By Allison Grande ( November 6, 2024, 11:31 PM EST) — Consumer review platform Sitejabber has agreed to stop misrepresenting that its content comes from individuals who have already received the rated product in order to resolve the Federal Trade Commission’s claims that this conduct led to the inflation of average metrics on its site, the agency said Wednesday. … Law360 is on it, so you are, too. A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions. A Law360 subscription includes features such as Daily newsletters Expert analysis Mobile app Advanced search Judge information Real-time alerts 450K+ searchable archived articles And more! Experience Law360 today with a free 7-day trial. source

The U.K. government has launched a free self-assessment tool to help businesses responsibly manage their use of artificial intelligence. The questionnaire is intended for use by any organisation that develops, provides, or uses services that use AI as part of its standard operations, but it’s primarily intended for smaller companies or start-ups. The results will tell decision-makers the strengths and weaknesses of their AI management systems. How to use AI Management Essentials Now available, the self-assessment is one of three parts of a so-called “AI Management Essentials” tool. The other two parts include a rating system that provides an overview of how well the business manages its AI and a set of action points and recommendations for organisations to consider. Neither has been released yet. AIME is based on the ISO/IEC 42001 standard, NIST framework, and E.U. AI Act. Self-assessment questions cover how the company uses AI, manages its risks, and is transparent about it with stakeholders. SEE: Delaying AI’s Rollout in the U.K. by Five Years Could Cost the Economy £150+ Billion, Microsoft Report Finds “The tool is not designed to evaluate AI products or services themselves, but rather to evaluate the organisational processes that are in place to enable the responsible development and use of these products,” according to the Department for Science, Innovation and Technology report. When completing the self-assessment, input should be gained from employees with technical and wide business knowledge, such as a CTO or software engineer and an HR Business Manager. The government wants to include the self-assessment in its procurement policy and frameworks to embed assurance into the private sector. It’d also like to make it available to public-sector buyers to help them make more informed decisions about AI. On Nov. 6, the government opened a consultation inviting businesses to provide feedback on the self-assessment, and the results will be used to refine it. The rating and recommendation parts of the AIME tool will be released after the consultation closes on Jan. 29, 2025. More must-read AI coverage Self-assessment is one of many planned government initiatives for AI assurance In a paper published this week, the government said that AIME will be one of many resources available on the “AI Assurance Platform” it seeks to develop. These will help businesses conduct impact assessments or review AI data for bias. The government is also creating a Terminology Tool for Responsible AI to define and standardise key AI assurance terms to improve communication and cross-border trade, particularly with the U.S. “Over time, we will create a set of accessible tools to enable baseline good practice for the responsible development and deployment of AI,” the authors wrote. The government says that the U.K.’s AI assurance market, the sector that provides tools for developing or using AI safety and currently comprises 524 firms, will grow the economy by more than £6.5 billion over the next decade. This growth can be partly attributed to boosting public trust in the technology. The report adds that the government will partner with the AI Safety Institute — launched by former Prime Minister Rishi Sunak at the AI Safety Summit in November 2023 — to advance AI assurance in the country. It will also allocate funding to expand the Systemic Safety Grant program, which currently has up to £200,000 available for initiatives that develop the AI assurance ecosystem. Legally binding legislation on AI safety coming in the next year Meanwhile, Peter Kyle, the U.K.’s tech secretary, pledged to make the voluntary agreement on AI safety testing legally binding by implementing the AI Bill in the next year at the Financial Times’ Future of AI Summit on Wednesday. November’s AI Safety Summit saw AI companies — including OpenAI, Google DeepMind, and Anthropic — voluntarily agree to allow governments to test the safety of their latest AI models before their public release. It was first reported that Kyle had voiced his plans to legislate voluntary agreements to executives from prominent AI companies in a meeting in July. SEE: OpenAI and Anthropic Sign Deals With U.S. AI Safety Institute, Handing Over Frontier Models For Testing He also said that the AI Bill will focus on the large ChatGPT-style foundation models created by a handful of companies and turn the AI Safety Institute from a DSIT directorate into an “arm’s length government body.” Kyle reiterated these points at this week’s Summit, according to the FT, highlighting that he wants to give the Institute “the independence to act fully in the interests of British citizens”. In addition, he pledged to invest in advanced computing power to support the development of frontier AI models in the U.K., responding to criticism over the government scrapping £800 million of funding for an Edinburgh University supercomputer in August. SEE: UK Government Announces £32m for AI Projects After Scrapping Funding for Supercomputers Kyle stated that while the government can’t invest £100 billion alone, it will partner with private investors to secure the necessary funding for future initiatives. A year in AI safety legislation for the UK Heaps of legislation has been published in the last year committing the U.K. to developing and using AI responsibly. On Oct. 30, 2023, the Group of Seven countries, including the U.K., created a voluntary AI code of conduct comprising 11 principles that “promote safe, secure and trustworthy AI worldwide.” The AI Safety Summit, which saw 28 countries commit to ensuring safe and responsible development and deployment, was kicked off just a couple of days later. Later in November, the U.K.’s National Cyber Security Centre, the U.S.’s Cybersecurity and Infrastructure Security Agency, and international agencies from 16 other countries released guidelines on how to ensure security during the development of new AI models. SEE: UK AI Safety Summit: Global Powers Make ‘Landmark’ Pledge to AI Safety In March, the G7 nations signed another agreement committing to exploring how AI can improve public services and boost economic growth. The agreement also covered the joint development of an AI toolkit to ensure the models used are safe and

The next president will have a great say in a variety of issues related to broadband availability and services. He or she will establish funding priorities for broadband expansion to un- and under-served regions, direct (through various agencies) the allocation of spectrum for 5G and new satellite services, and more. Another factor to consider is that with recent presidents increasingly governing by executive orders, the next president will likely have a huge thumb on the scale with respect to broadband regulatory issues. What’s on the Line? Support for broadband expansion is something on which both candidates are remarkably aligned. Broadband is considered essential for the U.S. government and companies to innovate and compete in global markets.  However, Vice President Harris and former President Trump will likely take vastly different approaches to supporting broadband efforts. As we reported last week: Harris’s efforts will likely center on providing more government grants and public-private partnerships. And her administration would likely continue Biden’s drive to increase broadband access to rural areas through programs like BEAD.  Trump’s approach to broadband expansion and funding will likely embrace the principles of Project 2025 and other conservative thinking efforts that limit federal influence, support private deployment, and reduce regulations. For example, a Trump administration might seek tax incentives and private-sector partnerships to drive broadband infrastructure construction. Related:The Impact of the Presidential Election on Networks Divvying Up Spectrum Spectrum allocation is another area where both candidates will probably undertake initiatives to expand broadband access. One area where spectrum availability helps is with 5G services. During the past Trump administration, Ajit Pai, Federal Communications Commission Chairman, promoted plans to push more spectrum into the marketplace, promote 5G wireless infrastructure, and modernizing outdated regulations in the field. Harris might follow President Biden’s efforts, such as having the FCC explore ways to open up different spectral bands (e.g., the 42 GHz band) to support 5G fixed wireless access (FWA). Another area where the new spectrum helps is with emerging satellite broadband services. In September, the FCC opened 1300 megahertz of spectrum for non-geostationary orbit (NGSO) fixed-satellite service operations in the 17.3-17.8 GHz band. Satellite operators will use the extra spectrum to deploy advanced services, including high-speed internet access to unserved and underserved areas. In March, the FCC said it would allow SpaceX to use E-band frequencies between second-generation Starlink satellites and gateways on the ground. The move will allow SpaceX to improve the capacity of its Starlink broadband services. Given the close relationship between Trump and Elon Musk, it is likely a second Trump presidency would also focus on such efforts. Checks and Balances Still Exist Even though the next president will wield great power, there are judicial and Congressional aspects that will determine what actually gets done. For instance, presidential influence may be diminished thanks to the recent Supreme Court ruling that shifts power over federal regulations from agencies to judges. The party that controls Congress will have the ability to prioritize, direct, and fund legislative actions and confirm agency appointees. All Politics is Local No matter what is done at the federal level, local governments increasingly are getting their two cents worth in, too. For example, Florida’s Miami-Dade County has a straw poll measure on this year’s ballot related to the availability of free public Wi-Fi. A yes vote would expand free public Wi-Fi access countywide. In past years, placement of 5G cell towers got the attention of state governments. In 2023, the New York State Senate took up a bill that “prohibits the placement of 5G telecommunications towers within 250 feet of a business or residence in cities with a population of one million or more without the owner’s consent; requires community board approval and the completion of a city environmental quality review before the placement of any 5G tower can be approved.” (Senate Bill S5123 is still in committee.) And in 2021, then Governor Tom Wolf signed House Bill 1621 — the Small Wireless Facilities Deployment Act — into law. The law included new regulations for the deployment of small cells. A second area that is getting increased attention from the states is how to make up for funding cuts due to the lapsed Affordable Connectivity Program (ACP). The program provided monthly subsidies to 23 million households nationwide so that they could afford high-speed internet connections. It lapsed in May 2024. Since then, some state broadband offices and legislatures have been looking into ways to address the lack of funds. A Final Word It is safe to say that broadband will be a high priority in either presidential candidate’s administration. The two will take extremely different approaches, with Harris concentrating efforts on federal programs while Trump will look for private partnerships and fewer regulations. Control of the House of Representatives and the Senate, which are both in play, will have its own implications. The House will have the power to find programs through revenue bills. The Senate will get to confirm Presidential agency appointees. source

The construction of new data centres in the U.K. and Europe is being held up due to insufficient electricity supply. Utility companies in the U.S. have also been struggling to keep up with demand. David Sleath, chief executive of development giant Segro, said that he would ideally be investing “hundreds of millions and more” into building new data centres, according to The Times. “The single biggest constraint is access to power,” he told the publication. Segro, which operates 35 U.K. data centres, has had to wait “a number of years” for infrastructure upgrades that boost grip capacity before breaking ground on a planned development. A National Grid spokesperson told The Times it is connecting data centre developments to the grid “as quickly as possible,” while a government spokesperson said that efforts are underway to push stalled projects forward. The spokesperson added that the National Grid is collaborating with energy regulator Ofgem to update the grid connections process. Power shortages are the top concern for data centre companies globally, including North America, as they make it hard for them to secure capacity. A report from Bain and Company found that utility companies in the U.S. would need to increase their energy generation to up to 26% above the 2023 total to meet the projected demand in 2028. Indeed, according to the Electric Power Research Institute, data centre power consumption in the U.S. will be more than double what is currently by 2030. Sleath added that the problem is in its infancy in the U.K., but is gaining significance as the government strives to make the country technologically competitive with the likes of the U.S. and China — a vision for a “U.K. success story.” Indeed, there is evidence that the country’s tech sector is currently stagnating. Research has revealed that, this year, the number of tech startups founded in the U.K. has suffered its first “marked decline” since 2022. There were only 11,368 new tech incorporations in the third quarter of 2024, compared with 13,073 in the first quarter — an 11% decline. SEE: UK Government Announces £32m of AI Projects More about data centers UK deems data centres critical, piling pressure on the Grid Data centre demand is skyrocketing worldwide to facilitate AI training and the expansion of cloud services that host the models. In September, the government announced that data centres are now deemed critical national infrastructure. The government alluded that this change was made to help boost the country’s security as they become increasingly important to the smooth operation of essential services, as demonstrated by July’s CrowdStrike outage. However, according to Ishmael Burdeau, a civil servant responsible for the government’s Net Zero strategy, it also means that planning restrictions surrounding their development have been relaxed, so more can be greenlit. As per the The Register, he said the designation allows the government to “override local opposition to datacenters,” which is generally based on their power and water consumption, noise, and environmental destruction. Shortly after, the government announced that four U.S. tech firms had committed to investing £6.3 billion in U.K. data centres, providing the country with “the necessary infrastructure to train and deploy the next generation of AI technologies.” SEE: Microsoft Bets Big on UK AI with $3.2bn Investment Power demands could scupper Europe’s environmental goals Failing to meet the electricity demands of data centres could spell doom for the environment. A Morgan Stanley report from September suggested that the facilities will produce 2.5 billion tons of carbon by the end of the decade, three times higher than if the generative AI boom had never happened. SEE: Sending One Email With ChatGPT is the Equivalent of Consuming One Bottle of Water In July, Google revealed that the expansion of its data centres to support AI developments contributed to the company producing 14.3 million tonnes of carbon dioxide equivalents in 2023. This marks a 48% increase compared with the 2019 figure and a 13% rise since 2022. The E.U. has a goal of reducing the region’s 2030 greenhouse gas emissions to at least 11.7% lower than what was projected in 2020, on top of becoming climate neutral by 2050. However, these targets may well be scuppered; a report published by McKinsey this week found that, by 2030, demand for bit barns in Europe will triple, increasing their share of the region’s total energy demand by 3%. Like the U.K., Europe is also facing challenges when it comes to generating the electricity the data centres need. “These include limited sources of reliable power, sustainability concerns, insufficient upstream infrastructure for power access, land availability issues, shortages of power equipment used in data centers, and a lack of skilled electrical tradespeople for building facilities and infrastructure,” the McKinsey analysts wrote. Data centres don’t just need electricity to power servers, as significant energy also goes toward cooling systems to manage the heat generated by dense hardware. AI chips create even more heat because they require extreme processing power, so designers have been asking equipment suppliers to lower the temperature of the water used for cooling. Michael Winterson, chair of the European Data Center Association, told CNBC this week that lowering water temperatures will “fundamentally drive us back to an unsustainable situation that we were in 25 years ago.” Data centres may not be totally transparent about their energy usage There is evidence that data center operators are not accounting for all of the energy they use in their sustainability reporting, meaning the power demands and emissions totals that analysts calculate could be on the conservative side. The emissions of data centres owned by Google, Microsoft, Meta, and Apple are likely to be about 662% higher than officially reported, according to The Guardian. This is largely due to renewable energy certificates and carbon offset schemes, which allow companies to claim they use renewable energy when they don’t. Furthermore, a report from the Uptime Institute found that less than half of data center owners and operators track metrics like renewable energy consumption and water

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Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Tech leaders said they are ready to work with the new Trump administration, stating that American leadership in AI and the government’s focus on tech policies must be ensured.  Throughout the campaign, Donald Trump and his running mate, JD Vance, presented a tech industry-friendly approach and courted personalities like Elon Musk to shore up support from the sector. AI companies, like Musk’s xAI, could greatly benefit from this more tech-focused administration, especially if the Biden administration’s flagship AI executive order is repealed.  OpenAI CEO Sam Altman congratulated Trump, adding, “It is critically important that the US maintains its lead in developing AI with democratic values.” Greg Brockman, OpenAI president, echoed the same sentiment, pointing out that he believes it is with technology and AI that the country can “continue to lead the world and protect democratic values.” Perplexity CEO Aravind Srinivas also took to social media to offer his congratulations.  “USA is the land of dreams, opportunity and competition. Look forward to working with the new government to improve how people search for information online with AI,” he said.  Srinivas also touted Perplexity’s election information hub. According to Srinivas, around 10% of Perplexity usage on November 5 revolved around the elections.  Sundar Pichai, CEO of Google and its parent company, Alphabet, said the US is undergoing a “golden age of innovation.” Apple CEO Tim Cook, who is starting to roll out more AI features on its devices, also promised to work with the administration. LinkedIn CEO Reid Hoffman, an outspoken supporter of Kamala Harris, expressed the need to “get to the hard work of bridging divisions and ensuring that all Americans can enjoy safe, secure, and prosperous futures.” Change in policies The Biden administration has been vocal in seeking to support AI innovation with balancing privacy protections, culminating in the AI executive order in October last year. Since then, the government began looking into the potential dangers of open-weight models and asked companies like OpenAI and Anthropic to submit their unreleased AI models for safety evaluations.  Harris, who ran against Trump instead of President Joe Biden, represented the US in international gatherings on AI safety and regulation.  Tech companies faced scrutiny during the Biden administration as the government put forward several anti-trust cases. The Department of Justice, after winning its monopoly case against Google, put forward a potential plan to break up the tech giant.  Game company Epic won against Google, accusing the search giant of monopoly. Epic’s lawsuit against Apple, however, failed. The DOJ filed a separate antitrust case against Apple in March.  A more tech-friendly administration may mean a less litigious DOJ or Federal Trade Commission and fewer antitrust lawsuits, though Trump previously sued tech companies in his first term.  source

Despite slowing economic growth, Singles Day 2024 is shaping up to be one of the most competitive and innovative shopping events yet. Here are the key trends to watch: Promotions are getting bigger and starting earlier. Promotions started earlier this year, with Alibaba, JD.com, and Pinduoduo launching on October 14, 2024, a week earlier than usual. Alibaba kicked off with a 1-billion-yuan ($142 million) promotion, waiving delivery fees for Taobao orders of over 99 yuan in Hong Kong, enhancing its 88VIP membership program with benefits worth RMB 20 billion, and distributing RMB 2 billion in red packets via Taobao Live. JD.com is hosting Super Days with flash sales, free delivery on orders of over RMB 9.9, and exclusive discounts for JD PLUS members. Pinduoduo is offering dynamic pricing and personalized discounts, extending offers to international customers through its cross-border Global Sales service. Premium global brands engage in price wars. This year sees new and unusual entrants making their mark on Singles Day. To compete with Huawei and Xiaomi, Apple is offering significant discounts on its products. Discounts include a 500-yuan ($70) voucher for all iPhone 16 models and an extra trade-in subsidy of up to 1,100 yuan ($154), bringing total savings of up to 1,600 yuan ($225). The action paid off, with Apple products generating RMB 1 billion ($712 million) in orders within the first 5 minutes. Even luxury beauty brands like Estée Lauder, La Mer, and SK-II are offering deep discounts and extravagant gifts to stay competitive. E-commerce platforms leverage generative AI to improve performance. Alibaba’s AI-driven tool, Quanzhantui, supports over 250,000 merchants and 1.3 million products, optimizing sales strategies and leading to a 66% increase in GMV on the first day. JD.com enhances customer service with AI-powered chatbots providing real-time assistance and personalized recommendations. Pinduoduo uses AI to analyze market trends and consumer preferences, offering dynamic pricing and personalized discounts. Recommendations For Brands And Marketers To navigate the competitive landscape of Singles Day 2024, brands and marketers should consider the following strategies: Start early and leverage membership programs. Launch promotions early and utilize membership programs to offer exclusive benefits. This can help build anticipation and loyalty among your most dedicated customers. Innovate with limited editions and collaborations. Introduce limited-edition products and collaborate with influencers or celebrities to create buzz. This can drive sales without eroding brand value. Utilize generative AI for personalization and efficiency. Implement AI tools to analyze consumer behavior and preferences, enhance customer service, and improve personalized marketing efficiency. source

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