, groceries and rides, including SG$3 off delivery fees, 10% off pick-up orders, 20% discounts on selected restaurant menus, 3% off groceries, and monthly ride vouchers.  Showcase your most innovative content and gain recognition from a panel of industry leaders by entering the inaugural Content360 Awards. Submit your work today and be part of the celebration that honours the campaigns defining the future of content marketing. Related articles:  foodpanda Singapore names new head of marketing and growth  foodpanda crowns local foodie favourites in SG60 hall of fame  foodpanda SG names new managing director  source

Guinness is turning up the cheer this St. Patrick’s Day with three weeks of festivities across Singapore. The Irish stout is taking the pub vibe out of four walls and onto the streets, blending local charm with Irish merriment to make every gathering “A lovely day for a Guinness”. The celebrations kick off with “The Guinness hangout”, a pop-up experience at Emerald Hill (26 to 27 February) and Far East Square (5 to 6 March). Visitors can enjoy complimentary half pints, live music, interactive activities, and bites from the island’s top pubs. Don’t miss: Guinness turns match nights into immersive fan moment with Premier League clubhouse Highlights include the ‘Guinness pint parade’ led by the pint mascot and a New Orleans-style brass band, DJ sets by Mya and Sivanesh, a ‘Pour your own pint’ challenge, and the playful Tattoo gachapon for temporary Guinness-themed tattoos. Following which, The St. Patrick’s Day Street Festival, happening from 13 to 15 March, will transform Boat Quay into a riverside celebration of culture, music, and community. Jointly organised with Singapore River One, the festival features three stages of entertainment, from Celtic rock by Gan Ainm to local DJs SHANE2SWEET and CANDICEB. Spilling St. Patrick’s Day cheer across Singapore, fans can also look forward to Irish cultural performances by Comhaltas Singapore and Irish Inspirational Dance Singapore. Meanwhile, temporary glitter tattoos and face painting add a festive flair. Additionally, Muddy Murphy’s will host a ‘Fatti Burke x Guinness’ pop-up store from 10 to 17 March, along with a ‘17:59 Guinness Moment’ on 14 March, celebrating the brand’s 1759 heritage. Grab is named official transport partner, offering SG$3 rides to and from the festival, plus SG$9 Guinness pints via Grab Dine Out Deals at 50+ venues. Fans can collect limited-edition merchandise, including T-shirts, pint-shaped bags, and camping chairs, via the Guinness Passport digital rewards programme. “Over the years, the festival has grown from a humble one-day event into an iconic three-day celebration,” said Michelle Koh, executive director at Singapore River One. “What makes this meaningful is the vibrant cultural collision. Irish craic meets the Singaporean love for a good makan and social gathering, bridging the two cultures through shared revelry and hospitality. At the festival, the distinction between local and expat blurs into a sea of green jerseys and Guinness pints.” This builds on Guinness’ efforts to celebrate local culture and community, as seen last September when the brand kicked off the 2025/26 Premier League season in Singapore with a collaboration with local illustrator Tobyato. The limited-edition collection of jerseys and merchandise, available at bars, coffee shops, supermarkets, online platforms and delivery apps, blends football fandom with homegrown creativity. Designs featured Tobyato’s signature style, iconic Guinness motifs such as the pint-balancing toucan and a ‘Kallang wave’ homage. The collab also saw complementary merchandise including caps, sling bags and sports towels. Showcase your most innovative content and gain recognition from a panel of industry leaders by entering the inaugural Content360 Awards. Submit your work today and be part of the celebration that honours the campaigns defining the future of content marketing. Related articles:  Guinness pairs boisterous pub singalongs with Singlish for St Patrick’s Day  Guinness scores with Premier League trophy showcase at Pavilion KL   Guinness Malaysia crowns its first chief pint officers   source

Stanley 1913 has appointed Access Communications as its public relations agency in Singapore and Malaysia for 2026, as the lifestyle drinkware brand looks to deepen its presence across the region. The agency will lead strategic storytelling and regional communications efforts aimed at strengthening Stanley 1913’s footprint in both markets. Founded in 1913, the brand began as rugged, built-for-life drinkware and has since evolved into a lifestyle staple. Once associated primarily with the outdoors, Stanley products are now commonly seen in fitness studios, workplaces and on city commutes. Don’t miss: Singapore Tourism Board picks PR agency In recent years, Stanley 1913 has gained traction through limited-edition colour drops and collaborations that have sold out quickly, positioning its drinkware as both functional and collectible. Through the partnership, Access Communications will focus on building brand moments, fostering community engagement and amplifying conversations around modern lifestyle, thoughtful design and sustainability in Singapore and Malaysia. MARKETING-INTERACTIVE has reached out for more information.  The appointment comes as Access Communications continues to expand its portfolio of lifestyle and consumer brands in Singapore. Last month, CASETiFY appointed Access Communications as its official public relations agency in Singapore. The agency is managing local media engagement, serving as the main point of contact for press materials, interviews and enquiries. Over the next 12 months, the partnership will focus on strengthening brand visibility, deepening engagement with media and key opinion leaders, and supporting major product launches, reinforcing CASETiFY’s positioning at the intersection of technology, fashion and self-expression. Showcase your most innovative content and gain recognition from a panel of industry leaders by entering the inaugural Content360 Awards. Submit your work today and be part of the celebration that honours the campaigns defining the future of content marketing. Related articles: Raffles Hotels & Resorts picks regional PR agency for Asia   Volt Auto picks PR agency as Dongfeng expands in SG   OPPO appoints PR and media agency partners in Singapore source

Deliveroo is set to end its operations in Singapore, marking the close of its 11-year presence in the market. In a statement issued on 25 February 2026, the food delivery platform confirmed it will begin an orderly wind down process following a review of country specific conditions and a renewed focus on markets where it sees the clearest path to sustainable scale and long-term leadership. The platform will remain live until 4 March 2026. “This is a difficult decision and follows a review of country specific conditions, and our focus on investing where we see the clearest path to sustainable scale and long-term leadership,” the company said in a statement. Miki Kuusi, head of DoorDash International, CEO of Deliveroo and co-founder of Wolt, added: “Over the last eleven years we have been proud to help shape food delivery in Singapore, giving consumers access to a wide variety of restaurant and grocery partners. “To all of the employees, customers, partners, and riders who have been on this journey with us and supported us along this journey, thank you.” Don’t miss: DoorDash completes Deliveroo acquisition, officially launches in Singapore Deliveroo said it will work closely with local teams to support customers, partners and riders through the transition. The Singapore exit forms part of a broader international portfolio review by parent company DoorDash. In a separate announcement, DoorDash confirmed it is winding down operations across four countries under its Deliveroo and Wolt brands, namely Qatar, Singapore, Japan and Uzbekistan. Kuusi said: “We’ve made the difficult decision to wind down operations in Qatar, Singapore, Japan, and Uzbekistan. Our priority is supporting our teams and partners through an orderly transition as we focus on the geographies where we can offer the best products and build for long term success.” DoorDash stated that the actions are not expected to materially impact its financial outlook, and that guidance ranges previously provided on 18 February 2026 remain unchanged. Founded in 2013, DoorDash operates in more than 40 countries and positions itself as a local commerce platform connecting consumers, businesses and couriers. With Deliveroo and Wolt forming part of its growing international portfolio, the company said it continues to combine global scale with local expertise to serve communities worldwide. Back in October, MARKETING-INTERACTIVE reported on DoorDash’s officially entry into Singapore, following the completion of its acquisition of Deliveroo. In an open letter, Tony Xu, DoorDash co-founder and CEO had at the time, described the move as “the beginning of a new chapter, not the end of an old one”, assuring that the Deliveroo app and its products “aren’t going anywhere”. Xu said the combination of DoorDash’s global scale and technology with Deliveroo’s existing operations would allow the company to “serve more people, in more places, with greater impact”. He added that the company will continue building on Deliveroo’s foundation across its three key audiences: consumers, merchants and riders. Earlier in March 2025, Deliveroo decided to exit its Hong Kong operations through a sale of certain assets to its competitor foodpanda and the closure of other assets. Deliveroo Hong Kong’s platform went offline after 7 April 2025. “There are several dynamics specific to the Hong Kong market which led the Board to consider strategic options and, given the group’s commitment to disciplined capital allocation, determine that it would not serve shareholders’ best interests to continue to operate in Hong Kong,” said the company’s statement. Related articles: Is Deliveroo’s exit in HK an alarm or opportunity to remaining players? #IWD2025: Deliveroo SG’s Lee Minjoo on challenging gender bias in marketing IKEA wins praise with trendjacking post upon Deliveroo HK’s exit source

Heritage TCM brand Eu Yan Sang has appointed Agency Design, led by fractional CMO Bassam Abdel-Rahman, to steer its brand and growth marketing strategy as it approaches its 150th anniversary. The partnership follows a competitive pitch and comes as the company looks to refresh its brand while preserving the trust built over nearly 150 years. Abdel-Rahman will work alongside Eu Yan Sang’s leadership and in-house teams on brand strategy, growth marketing, and digital and eCommerce acceleration. The project will span key international markets, including Singapore, Hong Kong and Malaysia, signalling a more global approach to the company’s marketing efforts. Don’t miss: Eu Yan Sang Singapore and Jeanette Aw bring heart to CNY gifting Abdel-Rahman brings over two decades of marketing leadership across Europe, the US and Asia-Pacific. Most recently, he was chief marketing officer at Zenyum from 2023 to 2024. Prior to that, he served as managing director and global group brand director at 72andSunny. In the past, Abdel-Rahman has also held positions at BBH APAC and TBWA. His fractional leadership model offers senior-level strategic guidance while maintaining agility and execution focus. The appointment reflects a wider trend of heritage brands turning to specialist and fractional partners to combine strategic depth with nimble operations during periods of transformation. “As we approach our 150th anniversary, this is the right moment to ensure we are setting the brand up for the next chapter,” said Satoshi Yoshida, Eu Yan Sang International, acting chief executive officer and chief strategy officer. He added, “We were looking for partners who could respect our heritage while helping us build a more modern approach to marketing. Abdel-Rahman and the Agency Design team bring complementary strengths that give us confidence as we move forward.” In tandem, Abdel-Rahman said, “Reaching 150 years is an extraordinary milestone. The opportunity isn’t just to celebrate longevity, but also to ensure the brand remains relevant, trusted, and culturally meaningful for the next generation of consumers, without diluting what makes Eu Yan Sang special.” The move follows Eu Yan Sang’s recent focus on heritage-led storytelling and premium design. Last month, the brand partnered with Jimmy Choo for Lunar New Year 2026, unveiling the limited-edition “Auspicious harmony” treasure chest hamper. Designed under Jimmy Choo’s creative direction, the collector-style gift set reimagines festive gifting through craftsmanship, cultural symbolism and emotional value, and was launched via an intimate, experience-driven approach across Singapore and Malaysia. Showcase your most innovative content and gain recognition from a panel of industry leaders by entering the inaugural Content360 Awards. Submit your work today and be part of the celebration that honours the campaigns defining the future of content marketing. Related articles: Eu Yan Sang captures the highs and lows of adulthood in festive microdrama  Domino’s turns up the crave factor with first brand refresh in 13 years  BreadTalk picks brand refresh partner amid 25th anniversary push source

Zeno Group has appointed Khushil Vaswani as managing director of its Singapore office, strengthening its leadership bench as the market continues to serve as a strategic hub for Asia Pacific operations. In his new role, Vaswani will oversee senior client relationships and drive integrated, multi market work across the region. Reporting to David Lian, regional president for Zeno Asia, Vaswani’s appointment comes amid strong business momentum for the agency and the continued expansion of its corporate and fintech portfolio. Vaswani brings 20 years of experience across leading global agencies, delivering multi-market programmes for brands spanning financial services, fintech, travel and hospitality, entertainment and sports. He joins from Ruder Finn Era, where he led five markets across Southeast Asia as chief growth officer based in Bangkok. He had joined the company as COO initially.  Don’t miss: Agency agenda: Barby Siegel on future-proofing Zeno’s agency model  Known for pairing creativity with commercial acumen, Vaswani has built a track record of delivering measurable business impact. He is also a seasoned issues and crisis specialist, having worked at Weber Shandwick for over a decade, and also a short stint at Wachsman. Vaswani said he was drawn to the agency’s positioning at the intersection of kindness and ambition, and its focus on delivering business impact through bold thinking backed by systems and technology.  “Singapore continues to play a pivotal role in Asia Pacific, and there is tremendous opportunity to help brands navigate complexity, earn attention meaningfully, and unlock growth. I’m looking forward to building on the strong momentum here and shaping what’s next for our clients and our people,” he added.   Meanwhile, David Lian, regional president, Zeno Asia, said Vaswani’s blend of strategic depth and entrepreneurial drive makes him well suited to lead the Singapore business at a time when more clients are seeking multi market counsel across Southeast Asia. “Khushil’s leadership will help us scale our capabilities, strengthen senior client partnerships, and further cement Singapore’s role as a regional growth engine for Zeno.”   Zeno Singapore has been expanding its integrated capabilities across corporate affairs, brand, digital and creative, supporting clients with strategies designed to drive influence, reputation and tangible business results across Asia Pacific. Vaswani takes over the helm from Swyn Evans, who had been named as Zeno Group’s MD for Singapore back in September 2023. Evans joined from Fleishman Hillard/Omnicom PR Group, where she served as senior vice president and partner as well as lead consultant for Southeast Asia, financial services. Based on Evans’ LinkedIn profile, she had left the role back in October 2025.  Speaking on Marketing Connected’s Agency Agenda, Zeno’s global CEO Barby K. Siegel had recently shared how Zeno is retooling its global operations while returning to double digit growth in Asia Pacific. AI sits at the heart of this evolution. Siegel notes that communicators are no longer creating content solely for journalists or audiences. Increasingly, they are writing for machines. “If you are writing a press release, you are writing it for the machine because that is the content the LLMs (language learning models) will pull,” she said. Zeno built GEOfluent to help brands understand how they appear in generative models and is developing tools that let clients “make sure information is accurate and showing up in the right ways.” Showcase your most innovative content and gain recognition from a panel of industry leaders by entering the inaugural Content360 Awards. Submit your work today and be part of the celebration that honours the campaigns defining the future of content marketing. Related articles: Zeno Australia drives off with Chery Motors PR account David Lian takes on APAC regional president role at Zeno Group Zeno Group names new SG managing director source