The Nasdaq composite ended higher in mixed action Monday, with Iran declaring a stop to strikes against Israel aiding a recovery after last week’s rout. Micron Technology (MU) jumped as chip stocks rallied, while Apple (AAPL) retreated on the stock market today. The tech-heavy Nasdaq was the clear winner of the day, rising 0.9% following Friday’s 4.2% drop. The S&P… Copyright ©2026 Investor’s Business Daily, LLC. All rights reserved. 87990cbe856818d5eddac44c7b1cdeb8 source

Singapore’s content landscape is increasingly crowded, but for Melvin Kuek, executive director of So Drama! Entertainment, success today is no longer measured by revenue, margins or pitch wins alone. Speaking on Marketing Connected’s “In conversation” podcast series, Kuek shared that his move from agency life to content creation, has brought a significant shift in his perspective of how success is measured. While agencies often focus on financial metrics, So Drama! increasingly looks at audience engagement and community signals. “We look at shares, comments and people saying they’re looking forward to the next episode,” he said. “At the end of the day, it’s about knowing who your audience is, where they are and what they want to see.” Catch the full interview here:  That change required a broader mindset shift, from “dollars and cents” to what Kuek describes as “optimising for trust and belief”. “It’s incredibly freeing because you’ve taken away the constraints of a client brief,” he said. “Ultimately, it’s about understanding what your audience wants and needs.” As a proudly Singaporean media and entertainment company, a major part of So Drama’s mission is championing local talent and stories. Through initiatives such as Homegrown, its annual music festival, the Kakee lifestyle app, and an upcoming action-drama film slated for release during National Service 60 celebrations next year, Kuek hopes to showcase what Singapore creators can achieve. Don’t miss: In Conversation: IKEA Singapore on why awareness must be earned, consistently  “We want to change the narrative from ‘Can Singapore do it?’ to ‘What should Singapore do next?’” he said. For Kuek, that ambition ties closely to the idea of marketing national pride, a concept that goes beyond patriotic messaging.  Marketing national pride is about making people proud of who we are and the work that we do “The work should never have a call to action that says ‘like this because it’s Singapore’. Instead, create something that people resonate with, connect with, and want to share.” As audiences become more selective and fragmented, Kuek believes trust, belief and cultural relevance have become some of the hardest, yet most valuable, metrics for marketers to earn. “Everybody thinks it’s a soft metric,” he said. “Actually, it’s a hard metric, because it’s completely binary. It’s either yes or no.” Much of his views anchor on his transition from agency leadership roles at the likes of BBDO Singapore, DDB Asia and Foxtrot Charlie, to leading the content and entertainment business focused on telling Singaporean stories. Although he made the switch out of agency life, Kuek said that they’re not that different.  “At the end of the day, storytelling still sits at the heart of everything that we do,” he said. “We tell proudly made-in-Singapore stories that we hope will resonate with audiences and narratives Singaporeans can be proud of.” Also tune in to the full conversation on Spotify: Tune into the rest of this conversation on your favourite podcast platforms, by searching up Marketing Connected. For all the visual people out there, we’ve got your back as well, with our vodcasts on YouTube. Related articles: In conversation: Singapore’s arts scene wants your attentionIn conversation: How Airwallex channels sports energy into B2B impact In Conversation: Are we forgetting what makes marketing work?  source

While the media increasingly balances AI risks, the massive commercial and operational opportunities brought by the technology remain the dominant narrative. Optimism characterises 57% of all AI coverage, though scrutiny and caution are slowly intensifying. The findings come from media intelligence firm CARMA’s latest report, “The Global Story of AI.” The study comprehensive in scope, benchmarking public sentiment against media narratives by surveying over 6,300 respondents across 19 markets alongside an analysis of 500 tier-one global media outlets spanning 37 markets, including China, Japan, Indonesia, the UK, and the US. According to the report, the global conversation around AI is firmly anchored in “build and deploy” narratives rather than “doom and disruption.” The perceived benefits of AI are most heavily amplified by CEOs (43%), academics (26%), and regulators (20%), while fear and pushback primarily originate from creators, NGOs, and labour unions. Business adoption and investment announcements serve as the primary drivers of positive media coverage. Notably, the business implications of AI integration generated nearly 10 times the volume of coverage dedicated to workforce or talent implications. In the generative AI space, ChatGPT continues to dominate both user traffic (holding an 80% share) and media real estate. Over one-third of all AI product coverage features OpenAI’s flagship tool, followed by Chinese challenger DeepSeek at 19%. Conversely, enterprise-grade platforms maintain a minor, fragmented presence with very limited media exposure. The report also highlights that high-profile feuds and rivalries among tech leaders consistently capture global headlines as the war for talent intensifies. While a common media narrative attempts to position OpenAI as the “bad guy” and safety-oriented rivals such as Anthropic as the “good guy,” Anthropic’s safety-first positioning has not yet translated into strong public differentiation—presenting a strategic messaging challenge for the broader industry. AI sentiment divides sharply along geographic lines. Asia frames AI as a decisively transformational tool, placing heavy emphasis on economic acceleration and competitive advantage, whereas Europe discusses AI gains much more cautiously, heavily emphasising conditional or managed implementation. Globally, excitement is strongest in high-growth economies outside of Western Europe, Canada, and Japan. While the media effectively mirrors public excitement regarding automation and operational efficiency, it frequently overestimates overall positivity and trust signals compared to actual audience data, particularly in Western markets. One of the report’s most critical findings for communications professionals is a distinct gap between what the media portrays as frightening versus what the public actually fears. The media narrative focuses heavily on a abstract “loss of human control,” data privacy violations, and the existential threat of automation. AI-enabled content creation and editing stand out as the strongest media triggers for fear and anger. However, audience data shows that everyday citizens are far more concerned with tangible threats such as cybercrime and the spread of misinformation, particularly its impact on democratic elections. This anxiety is highest among the 20–29 and over-60 demographics. Furthermore, while the media accurately maps where AI anxiety exists, it routinely overstates its emotional intensity in more than half of the surveyed countries. The markets boasting the highest public trust and excitement are China, Saudi Arabia, and South Korea—areas where the media landscape and audience sentiment are almost perfectly aligned. Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let’s dive into the art of curating content with creativity, critical thinking and confidence! Related articles: How will AI reshape the PR industry in HK?Survey: Over half of APAC PR pros embrace AI, but lack strategic adoption source

In the constant balancing act between portability and comfort typical of tiny house design, the Berenstein Bear comes down firmly on the side of comfort. The extra-wide model provides a spacious interior that includes a large living area, a generous kitchen, and even a bathtub. The Berenstein Bear is designed by Rolling Bear Tiny Homes. It has a length of 33 ft (10 m) and an increased width of 11 ft (3.35 m), which offers a much more apartment-like feel than a typical tiny house, at the cost of requiring a permit to tow on a public road. It’s based on a triple-axle trailer and is finished in metal, with pine log siding and a standing-seam metal roof. The Berenstein Bear features a spacious interior that measures 420 sq ft (39 sq m)Rolling Bear Tiny Homes The interior measures 420 sq ft (39 sq m) and is finished in shiplap and drywall, with a tongue-and-groove feature wall and exposed timber beams, which are a nice touch. The open layout is arranged around a large kitchen that opens to the outside through double glass doors. The kitchen is configured in an L shape and, unlike some smaller models, actually looks like you could do some serious cooking in it. It’s equipped with a farmhouse-style sink, an induction cooktop, an oven, and a fridge/freezer. There’s also lots of cabinetry, while butcher-block countertops complete the space. The living room is adjacent and has a large sofa, an electric fireplace, and space for a TV to be installed. The bathroom is accessed by a hallway that contains some storage and a stacked washing machine and dryer. A bathtub/shower combo – still a rarity in tiny houses – is the standout feature, alongside a vanity sink and a flushing toilet. The Berenstein Bear’s bedrooms are arranged in a one-up, one-down layout. This places the master bedroom downstairs, which means it has ample headroom to stand upright. It has a double bed and twin wardrobes, as well as a useful little home office nook with a desk and chair. The upper bedroom, meanwhile, is reached by a retractable ladder and has enough room for a king-sized bed and some storage. The Berenstein Bear’s living room includes a large sofa, an electric fireplace, and space for a TVRolling Bear Tiny Homes The Berenstein Bear is up for sale from CAD 169,000 (US$121,000), depending on the options chosen, with extras including a rooftop deck and solar panels for off-grid functionality. We’ve no word on delivery, so those interested are advised to get in contact with Rolling Bear Tiny Homes directly. Source: Rolling Bear Tiny Homes source

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AB InBev is turning bars into football viewing hubs around the world as it launches a new global platform ahead of the FIFA World Cup 2026. Titled “Cheers to bars”, the initiative celebrates the role bars play as community gathering spaces while supporting bar owners through a series of trade programmes and activations tied to the tournament. The move comes as the FIFA World Cup 2026 prepares to become the largest edition of the tournament to date. AB InBev’s global beer brands, Budweiser and Michelob ULTRA, are serving as official beer sponsors of the competition. Don’t miss: Why the World Cup’s biggest screen may no longer be the only one that matters As part of the campaign, AB InBev has partnered with creative agency GUT to launch a global anthem film that pays tribute to the atmosphere, passion and social connections created in bars.  The nearly two-minute film opens with nostalgic scenes of football fans gathered in bars, setting the stage for a tribute to the emotions that come with the game. Through a series of voiceovers, viewers are taken through moments of love, passion, heartbreak and triumph that unfold both on and off the pitch. The film then cuts between scenes of fans celebrating victories and mourning defeats in bars around the world, highlighting the role these venues play in bringing communities together. It closes with the message: “Bars are where the world comes together.” The brewer is also rolling out a series of market-specific initiatives designed to drive footfall and support local businesses during the tournament. Among them are plans to host 200,000 watch parties across more than 40 countries, transforming bars into match-day destinations for football fans. In the US, Stella Artois is introducing a “Work From bar” initiative, which will reimburse up to US$100,000 for consumers aged 21 and above who enjoy a Stella Artois or Stella Artois 0.0 while watching weekday FIFA World Cup matches from their local bar. Meanwhile in Brazil, AB InBev’s subsidiary Ambev will invest more than R$100 million in 2026 to provide mentoring and financial support for entrepreneurs operating up to 250,000 points of sale across the country. The company said the platform aims to recognise both the social and economic contributions of bars, which have long served as venues for celebrations, friendships and shared experiences. In line with its responsible drinking commitments, AB InBev said events under the platform will feature no- and low-alcohol options alongside responsible beverage service training for participating venues. The campaign forms part of the brewer’s broader FIFA World Cup strategy, positioning bars as key gathering points for fans as billions of viewers tune in to the tournament next year. “During the FIFA World Cup 2026, bars will become the beating heart of every neighborhood – places where strangers become friends, every goal is celebrated as one, and collective memories are created with every raised glass,” said Michel Doukeris, CEO, AB InBev. He added, “Beer and football have long been catalysts for bringing people together to create moments of joy and belonging. Nowhere is this spirit of beer and football more alive than in bars, where they share a special place in culture.” As brands ramp up their FIFA World Cup 2026 marketing efforts, many are leaning into the emotional side of fandom. Last week, Coca-Cola unveiled “No better feeling”, the final instalment of its three-part global “Feel it all” platform ahead of the tournament. Positioned as a cinematic tribute to football supporters, the film focuses on the emotional highs and lows of matchday rather than the action on the pitch. Using VAR decisions as a storytelling device, it follows fans through moments of anticipation, anxiety, triumph and disappointment, capturing how quickly emotions can shift during a game. Related articles: Get paid to watch the World Cup? Yes, it’s a real job  How adidas turned backyard football into World Cup mythology  The FIFA World Cup is coming to McDonald’s, and Grimace made the squad source

Polydrops once noted it went through more than 100 CFD simulations to finalize the thin, tapered form of its wing-like P21 family camping trailer. But apparently, it wasn’t finished. Because as it ruggedized the P21 into off-road form, it also further massaged the vessel’s already slippery aerodynamic profile. So whether you’re worried about draining the battery of your Rivian R2 or sipping up every last drop of gas during a far-flung backcountry tour, the P21X helps ensure that doesn’t happen … and then it sleeps you and the family comfortably. The first thing we noticed about the P21X wasn’t its lifted, slightly ruggedized build but the new aerodynamic design, particularly the fin-like spoiler extending off the rear roofline. But that aerodynamic update came as a result of the off-road modification program. The Polydrops P21X is built for taking the family off the beaten pathPolydrops Polydrops started off by lifting the X trailer by 4 inches (10 cm), sliding on some all-terrain tires in the process. The P21X now sits 15 inches (38 cm) clear off the ground and rides on an independent axle-less suspension. Drop your eyes down to the tires, and you can definitely notice some extra aluminum standing behind and above them compared to the P21. To compensate for the lifted body, Polydrops went back to the CFD software to analyze and tweak the aerodynamics package. The P21 always had a rough canoe-like form as viewed from above, its cabin swelling out at the sidewalls to crack open livable space before tapering in at the front and rear ends for better aerodynamics. The P21 has an almost canoe- or surfboard-like tapered shape that gets slightly more pinched at the rear in the P21X updatePolydrops The P21X body kit pushes that shape further into marine vessel-like territory by adding fins at the tail-end of the roofline, angled inward to further taper the upper rear-end in a way Polydrops can’t do with the entire body without squeezing out critical livable space inside. This gives the new trailer a rear profile that looks like a fishtail or swallowtail. The new tail treatment doesn’t add to the total length of the new trailer, which lists in at the same namesake 21 feet (6.4 m) as the original P21. That’s thanks to the slight slope of the slim, tapered rear wall, which sticks out farthest at the bottom corner. Polydrops adds a new fin-like roof spoiler to its P21X camping trailerPolydrops Beyond that big addition, the P21X form looks largely the same as the P21, faceted sides angling outward from the thin rear wall to create interior space, then back inward to meet the hard-dropping roofline at the sharp front edge. Just above that front edge, you’ll find the triangular Aptera nameplate at the nose of the flush-fit full-length rooftop solar panel array. For the P21X, Polydrops grows that setup to 1,300 standard watts, up from the 920-W standard kit atop the P21. The LFP battery bank maintains the same 5-kWh standard capacity with the option to double it to 10 kWh. Campers monitor that electrical system and other hardware using the 7-in touchscreen inside the trailer, which includes Bluetooth connectivity. The P21X includes the full-blown 1,300-W Aptera solar charging system that is an optional upgrade on the original P21Polydrops To help conserve power, Polydrops installs a downsized 10,000-BTU air conditioning/heatpump unit. The trailer also includes a 30-A shore power hookup. The P21X comes with its floor plan standard, not sold in individual add-on modules like in the original P21. The layout is the same as the fully furnished P21, though, splitting the two boat-like V-berth double beds with an aisle-spanning kitchen. The kitchen has a sink console on one side of the trailer and a taller cooking console on the other side. The latter comes equipped with an induction cooktop and microwave, along with cabinetry and counter space. The cooler-style 25-L Dometic CFX3 fridge stows away under the front bed. The dinette transformed into the 58 x 80-in master bedPolydrops Polydrops fully deconstructs its bathroom and plumbing system, storing a shower pan with drain away inside a chest next to the kitchen sink cabinet. The faucet is a portable Dometic Go unit piped to a 34-L fresh water tank, while the shower is a portable Geyser system drawing from the same tank. A standard water heater ensures there’s warm water for showering and dishwashing. The P21X webpage doesn’t mention anything about a shower curtain, but Polydrops has developed a ceiling-secured deployable curtain for the P21. We assume it will offer it on the P21X as well, at least optionally. That would also create a private space for using the portable toilet, though toilet use might be better left outdoors as the shower room packs up to serve as part of the front bed – so good luck using it at night. Polydrops deployable shower curtain system shown in the original P21Polydrops The P21X cabin also includes two swivel tables that double as part of the bed platforms. The main table attaches to a pedestal to create a U-shaped dinette at the rear of the trailer. That dining lounge converts into the main 58 x 80-in (147 x 203-cm) bed at night. The second table attaches to a mount up front to create a more informal dining area/workstation at the cushioned seat atop the stored shower pan and the edge of the bed. The P21X’s main rear queen bed transforms into a dinette with vis-a-vis benches and a sofa seat behind itPolydrops The two beds together are aimed at sleeping a family of four. The interior stands 6 feet (1.8 m) high at its peak, offering comfortable standing room for most adults. The 2,100-lb (953-kg) P21X checks in a few hundred pounds heavier than the P21 but is still quite lightweight and compatible with a variety of vehicles, including electrics. Polydrops has listed the 21X as a limited-edition trailer and only plans to hand-build 20 examples at its California facility. Pricing starts

Muslim-friendly sports tourism could grow into a US$21 billion global opportunity by 2030, according to a new report by Mastercard and CrescentRating, as demand for sports-related travel continues to rise among Muslim travellers worldwide. The report, titled “Proof wins: The convergence of sports, travel and faith 2026”, found that while enthusiasm for sports travel is high among Muslim consumers, destinations and event organisers continue to lose potential bookings when essential information around faith-based and practical travel needs is unclear. According to the study, Muslim sports-event travel currently represents an estimated US$11 billion market. By 2030, that figure could rise to US$21 billion if destinations improve visibility around Muslim-friendly facilities and services during both the booking and event experience. The projected growth would be driven by two factors: a 25% increase in attendance when Muslim-friendly essentials are clearly communicated before booking, and a 20% uplift in on-site spending when halal food options are accessible, trusted and clearly labelled. Don’t miss: Muslim travellers projected to hit 245m by 2030 as women reshape tourism demand The findings come amid broader growth in the Muslim travel market. Muslim international arrivals are forecast to rise from 186 million in 2025 to 245 million by 2030, generating an estimated US$235 billion in travel expenditure globally. Despite this, only 6% of international Muslim trips currently involve attending a sporting event, highlighting what the report describes as a significant untapped opportunity for destinations and organisers. Confidence drives conversion At the centre of the report is the concept that “proof” matters as much as interest when it comes to converting sports tourism demand. Researchers found that Muslim travellers require clear and verifiable information around halal food availability, prayer facilities, transport options, ticketing and payment methods before committing to travel. Affordability remains the most important booking driver, cited by 61% of respondents. This was followed by access to halal food and prayer facilities (48%), as well as safety and crowd management considerations (45%). The report also found that 87% of Muslim travellers consider prayer flexibility important when selecting sports events. However, challenges remain. Nearly half (46%) of respondents said they had encountered limited or unavailable prayer facilities at sports venues, while 36% reported a lack of ablution facilities and 28% struggled to find halal food options during events. “What this research clearly shows is that demand alone is not the constraint, confidence is,” said Fazal Bahardeen, founder and CEO of CrescentRating. “Muslim travellers are highly motivated by major sporting events. However, participation increases only when essential needs such as halal food, prayer access and transport are clearly communicated and trusted well before travel begins.” A younger, digitally connected audience The report paints Muslim sports travellers as a young and highly connected audience segment. Globally, there are 612 million Muslim Gen Z consumers, accounting for almost 28% of the total Muslim population. Meanwhile, 70% of Muslims worldwide are under the age of 40. Social media emerged as the dominant event discovery channel, with 72% of respondents learning about sports events through platforms such as Instagram, TikTok and X. However, discovery alone does not guarantee conversion. The report found that official event websites remain the most trusted ticket purchasing channel, used by 59% of respondents. Digital payment convenience also plays an important role, with e-wallets emerging as the most preferred payment method, ahead of credit and debit cards. According to Aisha Islam, SVP, customer solutions center, Southeast Asia at Mastercard, major sporting events increasingly represent opportunities to connect fans, destinations and businesses. “Muslim travellers represent one of the fastest-growing segments in global travel. When destinations provide clarity and confidence, from payment security to halal dining and prayer access, they unlock significant participation and spending potential,” she said. Lessons from major sporting events Meanwhile, the report also highlighted examples of how major sporting events are integrating Muslim-friendly considerations. The FIFA World Cup Qatar 2022 was cited as a benchmark, having incorporated prayer facilities, halal-compliant food standards and culturally aligned hospitality into the visitor experience. The tournament attracted more than 1.2 million visitors and generated an estimated US$4.1 billion in tourism revenue. Meanwhile, the Singapore Grand Prix was identified as an opportunity for greater inclusion. While halal dining and prayer facilities are available around the Marina Bay precinct, the report noted that clearer venue-based prayer access and more extensive halal food options could help boost participation among Muslim visitors. Looking ahead, researchers also identified eSports, padel and pickleball tourism as emerging growth areas, particularly among younger Muslim travellers who expect mobile-first experiences and seamless access to information. Across all event types, the report concludes that Muslim-friendly readiness must be visible before booking, not buried in FAQs or communicated only after arrival. For destinations and organisers, making faith-friendly services easy to find may prove to be one of the most effective ways to convert growing demand into attendance and spending. Earlier this year, Mastercard and CrescentRating released two other reports titled “Halal Travel Trends 2026” and “Muslim Women in Travel 2026”, projecting international Muslim visitor arrivals to reach 245 million by 2030, up from an estimated 186 million in 2025, highlighting the scale of opportunity for tourism brands, destinations and hospitality players seeking to capture the expanding market. Based on the findings, Muslim women emerged as one of its most influential traveller segments and destinations facing increasing pressure to deliver more trusted, inclusive and digitally enabled experiences.  Related articles: Why Southeast Asia can’t afford to ignore halal travellers HKTB and Klook partner up to enhance Muslim travel experienceMuslim travel index shifts: Malaysia reclaims crown as Indonesia slips  source

With NASA having recently accelerated its timeline for building permanent habitats on the Moon, scores of scientists are focused on tackling the myriad technological challenges associated with lunar habitation. But what of the psychological hurdle that awaits the first long-term lunar dwellers? A team of researchers from George Mason University in Virginia, US, has developed a new model to simulate the team dynamics and group behaviours associated with long-term space travel. In a paper published in PLOS One, they argue that tackling the behavioral risks of long-term space travel could be just as important as the engineering challenges. In an interview with Refractor, study lead Raymond Vera claimed that “a catastrophic scenario might begin with something as simple as interpersonal conflict, declining morale, or repeated task failures among astronaut agents.” Simulating space psychology One of the main goals of NASA’s Artemis program is to establish a permanent human presence on the Moon. In theory, that will serve as a stepping stone for further exploration of the Solar System, including Mars. A host of companies, including SpaceX, Blue Origin, Lunar Outpost, and many others, are building the technologies to make this possible. However, the success of the Artemis program will also largely rest on the first humans to explore the lunar south pole. It won’t be an easy task. These astronauts will be isolated from home for months as they explore the rough, unforgiving terrain of the Moon’s southern region. Artist’s rendering depicting astronauts, habitats, rovers, power systems, and cargo operations supporting sustained human activities at the Moon Base near the lunar south pole.NASA This will put a great psychological strain on NASA’s Artemis astronauts. While intensive selection processes will ensure the best people are selected for the job, Vera and colleagues believe it is important to prepare for potential behavioral challenges. The team developed a new agent-based model (ABM), or simulation, that played out the personal dynamics of astronaut teams living on the lunar surface. For their study, they ran tens of thousands of simulations on their new model before analyzing the outcomes. Unsurprisingly, they found that larger crews had a better chance of success due to better chances of personality compatibility. However, the longer a mission ran, the more likely the cracks would start to show. When the stakes are so high, interpersonal conflict or declining morale could snowball into a disastrous outcome, Vera explained to Refractor. “Through feedback loops, these problems can compound over time, reducing maintenance, resource production, and operational effectiveness until the crew faces shortages of critical resources such as air, water, or food,” he said. “In an extreme case, these nonlinear effects could cascade into mission failure or even loss of life.” Sims in space The team’s simulation incorporated challenges associated with lunar exploration. On top of that, the researchers drew from psychological findings from historical crewed space missions, as well as those of teams working in extreme Earth environments when building the model. One of the key studies they drew from “followed a team of scientists and engineers that spent over 100 days in Antarctica’s Lambert Glacier Basin in mobile living quarters,” Vera told Refractor, adding that the NASA-supported research shared many characteristics with a lunar base mission, including “isolation, confinement, environmental hazards, and heavy reliance on teamwork”. All of this allowed the model to simulate a complex web of social, emotional, and cognitive factors that will come into play in future Moon missions. In practise, the team’s ABM works a little like Sims in space, as virtual astronauts are characterized by a set of traits, including personality, professional skills, and physical health. “In a sense, ABMs are similar to social simulation games, except the goal is to scientifically explore potential outcomes under various initial conditions and multiple interactions instead of entertainment purposes alone,” Vera said. “They are particularly useful for studying complex systems, where small decisions and interactions can combine to produce unexpected outcomes through feedback loops and emergence,” he continued. Essentially, each virtual astronaut adapted over time in response to interpersonal dynamics as well as environmental factors. They learn and improve, but they are also impacted by challenges and setbacks. Ultimately, the team found that their model could help plan future moon missions to improve the chances of mission success. When future Artemis astronauts look back at Earth, their morale may also be boosted by the notion that NASA considered every possible permutation of their stay on the Moon. This research was published in PLOS One Fact-checked by Mike McRae source